Banana Republic is excited to announce that power forward and gold medalist Kevin Love will be the brand’s inaugural style ambassador. The partnership marks the first time Banana Republic has teamed up with a pro basketball player.
The three time NBA All-Star first posted a teaser across his social channels, @KevinLove, inviting fans to guess about his newest project. Forty eight hours later, he revealed the exciting news, featuring a behind-the-scenes snapshot on set at Banana Republic’s spring campaign shoot. In 2016, Love will continue to bring an energetic perspective to Banana Republic, offering a fresh way to engage with customers and his fans.
“Kevin embodies the confidence and optimism our customers find inspiring,” said Aimee Lapic, SVP and General Manager of Customer Experience, Banana Republic. “He expresses the best version of himself with everything he does, which makes Kevin a natural brand ambassador for fans and customers alike.”
As a style ambassador, Love will showcase the versatility and quality of Banana Republic’s men’s collection–fitting as both qualities are reflected in his everyday life. Throughout the year, Love will engage with consumers through surprise and delight moments across multiple channels, so fans should tune in for what’s in store.
“Banana Republic is such a classic brand and I am excited to be chosen as the first athlete ambassador for the brand,” said Love. “Since I am always on the move, it is important that my clothes are not only stylish, but are functional as well. Banana Republic absolutely hits the mark on both.”
To kick off the partnership, Love will be featured in Banana Republic’s Spring campaign, which debuts across all brand channels when the Spring 2016 collection will be available in stores and on BananaRepublic.com.
ABOUT BANANA REPUBLIC (@BananaRepublic)
Banana Republic is a global apparel and accessories brand focused on delivering versatile, contemporary classics, designed for today with style that endures. Through thoughtful design, Banana Republic provides a wardrobe of favorites to style and wear time and time again in new ways. Banana Republic offers fragrances, clothing, eyewear, jewelry, shoes and handbags with detailed craftsmanship and luxurious materials. Founded in San Francisco, Banana Republic is a division of leading global specialty retailer, Gap Inc. (NYSE: GPS). Customers may shop Banana Republic in more than 750 company-operated and franchise retail locations worldwide and online. For more information about Banana Republic, its products and stores, please visit BananaRepublic.com.
About Kevin Love (@KevinLove)
A double-double machine with a deadly long-range shot, Kevin Love is in his second season with the Cleveland Cavaliers. Now in his eighth NBA season, Love is a three time NBA All-Star, an Olympic gold medalist, an NBA Three-Point Shootout champion and was named the 2011 NBA Most Improved Player. Son of former NBA player Stan Love, Kevin grew up around basketball and had a dominant high school and college career earning awards at all levels. Kevin has had as big an impact in the community as he has in the paint through his SpreadLove community platform. You can learn more about Kevin Love by following him on Twitter @kevinlove.
In the Philippines, Banana Republic is located at C1 Bonifacio High Street Central, Greenbelt 5 and Shangri-La Plaza. Follow @ssilifeph on Instagram for more information.