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About Areum

Rustan’s brings Areum to the Philippines to redefine timeless beauty–the Asian way.  A collection of luxurious products that should comprise the Asian woman’s beauty ritual is sophisticatedly bottled, locking in secrets to ageless skin.

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Areum Experience counter

Rustan’s and Areum go beyond ritual by opening a glamorous 5-star beauty counter for women for them to understand their skin better and see how Areum and its philosophy can bring out the best in their skin. The counter provides privileged and luxurious skincare consultation in a relaxed and hygienic environment, which allows one to escape from the daily stresses of life.

Areum like Villonco’s portraits go deep into the layers, peeling out the superficial and capturing only what is genuinely beautiful.

Areum Ritual

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Eight of the most admired women in society pose for photographer Monique Villonco’s sharp lenses in an exhibit aptly titled, Timeless Beauty. Candid, real, unembellished, these women radiate an elegance dramatically captured in black and white.

These women, too, illustrate the essence of Areum.  Korea’s high end skincare brand goes deep into its roots combining ancient traditional medicine with the benefits of Mother Nature to complement a beauty philosophy that promotes wellness and balanced energy from within. Areum knows these contribute to a healthy, luminous complexion.

Villonco, founder and former Editor in Chief of Town & Country magazine, expertly frames the nuances that reveal the different faces of timeless beauty—pure heart, grace, and elegance. All these qualities come through these women’s quiet smiles and refined gaze that say so much without uttering a word.  The results are natural portraits of beautiful women as seen through a woman’s eyes.

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Areum - Sevrine de Peyrelongue­Miailhe

Areum - Joanna Preysler-Francisco

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Areum - Kim de Guzman­Lim

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Areum - Charmaine Rivera­Lagman

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Areum - Christina Lichauco-Brander

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Areum - Lia Delgado-Infante

Areum - Monica Llamas

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Areum - Grace Barbers­Baja

 

 Dinner by Paco Roncero and Margarita Fores for Madrid Fusion at the Raffles Makati. Paco Roncero is a 3-Star Michelin Chef. He is currently the executive chef and director of the NH Collection Casino de Madrid and its restaurant La Terraza del Casino; of gastro-bars Estado Puro in Madrid, Ibiza and Shanghai; of restaurant Barbarossa by Paco Roncero, also in Shanghai; of Versión Original by Paco Roncero in Bogota; of the gastronomic multi-space Sinergias in Platea Madrid and of Sublimotion, the most advanced and innovative restaurant ever imagined which is located at the Hard Rock Hotel in Ibiza, the first hotel in Europe by the famous brandA Marriage of Two Culinary Superstars  (12)

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 Dinner seat mates tonight – the beautiful Toda ladies – Marilu Toda Batchelor and Monique Toda A Marriage of Two Culinary Superstars  (11)

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 White Filipino Chocolate with Foie Gras and CardamonA Marriage of Two Culinary Superstars  (8)

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American-based brand Aéropostale ushers their latest collection with an assortment that carries the signature casual styles. Trend is fun, which includes street styles, bohemian designs, and bright colors for any given season. The clothing brand designed for young men and women pushes to combine and create personalized looks out of a thoughtful selection of basic and statement pieces.

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For the ladies, romantic rose prints and floral bouquets are in trend. Soft, delicate, and feminine but embodies the fun and playful chic style. It doesn’t hold back on the frills, lace, and ruffles and combines these with a show-stopping palette of bright colors and pretty pastels.

A constant array of colors consists of playful Bermuda pinks and sensible oatmeal heather greys with obvious pops of tropic elements for an easy and breezy look. The collection carries tulip print skater skirts and moto jackets any girl could wear out to a picnic or on casual outings, whether outdoors or indoors. Adorned with lace appliques and textured knits, pieces are laidback but still featuring a stylish edge. Floral printed roses and geometric shapes on rompers, tank tops, cardigans, and shorts complete these looks.

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Free-spirited and effortless festival pieces that require loads of layering, psychedelic paisley and patchwork prints, tie-dye shirts, and loose clothing are featured in this new collection. Faded pale colors combined with bright flowy and oversized clothing provide your ensemble with a defined character. Girls are encouraged to mix prints and patterns to their own delight, ready for festivals with their boho bucket bag on hand and faux leather sandals in tow.

Boys will rejoice in active-inspired pieces with a street-style flare in monochrome black and white pieces. A bolt of cobalt blue adds contrast to the sombre colors. The comfortable clothes are made out of technical fabrics like nylon and mesh for a more casual element.

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There are also styles inspired by the many shades of the sea, with navy blues, turquoise, sky blues, and royal blues delivering a coastal message. The pieces are made more nautical with Bretton strips. Cool, free, and fresh, the vibrant colors of Malibu beach are sprinkled into this collection of casual athletic wear. Perfect for the beach, woven shirts with geometric shapes and playful combinations allow looks for relaxing days off. Stripes and tropical prints are evident and play a role in creating diversity when mixing and matching. Denim pants in light washes are key to this collection and paired with striped and woven shirts over a lightly washed denim jacket.

In the Philippines, Aéropostale is exclusively distributed by Stores Specialists, Inc., a member of SSI Group, Inc., and is located at Glorietta 2, Robinsons Magnolia, Shangri-La Plaza East Wing, Robinsons Manila Midtown Wing, SM Lanang Davao, Ayala Center Cebu, SM Megamall Mega Fashion Hall, Central Square Bonifacio Highstreet, Veranza Mall Gen. Santos City, Ayala Fariview Terraces, U.P. Town Center Katipunan and Estancia at Capitol Commons. Visit www.ssilife.com.ph for more information.

The last day of the Regional Lunch was the Mindanao TeamMadrid Fusion - Mindanao Regional Lunch (1)

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 Congrats Alicia Sy, author of EAT OUT NOW and executive editor of Town & Country magazine, contributing editor to spot.ph and Yummy Magazine who was the curator for the Mindanao Regional lunch at Madrid Fusion.   Team Mindanao – Jordy Navarra of Black Sheep; Tippi Tambunting of Massetto; Jackie and Roland Laudico of Chef Laudico’s Guevarra’s, Chef Laudico Catering, Chef Lau’s Pugon Roasters and Patisserie Filipino; Mark Tan of Allium; Bruce Ricketts of Mecha Uma; Carmina Mapa del Rosario of Crazy Cook and Juan Carlos de Terry of Terry’sMadrid Fusion - Mindanao Regional Lunch (12)

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 I’m so proud – this is my friend – Carmina Mapa del Rosario – the Crazy Cook from Davao At the Mindanao Regional lunch at Madrid Fusion. With her famous Ikog/ Balbacua – a rich stew made from braised oxtails and shanks in ginger, ground peanuts, red peppers, and an assortment of spices and herbs from Davao del Sur and Davao Oriental. Super yum!!!! This is how she described it to me before – Balbacua-
“The story behind this dish comes from market vendors and butchers who would stew their unsold/leftover cuts and sell it as a soupy ‘ulam’ the following day. Raf and I love eating it so I thought of making this Southern Filipino dish richer and meatier by using imported oxtails and shanks. I braise it for 6-8 hours in ginger, ground peanuts, red peppers and an assortment of secret herbs and spices from Mindanao. I was a bit surprised because in the beginning it was my family who just kept on ordering. And then in the past 3 months more people tried it and it now has a following from Manila foodies.”

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 I love these two!! Chef Tippi Tambunting and Chef Alec Santos from Masseto at the Mindanao Regional lunch at Madrid Fusion – 2 Amazing dishes!!!! Endulsao Chavacano braised pork belly and pickled radish served over heirloom rice  and Chicken Satti with Adlai – adlai, chicken, tomatoes, coconutMadrid Fusion - Mindanao Regional Lunch (15)

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 Super nice and humble Chef Couple – Chef Roland Laudico and Chef Jackie Laudico. Chef Jackie was so generous with her sweets….because she’s so sweet :-) at the Mindanao Regional lunch at Madrid Fusion
Chocolate dessert Molten tablea chocolate cake with Coco nibs, golden cashew meringue and coconut sugar dulce de leche.  Suman Pannacotta Adlai cake topped with coconut cream panna cottaChocolate pralines Roses, praline, Pineapple coconut, Mt. Apo Arabica beans. Trio of Mindanao fruits and cheeses- durian cheesecake, maligns chèvre gougers with banana caramel and pepato crisps with bignay jam. Madrid Fusion - Mindanao Regional Lunch (25)

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 Olive Puentespina the woman behind the famous Malagos cheese from Davao at the Mindanao Regional lunch at Madrid Fusion.  I discovered the yummy cheeses from Malagos from my friend Rachelle  many years ago and I was so happy to finally see how she looks in person :-) The real rockstars to me are our very own! Madrid Fusion - Mindanao Regional Lunch (8)

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 The beautiful  Ana Lorenzana De Ocampo with her Farmacy booth at the Mindanao Regional lunch at Madrid Fusion – Langka with kasuy, Mango sorbet, Guyabano sorbet and Carabao’s milk.  The line was so long all the time I’m lucky I got this shot and had to push away Chef JP :-) Sorry Chef JPMadrid Fusion - Mindanao Regional Lunch (23)

 My gosh! I don’t drink but I don’t mind watching the shaking going on here :-) by Erwan Eussaff at the Niner Ichi Nana booth

 Foodies enjoying the food :-)foodies madrid fusion mindanao lunch2foodies madrid fusion mindanao lunch

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I came very early on the 25th of April, 2nd day.  It was nice, not yet crowdedMadrid Fusion Trade Exhibit (2)

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 I came mainly to visit the booth of the Department of Agriculture.

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Congratulations Undersecretary of Agricuture Berna Romulo Puyat on Madrid Fusion.

undersecretary Berna Romulo puyat department of Agriculture

The DA booths in the three-day congress will be exhibited champion produce from different regions of the country such as mango, coconut, pineapple and tuna. In addition, products that reflect Philippine traditions and culture such as heirloom rice, adlai, siling labuyo, batuan, tabob-tabon, kamias, kapeng barako, and criollo cacao and innovative consumer products like Destileria Limtuaco’s Manille Liqueur that use tropical fruits such as calamansi and dalandan, coco sugar and coco honey from Coco Natura, organic rice and coffee from Fresh Start Organic will, honey from Milea Bee Farm, fresh and chilled tuna from Frabelle will also be featured. Thank you for promoting our very own – Heart2Heart will support you all the way in this endeavor

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 New product of Olivia Aw of Disteleria Limtuaco at Madrid Fusion. Be the first to try Cacao Liqueur even before its out in the market. Yum!! Aaron said it’s not even yet the final packaging.

Intramuros liquer de cacao diteleria limtuaco Oliviers & Co had a booth in Madrid Fusion. It’s a French brand but it has some olive oils from Spain. Stop by and sample them. Check out Affiorato ( rising from the surface) La Premiere Huile from Spain by Oliviers & Co. This Extra virgin olive oil uses an ancient way of extracting extra virgin olive oil – They crush the olive a little and wait for the oil to rise. It is no longer being used as a technique because it’s labor intensive and it’s difficult to make a big batch. So this is a limited edition product til supplies last. Madrid Fusion Trade Exhibit (25)

 CalabarzonMadrid Fusion Trade Exhibit (27)

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 Albay booth

Albay booth Madrid FusionChef Gene GonzalesChef Gene Gonzales

At the end of the Trade Hall of Madrid Fusion are some Filipino table settings using all local products Madrid Fusion Trade Exhibit (28)

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 Mama Sita booth :-)Madrid Fusion Trade Exhibit (40)

The daughter of Mama Sita :-)Madrid Fusion Trade Exhibit (41)

Via Mare serving Filipino food.  Love the Filipiniana chair coversMadrid Fusion Trade Exhibit (3) Registration kitmadrid Fusion registration kit

Protect and nourish your skin with Lush’s innovative Sun Care range. Full of the most beautiful fresh ingredients that will soothe your body – with the additional advantage that these products are made with industry-standard synthetic sunscreens, giving each one both an SPF (sun protection factor) and UVAPF (UVA protection factor).

SPF 10 Low 

Sesame Suntan Lotion 

Get bronzed not burned with this light, sumptuous cream

Packed with fresh ingredients like sesame oil and walnut leaf infusion to help increase the skin’s melanin production – its natural reaction to sun exposure – which means it will actually help you to tan. Fair Trade Organic Colombian cocoa butter and aloe extract will soothe and nourish the skin, with three broad-spectrum sunscreens to ensure that your skin stays protected, as well as smelling irresistible.

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SPF 15

Powdered Sunshine powdered sunscreen

Dust on this protective sun care

This loose, light powder is so simple to use; just sprinkle onto your skin and let it protect you from the sun. This revolution in sun care is easy to carry around with you and very handy for topping up your sun protection throughout the day. With plenty of calamine powder – which is rich in the natural sunscreen zinc oxide – sesame oil, lemon, lime and patchouli oils for a fresh, earthy and citrusy fragrance.

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SPF 30 High

The Sunblock solid sunscreen wash

Shower on your sun care

A solid, wash-on sun protection with calamine powder, cocoa butter and rose absolute which calms and heals the skin, while leaving a floral scent on the skin. One third of this bar will be enough to protect your whole body, simply glide the bar over damp skin in the bath or shower, rinse off and gently pat your skin dry with a towel. This is made with three broad-spectrum sunscreens as well as soothing, nourishing ingredients to benefit your skin.

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Nutritious Ingredients

We’ve got thirty years of experience in using natural ingredients for their benefit to the skin. Because of our expertise, we have the confidence to be able to give our customers consultations about all of our skin care products. Our sun care range pioneers the use of sunscreens in cosmetics, and we’ve also found that nature is giving us the solutions. By mixing safe synthetic sunscreens with beneficial natural ingredients; not only is our sun care range full of beautiful and nourishing ingredients for your skin, but they will also help to protect you from the sun. Calamine powder is rich in zinc oxide, which is already used as a sunscreen in many cosmetic products, whilst ingredients like sesame oil and olibanum oil actually help boost the protective power of the three broad-spectrum sunscreens we use.

Non-Animal Tested

The synthetic sunscreens we have used have a long history of safe use and are industry standard. We know that the ones we use are safe in the quantities we’ve used them and all our products are tested on human volunteers at Cantor labs, New Jersey, USA. This is a non-animal testing lab run by vegetarian scientist Doctor Shyla Cantor. The SPF’s and UVAPF’s are determined by exposing a small patch of the person’s skin to broad-spectrum UV light whilst wearing the product. The results are measured and this then gives us the SPF (Sun Protection Factor) & the UVAPF.

Application

The recommended amount for you to use of each product is 2mg for every square centimetre of skin. This will ensure that you are covered and protected for two hours and that you are receiving the product’s full protective capacity. Re-application is really important, you must apply every two hours.

Sunscreens are a must if you want to protect your skin whilst you’re out in the sun. Everyone’s skin is different and paler skins are more sensitive to sunlight, so even if you’re wearing sunscreen you might still be susceptible to the damage that UVA and UVB rays can inflict on the skin. In order to stay safe, you just need to take some care and think about your skin. UV rays can be really harmful and sometimes the damage isn’t something you’ll notice straight away. It only takes a few simple precautions to enjoy the sun and keep your skin healthy and happy.

In the Philippines, Lush is exclusively distributed by SSI Group, Inc. and is located at Greenbelt 3, Glorietta, Alabang Town Center, SM Mall of Asia, Bonifacio High Street, Shangri-La Plaza Mall, Robinsons Magnolia, Trinoma, SM Annex North Edsa. You may also visit us online atwww.lush.com.ph. Follow Lush on Facebook www.facebook.com/lushphilippines, Instagram @lushcosmeticsph and Tweet us @LushPhilippines. Visit www.ssilife.com.ph for more information.

Undersecretary Berna Romulo Puyat organized 3 Regional lunches to feature the best of the Philippines together with New York City Chef Noel dela Rama as Executive Chef to make sure everything goes well
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 Team Visayas was curated by JJ YuloMadrid Fusion - Visayas Regional Lunch (17)

 Behind the scenes of the regional lunchesMadrid Fusion - Visayas Regional Lunch (28)

 Thank you to the Enderun students who volunteered to help out at the Regional lunches.  There were 30 studentsMadrid Fusion - Visayas Regional Lunch (35)

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Barbacua Terrine by Ariel ManuelMadrid Fusion - Visayas Regional Lunch (27)

Bam – I salad by Ariel ManuelMadrid Fusion - Visayas Regional Lunch (26)

My favorite booth today at the Visayas Regional lunch at Madrid Fusion @madridfusionmanila because I love sunflowers and because I know Tracie Anglo Dizon designed it :-) and because I like watching brother and sister teams working together.  Chef JP Anglo making batty

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Capiz Diwal by Margarita ForesMadrid Fusion - Visayas Regional Lunch (32)

 Congrats Chef Tonyboy Escalante on Antonio’s being named top 50  Best restaurants in Asia.  Because of this he has served as an inspiration to other people in our country.  Dinuguan and put and Silay Lumpiang UbodMadrid Fusion - Visayas Regional Lunch (34)

Medley of KinilawMadrid Fusion - Visayas Regional Lunch (25)

PastMadrid Fusion - Visayas Regional Lunch (22)

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Roasted Baby lamb raised in Negros Oriental Madrid Fusion - Visayas Regional Lunch (29)

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I was enjoying the organic lamb burger cooked by Chef Enting Labotan at the Visayas regional lunch with these guys only to find out they are the ones behind this delicious lamb!!! They now raise lamb ( Fr Australia) in Negros Occidental! It was Organic lamb ( 3 months Old) grass fed ( not feeds)  Its a livelihood project by the government and now they have 10,000 lambs since they started in 2010. Thank you Negros Governor Alfredo Maranon! Thank you Ramon Uy – President of Organic Association of Negros. In photo also are Miller Serondo – with 4 farms in Sagay. Salvador Escalante with 10 satellite farms in Cadiz. They are now working on Peking Duck. They are looking for a good chef to cook it! I told them there’s many!!! :-) Governor says the best balut is Peking duck balut  and he also boasted to me that Negros is the organic capital of the Philippines!Madrid Fusion - Visayas Regional Lunch (36)

Sunshine Pengson – Dulce Gatas Cookies and Mango Rum EmpanaditasMadrid Fusion - Visayas Regional Lunch (33)

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Don Papa Rum with Bartender Enzo Lim of Maharlika and Jeepney restaurants in NYCMadrid Fusion - Visayas Regional Lunch (19)

Piaya Bar by Francine Uy of Fresh StartMadrid Fusion - Visayas Regional Lunch (18)

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Liquid Nitrogen  ice cream at Bono GelatoMadrid Fusion - Visayas Regional Lunch (6)

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Raquel Choa of RalfeMadrid Fusion - Visayas Regional Lunch (9)

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Pamela Cinco of Risa’s ChocolatesMadrid Fusion - Visayas Regional Lunch (11)

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Coco Natura, the official sweeter of Madrid Fusion :-)  Madrid Fusion - Visayas Regional Lunch (21)

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