Let Pacifico take you across the sea, to a time of Hollywood sirens on retro vacations in Malibu or Palm Springs. Join the glamorous pioneers of the stylish coastal getaway. Vintage Hawaiian influences mix with retro styling for a lush tropical mood where pretty tones of peach are paired back with black or Atlantic blue hues. Prints are inspired by exotic jungles where leopards lurk quietly behind clusters of tropical foliage mased by hibiscus blooms.
Timeless sweetheart styles fit for the silver screen are modernized with double strap detailing and contrast banding creating a dramatic effect, whilst neckline ruffles create a softer romantic mood for a strongly feminine look. Catch the summer sun as it glints off logoed trinket trims dangling from bikini ties. Folk embroidered kaftans in soft touch viscose will have you luau ready, while the pacific kaftan with draw cord waist detail offers a little more length, perfect to take you from beach to bar and beyond. Activewear features tank tops in moss coloured rib under printed mesh jackets, don’t make a leopard change its spots in the monochromatic retro animal print in a killer legging/ crop top combination.
Blue Bazaar
Blue Bazaar is an eclectic place where cultures collide and traditional designs are patchworked to create looks inspired by the Persian rugs and Turkish tiles found along ancient trade routes. Beyond the bustling bohemian bazaars, find a place to take a plunge in any of our bluemist patchwork printed swim styles where contrast binds, modern double- strap details and peek-a-boo cut outs modernize classic shapes. Still proving its popularity is the cold shoulder bandeau with frill detailing, hailing back to a 70s retro boho aesthetic, remember to haggle for some silver beads to swing from ties on your favorite swim style.
Be a culture collector, scouring the globe to find those unique one of a kind garments. In outerwear, the Blue Bazaar swim print is highlighted with soft summer pink hues.


August: Indian Summer
Immerse yourself in the Indian Summer of sun sand and spices. Saturate your senses in the chaotic heat of the Bazaar to the free spirit of the coast. Be enveloped in textiles inspired by the traditional crafts of India where digitally printed designs of kaleidoscopic beadwork create and illusion of texture across swim, active and overswim. Our Indian Summer print is where peachy sunset hues of dusty pink and peach melba sit alongside flecks of turquoise and lapis, highlighted by bands of dusky black.
From the coast of Goa to Cuba, the Havana textured knit returns to swim in fresh block colours of black and peach melba. Beauty is in the detail as swim styles are trimmed with copper triangle trinkets, statement fabrics are transported into this summer season with modern shapes and multi Rouleau strapping whilst engineered placements enhance our exotic photo real print.
September: Mandala
Swim in a moonlit sea under an inky sky as stars swirl into intricate celestial Mandala designs. European Riviera style is reimagined with a mysterious gypsy edge in prints reminiscent of Portuguese tiles with hand painted designs bathed in watery tones of French blue and black with optical white grounds.
The intricate tile design sits next to a print of gestural paintbrush marks in inky stripes where organic lines bleed and fade into white space creating a hand crafted aesthetic complimentary to our artisan theme. Mandalas magical sands are where romantic and sporty styling combine for a feminine fashion active look, with tie front crop tops and zip front rash vests in inky stripe placement prints. Our spliced print playsuit is your go to beach to bar outfit, whilst the strappy maxi in indigo space- dyed jersey is an effortless piece.
Evoke the earth, sun and moon as you were these designs complimenting the ancient golden triangle and cosmic circle of Mandala.
September: Summer Vacay
Wherever your Summer Vacay takes you, whether it’s the dense tropics of Bali, the palm lined beaches of Mexico, or simply to the coastline of Byron Bay, Seafollyhas the perfect look for you. This is where feminine frills, tropical florals and stunning modern styling come together to create a head to toe effortlessly chic beach look.
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Follow us down the garden path where romantic prints are inspired by visions of bluemist and olive hued leaves, clustered behind peach and fuchsia blooms on top a black or bluemist garden bed. Day dream away in swim shapes where cold shoulder bandeaus with feminine frills and loop lace trims introduce a little taste of lingerie detailing, whilst V neck maillots with cutouts and delicate strapping finished with neckline frills suggest a little Latin flare. Summer Vacay’s apparel pieces take their cue from swim, with the matching print in swing maxis and shirred- front kaftans in lightweight viscose voile. Because no summer escape is complete without a classic white cotton beach shirt or sarong, your ultimate no fuss, travel friendly outfit options are readily available in our overswim beach basics.
Exclusively available in Rustan’s Makati, Rustan’s Shangri-la, Rustan’s Alabang and Rustan’s Cebu

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