White dresses, linen and….chocolate? Premium detergent brand Ariel demonstrated its expert cleaning power in a deliciously unexpected manner as it invited selected ladies to a luxe lunch celebrating one of laundry’s worst enemies – chocolate.
(First Row, L-R) Baus Rufo, Romina Nañagas, Kathleen Go, Joanne Rae Ramirez, Tessa Prieto-Valdes, Ana
de Ocampo, Techie Hagedorn, Sari Yap, Liza Ilarde, Mia Borromeo, Joy Ortega, Malou Romero, Nicole Whisenhunt, Charina Sarte, Mandy dela Rama, Nicole Ortega and Chef Florabel.
(Second Row, L-R) Bambina Olivares, Alicia Sy , Mukta Maheshwari, Mons Romulo, Trish Panlilio, Rica Lopez de Jesus and Rorie Manzano.
In an intimate gathering held at the newest branch of renowned Filipino fine dining fixture, Florabel, last April 15, Ariel demonstrated its superior removal of even the toughest stains.
“As they say, chocolate goes with everything, and we agree! But sometimes, there is a tendency for us to see it as a guilty pleasure—something we only treat ourselves to on special occasions or even ‘cheat days.’ For others, chocolate can mean a tricky, gooey, dirty affair.
But today, Ariel challenges us to let go of those worries and dare to face tough stains! We encourage everyone to indulge in decadent chocolate without the worry.”, Procter & Gamble Brand Manager for Fabric Care- Philippines Mukta Maheshwari emphasized.
“Finally, Ariel’s 1-wash clean has been upgraded to further enhance its tough stain removal ability.”, shared Maheshwari. “When it comes to the dirty business of washing and cleaning, tough stains are problematic. We’re constantly on alert—from our morning coffee to the makeup, sweat, that ends up on our clothes. And because some of our most common run-ins with tough stains happen in the kitchen or at the dining table, Ariel is here to relieve us from those tough stain worries. This brings us to today’s special ingredient —chocolate!”
Among the “ladies who lunch” was lifestyle columnist Mons Romulo, who remarked, “It’s really fresh for a brand like Ariel to present their product in such a unique way, where we see before our eyes how Ariel delivers its promise of removing even tough stains.
Stains – even tough ones like chocolate – are inevitable. Ariel promises to take the tediousness and strain away from laundry by guaranteeing effective tough stain removal in just 1 wash.
In a partnership with Ariel, gracious host and top chef Florabel Co-Yatco was challenged in creating a chocolate-infused 4-course meal – delicious for the guests and a true test for the well-loved detergent brand. “The kitchen can be one of the messiest workplaces of all, and it takes significant effort to keep not only my environment clean, but also myself. But with Ariel, I don’t have to worry about tough stains that are inevitable”, chef Florabel shares.
Salad: Prosciutto chévre, dried mango & strawberry salad with dark chocolate vinaigrette
Soup dish: Purée of green asparagus with white chocolate curls.
US Angus beef shortribs with foie gras in dark bitter chocolate sauce
Dessert trio: Milk chocolate mascarpone mille-feuille. Dark chocolate tartlet with mango chutney and white chocolate pistachio ball
Plenty giveaways for us
Our models for the earrings
In between chocolate courses, Chef Florabel put Ariel to the test. A white fabric, stained with the dark chocolate balsamic vinaigrette that could be a nightmare for regular detergents, was no problem with Ariel’s 1-wash clean. Ariel’s fast-acting enzymes break down tough stains – and the scarf returned spotless – before the lunch even ended.
Ariel’s latest upgrade features improved sudsing action, stain removal performance and a fresh clean scent all at an affordable price of Php 7.50 SRP per sachet. Ariel is available at all leading supermarkets nationwide.
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, AmbiPur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.