Category Archives: SSI Group Inc


By | SSI Group Inc | No Comments


The storied, spirited style of London inspires a Fall collection vibrant with poetic patterns, sophisticated colour stories and distinctive details. From the vintage-tinged romance of Portobello to the polished appeal of Mayfair, a sense of eclecticism influences prints that range from Art Nouveau florals to leopard spots and ombré plaids. Smart wear- to-work essentials are complemented by bolder designs like oversized cardigans, modern moto jackets in unexpected hues and statement parkas ranging from stylishly shrunken to classically quilted. Quintessentially British lace accents add a refined touch to tunic dresses while a luxe sense of early Holiday shimmer is found in

iridescent thread details. This season, there’s no need to cross the pond for a fresh take on English style.

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In the Philippines, Joe Fresh is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall and TriNoma Mall. Follow @ssilifeph on Instagram for more information.

Fall In Love With Payless’ Fall Collection

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Payless ushers in an exciting season for everyday fashionistas. As the summer heat turns to cooler days, Payless ups the ante in your fall footwear with stylish picks from the brand’s best.

Reflecting the more somber hues of fall, Payless offers an array of trendy heels, wedges and flats in a more muted palette of cream, brown, mauve and orange. While more subdued in color, women’s heels still flaunt a flirty, feminine touch through the use of cut-outs, slim buckles, and chic embellishments such as bows, faux feathers, and retro design patches.

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For more dressed down casual affairs, Payless presents several lines that merge fashion and function. Find an array of sneakers, rubber shoes and sandals that deliver ultra-comfort and style. Whether heading off to a morning run or a casual day at the mall with the kids, find a pair that suits your personality and complements your ensemble. For those occasions that you want to elevate your outfit, Payless has designs that come in fun prints and stripes, and metallic top soles.


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Denim, canvas and faux suede also make a statement this season in the Men’s collection. Handsome and masculine, these classic shoes allow men to look polished without sacrificing comfort. Whether its oxfords, brogues or slip-ons, he can enjoy the comfort of memory foam insoles, flexible outsoles and sturdy stacked heels, which can take the brunt of his active lifestyle. Men’s sports casuals also boast a padded insole, mesh lining, and soft outsole for all-day wear. Throw out your tattered sneakers and slip into footwear that not only lasts the season, but the rest of the year.


Of course, the kids are not to be forgotten, and Payless offers an array of designs they’ll love playing in. For your little stylistas, there are ballet flats, boots, and sandals that come with sweet embellishments such as cute bows, mini pom-poms and even faux fur. Delight in the fun prints and patterns as well, which come in pink, purple and all her favorite colors


Your little gentleman is also dressed for play with fuss-free sneakers and slip-ons that bear his favorite Marvel and Disney characters. Let him run, explore and discover the world in comfort and confidence.


Payless is a one-stop shop for all your family’s footwear needs. Whether it’s for school, special occasions or everyday wear, Payless will lead you down the stylish path to keep you fashion forward. 

About Payless ShoeSource

Payless ShoeSource is a family footwear retailer in the Western Hemisphere, offering a wide range of shoes and accessory items at affordable prices for every member of the family. The company’s mission is simple: To be the go to, get more, Payless shoe store for our target customers. Payless has more than 3,500 stores in more than 30 countries and was founded in 1956 in Topeka, Kansas where its global headquarters remains today. Payless’ key owners include Alden Global Capital, Axar Capital Management, Invesco Senior Secured Management, and Octagon Credit Investors.In the Philippines, Payless ShoeSource is exclusively distributed by Footwear Specialty Retailers, Inc., a member of SSI Group, Inc. Payless ShoeSource stores are located nationwide. Visit, or follow @paylessph and @ssilifeph on Instagram for more information.



Tea Lotus Jade Tea Mooncake

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A Blossoming Beginning with the Lotus Jade Tea Mooncake Collection 

When evening falls and the halo of the moon shadows over towering skyscrapers, a delicate lotus flower sways gently to the ebb and flow of the autumn tide. A new blossom inspires the starry night sky, marking the arrival of a luscious harvest. This year, TWG Tea narrates the story of the constellation with the Lotus Jade Tea Mooncake Collection, a rich and enduring assortment of patisseries set to inspire and intrigue any epicurean this mid-autumn festival.

Celebrating age old traditions where tea was once served to accompany sweets, the Lotus Jade Tea in Haute Couture Tea Collection® blooms in brilliant hues of green and gold, a fresh new beginning for a joyous occasion. A tender green tea with lotus blossoms, the exquisite cup yields a thick, heady and decadent aroma that lingers long on the palate. An extraordinary tea perfectly paired with TWG Tea’s curated selection of tea-infused mooncakes.

Indulge in new creations such as the decadent Daydream mooncake, a magical flight of the imagination wrapped in a perfectly baked bold red crust, with blueberries, white lotus paste, and a unique almond and blueberry purée heart infused with Red Balloon Tea. For the cherry on top, savour the unique Cerise mooncake which boasts a luxurious white chocolate and crunchy coconut heart with Amarena cherry surrounded by a brown lotus paste infused with Pu-erh 2000.

Beckoning a new dawn, the Moonlit mooncake glows in a luscious jade green snowskin, featuring a Lotus Jade Tea infused mousse line and a white chocolate heart filled with a sweet Nashi pear marmalade.  Emanating the warm glow of a lantern, the Blossom mooncake in brilliant orange conceals a Geisha Blossom Tea infused mousse line contrasted by tangy apricot marmalade encased in a white chocolate heart.

TWG Tea’s set of four Mooncakes retails at P1,850 for Traditional and P2,188 for Snowskin. Individual mooncake gift boxes retail at P488 for Traditional and P588 for Snowskin. All available in the elegant Lotus Jade Tea Mooncake gift box. Available at all TWG Tea Salons & Boutiques in the Philippines from 10 September 2017 to 7 October 2017.

TWG Tea Salon & Boutique is located at Greenbelt 5, Shangri-La Plaza Mall, Central Square and S Maison Conrad Manila. TWG Tea Boutique is located at Okada Manila and Ayala Center Cebu.

TWG Tea Traditional Mooncakes in Box of 4

Tea Lotus Jade Tea Mooncake Collection (4)Tea Lotus Jade Tea Mooncake Collection (1)



Wrapped in a perfectly baked bold red crust, this surprising TWG Tea mooncake features a blueberry inflected white lotus paste complemented by a unique almond and blueberry purée heart infused with Red Balloon Tea.


Encased in a golden crust, this exclusive TWG Tea mooncake boasts a luxurious white chocolate & crunchy coconut heart with Amarena cherry surrounded by a brown lotus paste infused with Pu-erh 2000.


Wrapped in a sumptuous golden baked crust, this exclusive TWG Tea mooncake showcases an aromatic Matcha almond paste centre cradled by a red bean paste scattered with melon seeds.


This iconic signature of the mid-autumn festival holds within a golden crust a smooth and elegant Singapore Breakfast Tea infused brown lotus filling, a scattering of roasted melon seeds and an embedded salted egg yolk heart. A timeless favourite.

TWG Tea Snowskin Mooncakes in Box of 4

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Decked in jade green snowskin, this grand mooncake features a lustrous Lotus Jade Tea infused mousseline which cradles a white chocolate heart filled with a sweet Nashi pear marmalade.


Emanating the warm glow of a lantern, this brilliant orange snowskin mooncake conceals a Geisha Blossom Tea infused mousseline contrasted by tangy apricot marmalade encased in a white chocolate heart.


An ethereal satin white snowskin mooncake encases a smooth dark chocolate mousse inflected with the fruity and flowery notes of 1837 White Tea, revealing a heart of tangy blackcurrant marmalade and white chocolate.


Concealed in a black snowskin, this exquisite mooncake reveals a brilliant composition of a light, nutty praline infused with 1837 Black Tea and an oriental burst of glowing orange marmalade in a white chocolate heart.

#TWGTeaPH   #TWGTeaGastronomy   #TWGTeaMooncakes

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SaladStop! Eat Wide Awake Movement

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Salad Stop

Eat Wide Awake Movement:

Toss up your hands, September is Salad Month!

It’s always been a struggle to keep up a healthy lifestyle. Apart from the constant temptation of fast food and sweets — all just within arm’s reach, there’s TV and work to keep us all lethargic. SaladStop!, known for its high-quality, fresh salads, wraps and hearty snacks, is on a mission to help individuals maintain a healthy diet and encourage a devotion to fitness with month-long promos and fun activities at its first ever celebration of Salad Month this September. 

With healthy-living and wellness on the top of our to-do lists — or at least, hope-to-do lists — SaladStop!’s “Eat Wide Awake Movement” campaign comes as timely as ever. SaladStop! introduces its Eat Wide Awake movers—fit and strong individuals who are known advocates of the healthy lifestyle. Collaborating with actress Coleen Garcia, host Raymond Gutierrez, host and marathon enthusiast Kim Atienza, volleyball player Michele Gumabao, and celebrity trainer Coach Arnold Aninion, reinforces the value of conscious eating and keeping a well-balanced lifestyle.


SaladStop! Eat Wide Awake moversvolleyball player Michele Gumabaohost Mond Gutierrez, actress Coleen Garciaand celebrity trainer Coach Arnold Aninion.
Executive Vice President and General Manager of Specialty Food Retailers Inc. Mr. Steven Sarmenta (middle) with SaladStop! Eat Wide Awake movers Michele Gumabao, Mond GutierrezColeen Garcia, and Coach Arnold Aninion.
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For Eat Wide Awake mover Coleen Garcia, she used to eat and rely on working out to burn calories, but now, her health and wellness are top priority.

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 For me, it’s never too late to start taking care of yourself and focus on a healthy lifestyle. It all starts with what you put inside your body and being mindful of what you eat.” –Eat Wide Awake mover Mond Gutierrez

SaladStop! Eat Wide Awake Movement

 “It doesn’t matter how old you are or what you do in life, being healthy is your duty to yourself and to the environment.” –Eat Wide Awake mover Michele Gumabao

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 “Always be sure to supplement the kind of lifestyle you want to have with the right choices of healthy food because you can never outwork toward nutrition.” –Eat Wide Awake mover Coach Arnold Aninion

 Executive Vice President and General Manager of Specialty Food Retailers Inc. Mr. Steven Sarmenta

On September 9, SaladStop! will be holding the kick-off affair of its month-long “Eat Wide Awake Movement” series of interactive and fitness activities at BHS Amphitheater. The highlight of the day will be a live DJ ride cycling party courtesy of Electric Studio.

On September 16, SaladStop! will be having an exclusive Hybrid Density Training class led by celebrity trainer Coach Arnold Aninion. It’s the perfect opportunity to gain momentum on your fitness goals — load up on healthy food and snacks and sign up for new fitness activities with friends.

Coming to stores in September are two exciting new featured items:  Ting Tong salad and wrap and Yeobo Yeobo warm grain bowl.  Ting Tong is a fun and delicious mix of romaine lettuce, cajun shrimp, vermicelli, ripe mango, pomelo, cherry tomatoes, snow peas, shredded coconut, roasted peanuts and Thai Peanut Turmeric dressing.  SaladStoppers! can delight in this new yummy variant starting September 3.15


Now with 10 stores, SaladStop! encourages diners to keep Eating Wide Awake by offering healthy, real alternatives to their usual meals. At SaladStop!, customers have a choice between creating their own salad or wrap with over 60 ingredients and 17 signature dressings, or choose from the selection of 10 Signature salads and wraps. SaladStop! is committed to serving tasty and satisfying salads and be the leader in revolutionizing appetites and attitudes towards salads and healthy eating.

With the “Eat Wide Awake Movement,” SaladStop! aims to not only jumpstart the habit of wellness in individuals, but also make it fun and accessible enough for them to consider making it a habit for life.

Follow SaladStop! Philippines (@SaladStopPH) on Facebook, Twitter, and Instagram to know more about the Eat Wide Awake Movement, to join the free activities, and to work out with the Eat Wide Awake Movers this September!

#EatWideAwakeMovement              #SaladStopPH

M&S InJEANius Day

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 Fun celebrating M&S @marksandspencerph 20th anniversary in the Philippines! I’ve known this brand since I was a kid and it’s ever reliable and always top of mind for basics and functional items. It’s not just something you wear, it always serves an important function. Today we celebrated at the very fun “inJEANius” event. We even decorated our own pair of jeans !  #MarksandSpencerPhilippines#ThankYouForTwenty #H2HCelebrationM&S InJEANius Day (5) M&S InJEANius Day (2)


On its 20th anniversary celebration, come together as the iconic British brand commemorates the Marks & Spencer lifestyle and discover how they made life more fun and stress-free.

Anton T. Huang, President of SSI Group, M&S’s long-standing franchise partner, shares: “Customers are at the heart of everything we do at Marks & Spencer and we are delighted to be celebrating our twentieth anniversary with really exciting monthly raffle prizes for our loyal customers. We hope that customers will continue to enjoy our exceptional quality, stylish clothing and outstanding quality food for many years to come.”

Visit the nearest store and check out Marks & Spencer’s roster of styles and innovations, and discover what makes the brand truly unique. Try to splash on the StormwearTM’s water repellent collection, feel the comfort of Insolia® high heels and airflex for men or do yoga with the Ergoflex men’s jeans. Check out the pure cotton non-iron shirt, which has a special fabric that does not need to be ironed. Arrive curious and amused, but leave amazed!

Adding to the celebrations, Marks & Spencer’s loyalty customers will have the chance to win an overnight stay and spa package for two at the Shangri-La at The Fort and a buffet party for 10 at High Street Café, as well as a Marks & Spencer shopping spree worth Php 50,000. Another 10 customers will win Php 20,000 worth of Marks & Spencer gift vouchers. Other benefits of being a Marks & Spencer loyalty customer include birthday discounts, seasonal freebies, personalized shopping services, bonus points and more.

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Marks & Spencer (M&S), the leader in quality British style, and an authority on innovations is getting down with denim in its “In(JEAN)ius” event, in celebration of its 20th anniversary in the Philippines.

Explaining the story behind the theme of “In(JEAN)ius,” Lucille Tolentino, M&S Philippines Head of Merchandising and Marketing shares, “We decided to go with this fun, jeans-inspired event, because what is more enduring and basic than denim? It is in every closet, it is a staple in every wardrobe, and it finds itself loved no matter what generation. And that’s how Marks & Spencer sees itself – a partner and mainstay in your daily life.”

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 Since 1957, Marks & Spencer denim has been giving men and women inimitable styles and giving confidence by offering a vast range of jeans that include key styles across a series of colors and washes to form that effortless, timeless wardrobe. As a renowned style purveyor, M&S consistently delivers quality, fuss-free, low-key pieces that bring comfort, style and most importantly, design innovation.
At the M&S Denim shop, kick it up a notch with handful styles that offer flattering fits for every figure – from jeggings to relaxed slim and flare jeans – whichever you fancy, be thoroughly amazed with the thoughtful details and expert construction.Delight in one of the cult M&S favorites such as the Sculpt & LiftTM Jeans, which feature high power stretch fabric that retains great shape wash after wash. The jeans also feature innovative backstitching that lifts the bottom, creating a perfectly sculpted, natural silhouette. It is the most flattering denim you will wear. whether skinny, slim or bootleg, paired with sneakers or high heels, Sculpt & LiftTM Jeans help build a strong, modern and ultra-flexible wardrobe.

In addition to its power stretch fabric for a smoother silhouette, M&S jeans focuses on signature fabrics such as the eco-friendly Ozone Wash Denim that uses less water and improves textile quality and finish. Enjoy comfort, as well as sturdy longevity with every pair. Rest assured, M&S jeans are built to last, giving you a flattering fit and stretching with you for all day comfort.

For the jet-setting man, discover as well jeans, trousers, jackets, and suits with StormwearTM technology, which repel water, and protects wearers from wind and rain. Feel drier and more comfortable for longer with StormwearTM that never compromise.

Being the style leader in denim, M&S goes beyond jeans, delivering perfect partner combinations for the empowered woman or man with tops, shirts, jackets, shoes and even bags to complete the stylish outfit. Whatever weather, occasion or destination, M&S helps you get dressed to impress and perform.

Living up to its philosophy of “Life. Spend it Well,” you can trust Marks & Spencer for key pieces that will help you live your everyday life to the fullest – in confidence and comfort! M&S InJEANius Day (11) M&S InJEANius Day (12) M&S InJEANius Day (6) M&S InJEANius Day (7) M&S InJEANius Day (8) M&S InJEANius Day (9) M&S InJEANius Day (10) M&S InJEANius Day (15) M&S InJEANius Day (16) M&S InJEANius Day (17) M&S InJEANius Day (18)M&S InJEANius Day (39) M&S InJEANius Day (40)M&S InJEANius Day (43)M&S InJEANius Day (41) M&S InJEANius Day (22) M&S InJEANius Day (23) M&S InJEANius Day (24) M&S InJEANius Day (25) M&S InJEANius Day (26) M&S InJEANius Day (27) M&S InJEANius Day (28) M&S InJEANius Day (29) M&S InJEANius Day (30) M&S InJEANius Day (31) M&S InJEANius Day (32) M&S InJEANius Day (33) M&S InJEANius Day (34) M&S InJEANius Day (35) M&S InJEANius Day (36) M&S InJEANius Day (37) M&S InJEANius Day (1)M&S InJEANius Day (38)M&S InJEANius Day (42)M&S InJEANius Day (45)M&S InJEANius Day (20)M&S InJEANius Day (21)M&S InJEANius Day (14)M&S InJEANius Day (13)M&S InJEANius Day (19)

 About Marks & Spencer

  • Marks & Spencer sells high quality, great value clothing and toiletries as well as outstanding quality food.
  • Established in 1884, Marks & Spencer currently has over 930 UK stores and over 460 international stores.
  • In addition to the UK, M&S has a store and/or online presence in 57 international markets.
  • For more information, please visit


@MarksandSpencerPhilippines (Facebook) or @marksandspencerph (Instagram)

In the Philippines, Marks & Spencer is exclusively distributed by Rustan Marketing Specialists, Inc. and is located at the following locations:

Alabang Town Center | Eastwood Mall | Gateway Mall | Glorietta 4 | Greenbelt 5 | Rockwell Power Plant Mall | Robinsons Place Manila | Shangri-la Plaza Mall | SM Aura | SM Mall of Asia | SM Megamall | SM City North Edsa | Trinoma | Central Square | Estancia at Capitol Commons | Abreeza Mall, Davao | Marquee Mall | Ayala Center Cebu | Lim Ket Kai Mall, Cagayan De Oro | Paseo de Sta. Rosa Outlet Store | Subic Harbor Point Outlet Store | SM Lanang Premier


The competition will run from February 6 to November 19, 2017. For every purchase of Php2,000.00, each loyalty member is entitled to one (1) electronic raffle coupon. One (1) winner of Php20,000.00 Marks & Spencer gift vouchers will be drawn every 20th of the month from February to November 2017.

The grand draw for all entries is scheduled for November 20, 2017. One (1) winner will win an overnight stay and spa package for two (2) at Shangri-La at The Fort with a buffet party for 10 at High Street Café, and a Marks & Spencer shopping spree worth Php50,000.00. 10 winners will be given Php20,000.00 worth of Marks & Spencer gift vouchers. Visit the nearest Marks & Spencer store to for more information.

23.5 N Brings Skincare from Farm to Face

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 Heart2Heart is for all natural products. So happy to have a new brand from Taiwan  join the @beautybarphfamily!  23.5N @23.5nofficial  #beautybarx235n#BeautyBarPh #H2HSSI @ssilifeph #SSILife

Sitting 23.5ºN of the equator, the Tropic of Cancer marks the northernmost circle of the globe where direct sunlight kisses land and water. This intangible loop runs across deserts and tropical climates, with the exception of Southern China and Taiwan–– dubbed the Magical Green Belt of the Tropics––where greens and agriculture flourish.

Building off Taiwan’s reputation as an Ilha Formosa or beautiful island teeming with natural resources, cosmetics brand 23.5ºN brings farm to face with natural and nurturing skincare.

Simple and meticulous, the brand’s approach to beauty is rooted in a back-to-basics philosophy.

This no-frills ideology keeps the product formulations effective and easy on the skin. Free of fragrance, artificial coloring, alcohol, and parabens, 23.5ºN products are freshly extracted from Taiwan’s local plants grown without the aid of chemical fertilizers and pesticides. Well-preserved from harvest to extraction, the plants and the active ingredients within them are kept fresh from start to finish

Striking an impeccable balance between oil and water-based ingredients, 23.5ºN is dedicated to nurturing Asian skin in a variety of climates, including the Phil ippines, hot and humid weather.

With high concentrations and refreshing effects on the skin, 23.5ºN proves that women need not choose between proves that when it comes to skincare, women need not choose between efficacy and comfort when it comes to skincare

Providing an answer to common skincare woes, 23.5ºN offers diverse product lines sourced from a variety of carefully selected, natural ingredients.

23.5 N (12)One of the co-founders – Helen Ho.  They were a group of 4 MBA classmates who started this line together23.5 N (6)


Suitable for normal skin and especially suited for those with an imbalance in oil and moisture, 23.5ºN’s bamboo range hydrates, softens, and soothes. With light, easily absorbed formulations, products in this line are safe to use in combination with other ranges.
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With both flavorful taste and skin benefits to its name, Oriental Beauty Tea is indigenous to Taiwan. Providing a solution to oily, acne-prone skin, this range moisturizes while minimizing visible pores.

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Ideal for sensitive to normal skin, the rice series sources its main ingredient through natural farming in Taiwan. Geared towards soothing, brightening, and purifying the skin, the products inthis series are recommended for women with dull, dry skin and those who regularly experience cyclic acne


Offering a boost in radiance, this line draws its benefits from red pearl barley. A perfect match for normal to dry skin, products in this range are safe to use during daytime and are especially recommended for skin suffering from uneven skin tone, pigmentation, or lack of elasticity.

23.5 N (8)23.5 N (9)We made our own mask :-) 
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In the Philippines, 23.5ºN is exclusively distributed by Stores Specialists, Inc., and is available in Beauty Bar stores located at Central Square in Bonifacio High Street Central, Alabang Town Center, Glorietta 2, Greenbelt 5, Power Plant Mall, Shangri-La Plaza, TriNoma, Mall of Asia, and Robinson’s Magnolia. Visit,,, or follow @BeautyBarPH and @ssilifeph on Instagram for more information

Tod’s Sella Bag

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Top models, socials and digital influencers were spotted in Milan wearing their TOD’S SELLA BAG last Milan Women’s Fashion Week.

Naomi Campbell, Jourdan Dunn, Krystal Jung, Linda Tol, Liu Wen, Mariacarla Boscono, Xenia Tchoumitcheva, Zhang Ziyi, Layla Monteiro, Faye Tsui, Diipa Khosla, Evangelie Smyrniotaki, Barbara Palvin, Edvig Opshaug, Sara Brajovic, Noor De Groot and Michelle Madsen are only a few of the international personalities seen in their #TodsSellaBag.Tod's Sella Bag (1) Tod's Sella Bag (3) Tod's Sella Bag (4) Tod's Sella Bag (2)From the meticulous construction of the shoes and handbags, TOD’S is the label par excellence for handmade accessories for men and women. The TOD’S warehouses store some of the finest leathers from the best tanneries in the world. Each leather hide is checked by our experts for imperfections. They monitor the colour, thickness and texture, so that they are uniform, and those hides that do not meet our high standards are rejected. Once the shoes are completed, every pair is carefully inspected and those that have the slightest defect are discarded.

Process is involved in the making of the bags: The production techniques are similar to those used by ancient saddle makers. Extreme skill and attention to detail is required for the cutting of the leather and the sewing of each style, as it is meticulously pieced together.Tod's Sella Bag (5)Like the new Sella Bag where Ribbing and stitching are a sort of contemporary metropolitan architecture rooted in a long history of genuine saddle craft.

In the Philippines, Tod’s is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4 and Rustan’s Shangri-La, Shangri-La Plaza. Follow @ssilifeph on Instagram for more information.

FURLA 90th Anniversary

By | Morocco, SSI Group Inc | No Comments

Ninety years of beauty and Italian culture. Constantly evolving, as women’s taste hasthroughout the decades.

A family business turned into a global fashion and lifestyle brand. Sharing with the worldthe Italian ideal of elegance, the sense of color, the freedom via modern design, thehighest quality in leather and the highest standards of quality control.

The original store opened by the founder, Aldo Furlanetto, in Bologna, is still operatingtoday in via Ugo Bassi: same address, bearing witness to the history of a company thatgrew from one single store (1955) to 400+ dedicated stores today (half of which aredirectly controlled by the company).

Furla’s history is made of vision, family bonds, and imagination: Aldo Furlanettowas a staunch believer in the possibility for success of a company deeply committed toexcellence – in accessories, in fashion – for its customers. A company whose namewould become a  synonym for quality and reliability. For this reason, Mr Furlanettoused to travel all over Italy, all over Europe, looking for the best leather and the mostbeautiful objects of his time.Furla 90th Anniversary (2)In the 1970s then, when his sons Paolo and Carlo and daughter Giovanna tookover the family business, a new era began for the company, the era of exponentialgrowth.Furla 90th Anniversary (4)A revolution that transformed Furla in what it still is today, looking forward to what it willbecome in the future.Furla 90th Anniversary (3)The first collection of bags became an overnight success thanks to the precision of itsdesign and the vision of a new customer, a contemporary woman looking for new, cutting-edge materials. The world – and fashion – had evolved:   therefore Furla created, fromday one, since the 1970s, classic Italian leather, handmade by artisans, but also newmaterials such as nylon and rubber due to the company’s commitment to research anddevelopment of new technologies, new possibilities.

Giovanna Furlanetto and her brothers’ strategy was clear: an Italian network of storesowned by the company linked to a network of franchises – a revolutionary strategy backthen, especially for Italy – to guarantee the family’s strict control on the retail structure.

The 1980’s were the years of the expansion abroad, beyond Italy’s borders. The birth –beginning with Paris and New York; the Tokyo store opened in 1990 – of a distributionnetwork that covered 64 countries; they’re now (2016) 100. The same strategy broughtFurla products to the major global department stores and the elite shopping districtsworldwide – from New York’s Fifth Avenue to Ginza, Tokyo.

In the new Millennium, Furla turned into a Lifestyle Brand: men’s collections, shoes,jewelry, and licensing  for  eyewear,  watches  and  textiles  collections,  collaborating with  leading  brands  –  to guarantee  customers  a  full  Lifestyle  experience.  The implementation  of  a  new  management organization has been innovative: a familybusiness with strong management hired to better steer the company into the future.Furla 90th Anniversary (5)Furla’s priority has always been the product’s quality: a vision of fashion as freedom,based on the attention to the most minute details, typical of Italian artisanal tradition. The result? Two million bags sold in the year 2015. One every sixteen seconds. Morethan 517,000 Metropolis bags sold since 2014.  Numbers that, by themselves, impressive as they are,cannot fully explain Furla’s success. The credit goes to the collections of bags andaccessories in luxurious leathers but also in cutting-edge materials, the attention to Italianstyle, to innovation, R&D and technology, a logo that immediately became recognizableand sought after. And credit is also due to a close – and very Italian – relationshipbetween fashion and culture. The creation of Fondazione Furla for artistic projects represented an additional steptowards Giovanna Furlanetto’s vision for an ever clearer definition of Furla’s values and its global reach.From 2000 to 2015 the company supported “Premio Furla per l’Arte”, an art prize for emerging artists whose submissions  have  been  judged  by  luminaries  such  as  Joseph  Kosuth,  Ilya  Kabakov,  Lothar Baumgarten, Michelangelo Pistoletto, KikiSmith, Mona Hatoum, Marina Abramovic, Christian Boltanski, Jimmie Durham and Vanessa Beecroft.

Numbers tell the story of an exponential growth (revenues more than doubled since 2010) and global reach but they’re not enough: Furla’s culture – and its two-faced soul – thrives via a strong, typically Italian paradigm – the familybusiness – and an equally decisive vocation to global expansion and commerce.

The company’s heart beats inside an Eighteenth Century villa in downtown Bologna, in the Milan headquarters only a few steps from the Duomo, and regional headquarters fully operative in New York, Hong Kong, Tokyo.Furla 90th Anniversary (6)90 years of authenticity, in numbers and spirit: a story told in images by the great photographers for Furla’s campaigns: to illustrate Furla’s world, define its heritage, and dream its future.

Furla 90th Anniversary (1)A handbag as a portable time machine, traveling across nine decades: Furla’s company history, from the beginning of the Twentieth Century to the dawn of the new millennium. Ninety years of history reflected in a handbag and reflected in the flaps that can be replaced one by one, with gusto, playfully, as in a game. As in a portable time machine.

A bag, the FURLA Metropolis, available in five possible colors: Petal, Magnolia, Gold, Ruby and Onyx. Nine different fl aps – available in the stores from May – to narrate the story of a brand that began its journey in 1927 and since then hastraveled, in women’s hands, across these ninety years. Keeping them company on their journey of freedom and independence across time and space. A game: replacing the handbag’s flaps, going forward or backwards through the decades.Different colors for a differen t age, and different music. A journey that begins by simply pushing the “Play” button – or lowering the record player’s needle.

Furla 90th Anniversary (1)Furla’s journey begins in the Roaring Twenties: the age of Charleston, as romantic as “The Great Gatsby” by Francis Scott Fitzgerald, the wild parties he gave in the French Riviera together with his wife Zelda. The Twenties of JosephineBaker and Art Déco – the age that gave birth to what we now consider modernity, the decade that consigned the Nineteenth Century to history. The flap has a velvet base, and the stud carries the number “20” galvanized in light gold, theflap in soft nappa leather.

The journey continues in the Thirties: the Jazz Age, the decade of glamour, of Marlene Dietrich’s mysterious voice and magnetic

eyes. The flap is made of tortoiseshell PVC with ivory colored mink fur, the inscription “30” laser-etched in white on the black tab.

Here are the Forties: the crazed rhythm of Swing, the frenzied joy of music and dance, new songs to celebrate the newfound pe ace. The flap of the Forties handbag is printed with a petal and ruby check, the number “40” printed on leatherruffles and a bow, evocative of that decade’s pin-up girls.

Then the Fifties: the age of rock’n’roll, Elvis and the “greaser” gangs, color exploding into being for the post-WWII decade illuminated by the omnipresent jukebox lights. The flap is pink, turquoise and onyx with embossed colored parts,the number “50” in light gold, the tab iridescent.

The Sixties are the decade of psychedelia and the Beatles, and the cool dry linear elegance of the Mods. The flap is like a turntable resting on a desaturated Union Jack flag, gray black and white instead of the traditional red white and blue.Onyx black on the printed base, a long stud in place of the volume knob, the number “1960” smack in the center, where a vinyl LP’s label would be.

A turntable: the coming of the Seventies and the disco revolution: nights at Studio 54, the decade of glitter and the absolute

freedom of a new underground culture that takes over the world. Glitter fabric, the flat sails and mirrors of Disco Ball hang ing from

the nightclubs’ ceilings, reflecting the light of a future that seemed stranger and more exciting than science fiction.

The Eighties: long live Punk, and New Wave. Fashion as provocation: brooches pinned to Queen Elizabeth’s nose – the epitome of that revolutionary stance. Therefore these are the years, for Furla’s journey, of the heart-shaped flap fastenedwith safety pins, studs and a denim tongue: and a bold, unabashed “Furla 80” printed on the flap.

For the Nineties we travel across the ocean from Great Britain and find ourselves back to the United States: the Age of Hip-Hop, the age of rappers, “gangsta” style and “bling-bling”, the luxury of excess. The Nineties flap is made ofsuede, with an onyx and orange rubberized thermo-adhesive strip, the white stitching like the one over the jersey of a Football team, the number “90” big, smack in the middle of the flap, embroidered with printed, convex leather.

Furla’s time travel, the journey through nine decades of the Metropolis handbag ends in the 2000s, the “Aughts”: the decade of technology, the dawn of the new Millennium. The silver laminate lined with a folding plate, just like a robot’s;the screw-shaped rivets, the shimmering rhinestones: a world expanded and flattened and interconnected by technology, our digital present so unthinkable back in the Twenties when the Furla journey began. A journey across time andspace, all around the world and thro ugh the new century of a new millennium.