For the summer season, striking and bright colored outfits are the usual trend. But for those who want to stand out with sophistication, Massimo Dutti’s Spring Summer 2010 collection will help you achieve this. The cornerstone of Massimo Dutti’s collection is the urban, elegant, refined and up-to-date men and women who are proud of his or her identity without being a slave to fashion trends.

This season’s collection unfolds countless varieties of looks and designs that elicit a subtle yet distinctive look with the perfect mix of shades and fabrics. Aside from the neutrals black and white, a little use of earth tones such red, dusty pink, taupe, asphalt and orange are combined with more cold colors like sea green, shades of purple, and rich gray to give the right amount of coolness and at the same time maintain a little heat for the summer season. Fabrics on the other hand are a mix of linen, cotton, nylon, and silk which are light materials perfect for the hot season.

Massimo Dutti provides a selection of clothes and accessories to equip you with a balance of comfort and elegance. For the urban chic, there is poetic warmth of color with touches of cooler shades where the elegant look, and at times casual, take on volume and much detail. The palette of colors range from dusty pink, plum, brown, emerald green, shades of blue, to the staple colors black and white.  Layering is a dominant trend this season – who said summer is only about dressing less? Light fabrics such as linen and cotton in various structures are the predominant materials that give comfort and breeze from the summer heat. Blouses and dresses come in plain colors, stripes, embroidered fabrics and floral prints with intricately detailed finishes. On top of this, light coats and jackets are perfect for your day at work. Knitted vests and hats are available too for a more casual look. 

All these can be paired with choices of shorts, trousers, or jeans for work or any ordinary day. For the finishing touches to get you ready to strut the streets under the summer heat are accessories. Bags and purses, clutches, and totes are a variety of suede or leather with luster or intricate designs depending on use and occasion. Scarves also come in a variety of colors in plain, plaid, or paisley prints to complement your look.  There are also belts that come in plain leather or with metal studs. For footwear are choices of Chelsea, ankle, and high cut boots in leather or suede, sandals, slip-ons, loafers, pumps and peep toe heels, or casual sneakers – whichever fits your mood or get-up. Lastly, accessories of course! Bracelets, necklaces, and watches come in simple designs for a clean fashionable look.

For men, vintage feel is imbibed as garments are distressed for a classic look tweaked with a touch of modernity. Bold colors such as sea green, blue, vibrant orange, red and deep purples coexist with earth tones and shades of asphalt.

Shirts come in plain colors, stripes, and plaids or checks. Over these shirts, cotton cardigans and nylon jackets are teamed with cargo shorts, trousers, and jeans with much focus given to intricate embroidery and various dyes throughout the collection. Scarves for men are also available in plain, checkered and paisley print to refurbish an outfit. To match are footwear such as loafers in suede and leather, boats shoes, and casual sneakers. For accessories, bags perfect for work or traveling are roomy and stylish satchels and duffel bags.  Cufflinks to give that distinct look for shirts to work have intricate designs that can easily be paired with any color are also available. Wallets, bracelets and belts that are essential for men come in leather or suede for a classy look.

With a myriad of selections for apparel, footwear, and accessories from Massimo Dutti’s collection this season, you are sure to never run out of ways to dress up and to stand out looking refined, sophisticated – and of course summer ready!

Summer 2010 Massimo Dutti Interpretations

By Jojie Loren

By Joey Samson

By Hindy Tantoco

In the Philippines, Massimo Dutti is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5 and Power Plant Mall. 

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Zurich raised and London schooled designer and illustrator, Katharina Leuzinger, captures boldly colorful and intricately detailed magical worlds and LeSportsac happily jumped into them. Leuzinger and LeSportsac have produced a wildly playful and completely redesigned Spring 2010 Artist in Residence Collection.

Leuzinger’s blend of playful fancy and organized structure evokes an instantaneous emotional response of pure happiness that organically allows her work to tell its own stories and the prints she created for LeSportsac are no exception. House Boat features a colorful world where octopuses rule, multiple rainbows abound, and whales beckon with smiles. At the same time, Snackville tells the story of mustached houses, bunny abodes, and a place where snack time and home are given their due.

The prints are available in nine new styles created exclusively for the Artist in Residence Collection. The new and first ever accessories for the collection, the Play Case Cosmetic give all consumers a chance to have pieces of highly adorable and completely packable art.

Shaped like one of houses featured in the Snackville print and graphically reproduced, the House Pouch is a wholly unique part of the collection. Additionally, the introduction of the Mini Scout About Messenger, and the Girl Talk Hobo offer options for fashionable and fun every day bags, while the Double Trouble Tote are available for carry all and easy travel. The collection is completed by a seriously functional backpack, the Rascal Rucksack.

CHEERS TO SUMMER WITH LESPORTSAC

Known for its vibrant shades and quirky patterns and illustrations, LeSportsac continues to charm every fun fashionista with their latest designs fit for a colorful summer!

As a leading manufacturer of iconic and chic handbags from America to all over the world, LeSportsac has continued to produce prime designs of casual nylon arm candies. Their creations range from the classics down to creative collaborations with top artists and trendsetters like Stella McCartney, Jonathan Adler, Diane Von Furstenberg, tokidoki and Gwen Stefani.

 With its trademark of sporty American styling, wide color and print assortment and lightweight functionality with high performance fabrics and hardware this summer now welcomes more exciting designs that is sure to fill in any chic palette!

 In its minimalist design the small Jitterbug embroidery Every Girl tote can finish a clean and laidback outfit. With its bright green nylon canvass decked with adorable bug designs, it places that final touch of simplicity and style to your chosen look.

The colors of the season are then brought alive with Le Sportsac’s Reverie Print Deluxe Every Girl tote. With the pattern’s mix of vivid tints, this head turning handbag can enliven any summer get-up! A parade under the sun is made more stylish with this tote’s print that complements whatever your color of the days is.

The Vaudeville Print Deluxe Every Girl tote on the other hand dons the most charming illustrations. Flexible in its built and design, this tote keeps anyone on-trend while keeping those everyday essentials safe and in-place.

Since its founding in 1974, LeSportsac now carries a complete range of handbags, travel bags, totes, messenger bags, backpacks, and accessories and is sold in over 20 countries worldwide including Italy, Singapore, Autralia, U.K., France, Sweden and Mexico among others.

Let the wonderful colors of summer come alive with the designs and creativity uniquely LeSportsac!

About LeSportsac

LeSportsac is a quintessential American lifestyle brand of casual, trendsetting nylon bags. Founded in 1974, the company maintains a strong presence around the globe, offering a fashion-forward line of handbags, travel totes, messenger bags, backpacks, and accessories. The lightweight fabric combined with high-performance hardware characterizes its iconic, functional styles available in a wide variety of colors and prints. A leader in the accessories market, LeSportsac continues to offer fresh, innovative new styles that remain consistent in terms of quality and character while partnering with trendsetters around the world.

The AIR collection is exclusively available at Rustans Makati and Rustans Shangrila.

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Summer’s finally here! But before heading off to that dream getaway, make sure you have all the essentials for a wonderful time in the sea or on the shore. Sunblock? Check. Sunglasses? Check. The perfect swimsuit?  Fashionable flip flops to go with your outfit? Check. Hard to find indeed, but not if you shop at Rustan’s!

This season, there are no more excuses for so-so swimwear as the country’s premier department store once again opens up a treasure trove of exciting resort garb from some of today’s most fashion-forward, internationally recognized brands.

From Brazil, the home of beautiful, bronze bodies, Despi Swimwear phases out minimalism to make way for the glamour and luxury demanded by contemporary women. Their extremely fashionable suits caress the skin with enchantments of silk and natural cotton fibers and delicately embroidered beads and lace; while daring oversized jewels and leather and gold encrusted studs will definitely bring out your “sexytude” and inner rock ‘n roll chic.

For lovers of adventure and the outdoors, Eberjey will be the ideal companion. Meaning “joy” in a Nigerian dialect, the collections will undoubtedly rouse delight as they are inspired by jaunts around some of the world’s most fascinating places. Don slim and sexy suits reminiscent of Central America in shades of yellow, lush greens, and soft browns from Wild Forest, or get into the bohemian vibe with the exotic and mysterious prints of Moroccan textiles and tile with Marrakech.

If you’re more of a casual beach bunny, then evoke the feelings of freedom and fun from The Land Down Under as you frolic in the sun - with the fusion of quirky and classic themes of Tigerlily, Australia’s premium swimwear brand. Seeing the world in “bikini-colored glasses”, as model and founder Jodhi Meares puts it, a piece of Gaudi architecture, an 18th century armchair, or even a Picasso or a Monet aren’t safe – all things translate to their bikinis!

Feeling conscious? Well, don’t fret if the two-piece isn’t your thing. What would you think about swimwear that’s cut and gusseted to make you appear an inch slimmer around the waist and hips, and enhanced at the bust? Or perhaps a bandeau with prints that bring the eyes upward to flatter your neck and create an illusion of a longer torso? If those sound good, then let Fantasizer become the secret to your strut.

And when you’ve finally found the right swimsuit to match your taste, don’t reveal all just yet! Keep comfortably covered and stylish in Echo’s cotton metallic striped geo tunic or cotton smocked spectator duo dress. Paired with their colorfully patterned scarves and accessories, you won’t be able to resist sashaying down the sands.

To add a bit more sparkle, check out the Havaianas Embellished Collection in Metal Mesh Silver and Metal Mesh Gold. The studded metal mesh that is hand-sewn to the straps glams up the traditional silhouette, creating a comfortable but utterly luxe fashion statement

By showcasing these versatile offerings for 2010, Rustan’s truly has got it all for you, whatever your shape or size. With that, you can finally put down your list and say, “The perfect summer? Check!”

The Resortwear Area can be found in Rustan’s Makati and Rustan’s Shangri-la.

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