Stirring up a whole new way to experience tea with an icy-smooth texture
Following the successful [Asia] launch of Starbucks® Teavana® last year, which brought Starbucks modern tea experience brand to Asia for the first time, Starbucks today announced the introduction of new Starbucks® Teavana® Frozen Teas. These refreshing, icy-smooth handcrafted beverages combine the finest Teavana®teas and botanical blends with premium ingredients like Kyoho grapes and pomegranate pearls. Starbucks® Teavana® Frozen Teas will be available for a limited time only starting September 12.
“We want our customers to experience tea like they’ve never imagined. Drawing our inspiration from a love of tea in Asia and from popular new flavors. This year, Starbucks takes innovation in flavors and texture to the next level with a unique Frozen Tea platform to satisfy the growing sophistication of consumer preference.” said Keith Cole, head of marketing for Starbucks Philippines.
Starbucks® Teavana® Frozen Teas have been developed exclusively for customers across Asia, delivering a sophisticated and modern tea experience. Starbucks is committed to investing in Teavana in the region as it remains a strong growth driver for the brand.
Commenting on the growing interest in frozen beverages, Davina Patel, global food and drink analyst at Mintel, the global market intelligence agency which follows food and beverage trends in Asia, said: “Our research shows that consumers in Asia continue to gravitate towards beverages with textural and visual appeal, which has led to a growing interest in frozen products. Moreover, consumers are increasingly exploring the world of tea through flavor and variety, with preference shifting towards botanical teas such as herbs, fruits and spices.”
Icy, refreshing and packed with antioxidants, Starbucks® Teavana® Frozen Iced Teas will be available in the following flavors and will also be available as Iced Shaken:
Starbucks® Teavana® Frozen Teas
Starbucks® Teavana® Frozen Hibiscus Tea with Pomegranate Pearls
This refreshing beverage combines floral notes of hibiscus flowers and rose petals with the tropical flavors of papaya and mango, enhanced with hints of cinnamon and lemongrass. The beverage is topped with glistening, jewel-like pearls of pomegranate juice that burst on the tongue.
Starbucks® Teavana® Frozen Chamomile Tea with Kyoho Grape and Aloe
Soothing chamomile tea is blended with honeyed white grapes and aloe cubes delivering a cool, lightly sweet taste. The beverage is generously topped with skinned and pitted whole Kyoho grapes – a popular variety from Japan known for its distinctive sweetness and generous size.
These two new handcrafted beverages will excite your taste buds because these are prepared icy-smooth and with the finest Teavana® teas and premium ingredients like Kyoho grapes and pomegranate pearls, making for a compelling and delectable treat any time of the day.
Starbucks® Teavana® Frozen Chamomile Tea with Kyoho Grape and Aloe delivers a visual and textural distinction, especially with its honey white grape puree with bits of aloe. Meanwhile, Teavana® Frozen Hibiscus Tea with Pomegranate Pearls is defined by flavors of hibiscus, tropical papaya and mango, and hints of cinnamon and lemongrass and complemented with lightly sweet and tart pomegranate pearls that are made with real pomegranate juice. Aside from being served frozen, these two handcrafted beverages will also be available in iced shaken format.
“The ingredients in each beverage were carefully selected to ensure that they deliver on both the Starbucks® Teavana® modernized tea experience, and appeal to culinary cultures in Asia. Each beverage features popular ingredients such as Kyoho grapes and hibiscus tea.” said Keith Cole, Starbucks Philippines head of marketing.
Both drinks will go perfectly with new sandwiches from Starbucks®. You can have it with the Tuna Melt on Croissant Baguette, a savory treat made with cheesy tuna on croissant baguette and made more scrumptious by topping it off with melted cheese, or with Ham and Cheese on Dutch Crepe, a delicious marriage of different flavors brought by the soft, chewy, and sweet Dutch Crepe filled with ham and cheese. A sweeter alternative is the Mango Float Cake which is made with moist and buttery cake then layered with creamy mango mousse and meringue, then finished with mango buttercream icing. Chocoholics will be delighted with the chewy and seriously chocolaty Triple Chocolate Cookie, which has dark, milk, white, and Belgian chocolate chunks.
Another great accompaniment for these treats are coffee that you’ll surely love. For those searching for coffee with herbal flavors and a distinctive spice, Starbucks® Anniversary Blend is the one you’re looking for. Inspired by the Starbucks® muse, it is a combination of cedary aged Sumatra and the lush full-bodied coffees of Indonesia and Papua New Guinea. Another option is theStarbucks® Single Origin Coffee East Timor Tatamailau which captures flavors that are smooth with herbal notes and cocoa finish. This is because of the way it is grown in Timor where it is cultivated on small plots of land built into the forest landscape, under huge canopy trees. This mimics the effect of growing coffee at much higher altitudes resulting in resilience and complexity of flavor.
For the Starbucks® experience wherever, try the Starbucks VIA® Decaf House Blend, which gives any coffee lover a wonderfully balanced Decaf House Blend without compromising flavor.
For more information about these new products log on to www.starbucks.ph.