Category Archives: What’s New at Starbucks?

It’s Not About the Coffee

By | Hot Off the Press, What's New at Starbucks? | One Comment

We are priveleged to know such a great man and his wife, Lyn.  Up to now they are very very good friends of the family.  

Howard was the one who brought Starbucks to the Philippines 10 years ago. We all know that good leadership determines the success of an organization and Howard was definitely a good leader. 

Congratulations Howard on your book!  


Former Starbucks President’s New Book!



“Howard Behar, the keeper of Starbucks’ soul for many years, has given us a book about how to succeed anywhere-not just in business. His ten principles should be required reading for every government official and college president.”


Former U.S. Senator Bill Bradley


As a longtime senior executive at Starbucks, Howard Behar helped establish the company’s culture, and coached hundreds of leaders at every level around the world. 


Now in his upcoming book, IT’S NOT ABOUT THE COFFEE, Behar reveals the ten principles that guided his amazing leadership. And as the title suggests, not one of them is about coffee.  


As he writes, “At Starbucks the coffee has to be excellent, from the sourcing and growing to the roasting and brewing.  Our finances have to be in order.  But without people, we have nothing.  With people we have something even bigger than coffee.”


Behar argues that if an organization puts people before profits, everything else will take care of itself. If you think of your staff as people (not costs) they will achieve results beyond what is thought possible. And if you think of your customers as people (not revenue) you’ll make a deep connection with them, and they’ll come back over and over. 


Published by Portfolio, an imprint of Penguin Group USA

For more information, please visit

Available for sale at Starbucks and bookstores



Kape Vinta

By | What's New at Starbucks? | No Comments


 Filipino Coffee Delivers Daily Inspiration to Starbucks Customers

Bold. Earthy. Smooth. Similar to a typical Filipino, Kape Vinta celebrates the blend of coffee and culture.

Launched in 1998, Starbucks Kape Vinta has continued to deliver daily inspiration to Filipinos.  A bold combination of Philippine and Indonesian coffees, it is meant to capture the essence of the shared passion for great coffee between Starbucks and the Filipinos.

The blend is smooth and strong while leaving a syrupy feel in the mouth with a lingering hint of spiciness at the end.  And although the beans are grown in Mindanao, they are brought to and roasted in Seattle.

As soon as you sip the warmth of Kape Vinta, one is immediately reminded of the mountains of Mindanao and the earthiness of the Bukidnon soil.  Specifically in Miarayon region, the community of the tribal minorities is located in the southeastern section of Malaybalay in Bukidnon.  There is a lack of roads, electricity and running water.  There is also limited access to public transportation.  Miarayon’s 5,000 families are of ethnic origins and are heavily dependent on their land’s produce.

One of their main livelihood programs is growing coffee.   Part of the initiative of Rustan Coffee Corporation (RCOC), the official licensee of Starbucks Coffee International, is its commitment to sustainable development in coffee origin countries. 

“With Kape Vinta, we are also helping train our local farmers grow quality coffee and meet the standards of quality set by Starbucks International.”

To further highlight the Filipino look, the coffee stamp was designed by the highly acclaimed Mauro “Malang” Santos.  Like its unique characteristics, it showcased the Vinta of the Mindanao region, where the coffee is grown.  Likewise, the boldness of the coffee reflects the colors of the Philippine flag: red, blue and yellow.  Mellow and earthy, Starbucks Kape Vinta is a true showcase of the Filipino artistry, culture and heritage.

“We can do so many things with Kape Vinta and contribute positively to the communities by donating proceeds to benefit our very own Filipino coffee,” says Lopez.  

Kape Vinta is available in 250g flavorlock packs in all Starbucks outlets in the Philippines.

The Rustan Group of Companies signed in 1997 an exclusive licensing agreement to develop a Starbucks retail business in the Philippines through Rustan Coffee Corporation (RCOC).  The first store was opened in December of the same year at 6750 Ayala Avenue, Makati. Since then, 129 Starbucks Coffee stores have opened nationwide.

“Our company has continued to deliver the Starbucks experience through Kape Vinta – inspiring Filipinos one cup at a time.”




By | What's New at Starbucks? | 2 Comments

Heart2Heart’s favorite drink at Starbucks…. It’s sweet and it’s 3734081605.jpgwarming! 



Starbucks celebrates coffee passion 3734081605.jpg through its featured beverage

 At Starbucks, Caramel Macchiato is a unique coffee experience because of how it is prepared. Macchiato is an Italian word which means ‘marked’. Starbucks Caramel Macchiato has a strong espresso charisma 3734081605.jpgwith layers of exciting flavors within the beverage.

How does Starbucks prepare a Caramel Macchiato? Syrup is added to the cup first, followed by lavishing steamed milk and foam. A fresh shot of espresso is then poured on top to ‘mark’ the foam. Finally, the beverage is topped with a cross-hatch of caramel drizzle.

Your penchant for anything sweet3734081605.jpg and buttery is fulfilled in Starbucks delightful Caramel Macchiato which is available hot or iced and may be customized with your choice of milk for a healthy or indulgent variant.  You can also vary the strength of coffee flavor by simply adding more shots of espresso to make it your own personal unique beverage.  Caramel Macchiato is truly a mark of Starbucks’ passionate3734081605.jpg coffee expertise.       

About Starbucks

3734081605.jpgStarbucks Coffee Company provides an uplifting experience that enriches people’s lives one moment, one human being, one extraordinary cup of coffee at a time. 3734081605.jpgTo share in the experience, visit


About Rustan Coffee Corporation

Starbucks in the Philippines is operated by Rustan Coffee Corporation (RCOC), the sole authorized licensee of Starbucks Coffee International.  Starbucks Philippines opened its first retail store on December 4, 1997 at 6750 Ayala Avenue. To date, there are 126 Starbucks stores located across the country.





Time of Your Life

By | Tributes, What's New at Starbucks? | 2 Comments

Whenever I hear and see my cousin, Jaime, sing, I want to cry…… it just happens when he comes out and starts to sing……. it’s because he has such a great singing voice… I am so proud to be his cousin…… the songs he chooses to sing are my type of songs and he changes the lyrics to fit the occassion and the person or whoever he is composing the song for so there is so much more meaning…………..I am your fan Jaims!  I will listen to you anytime! 

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(original lyrics & music by Billie Joe Armstrong – rewritten lyrics by Jaime T. Pineda for the Starbucks pioneer partners 10th anniv dinner celebration) 872128267503_0_bg.jpg 

Ten years gone by so fast, ten years down by the road/Time grabs you by the wrist, directs you where to go/

You’ ve made the best / of these years, so don’t ask why/

It’s not a question, but a lesson learned in time/ 

You started it as pioneers, /and now you’re still alright./

You know you’ve had the time /of your life./

 So take experience and knowledge in your mind/

They’ve helped you grow with pride in good health and good time/

People and memories all changing with style /For what it’s worth / it was worth all the while/ 

You started it as pioneers, and now you’re still alright./

You know you’ve had the time /of your life./ (2x)