INTRODUCING REIGN THE FALL 2009 COLOR COLLECTION FROM SMASHBOX COSMETICS 

THINK: MAKEUP FIT FOR A ROYAL

WHAT IT IS: A decadent color collection inspired by the rule of the English Tudors. Mired in salacious scandal and regal indulgence, the Tudor era epitomizes the lavish extravagance of the noble class. Smashbox Cosmetics recreates the imperial court for the modern day with Reign, their Fall 2009 color collection. The luxe, sexy and indulgently sensorial collection provides glimpse into the opulent lives of the traditional bourgeoisie with a decidedly contemporary twist. Experience the royal treatment with these fall must haves: 

FUSION BLUSH in REGAL (Php 1695)

Scandal. Mystery. Desire. Do you have a reason to blush? Give cheeks a sexy glow for sensual, naturally flushed appearance.

Available Shades: REGAL (matte peachy nude/ shimmering peachy nude)

Application Tips:  Swirl the shimmer and matte shades together, or wear alone.

DOUBLE TAKE LIP COLOR (Php 1150)

Envelope lips in color to lust after. A lip pencil on one end and luxurious creamy color one the other, this doubletake duo is packed with antioxidant vitamins C and E as well as lip-renewing caffeine and moisturizing wheat glycerides.

Available Shades: CURRANT (matte deep berry); AMARETTO (matte peachy pink)

Application Tips: First define and fill in lips with the pencil, then apply the lip color for a gorgeous satin finish. In a pinch, the lip COLOR side can double as a creamy cheek color. Just apply to cheeks, then blend with fingertips.

LIP GLOSS (Php 895)

Decadence reigns this fall. Indulge lips in extravagant color and scandalous shine with luxurious lip gloss.

Available Shades: CROWNED (shimmery peachy pink)

Application Tips: Apply over bare lips or over DOUBLETAKE LIP COLOR in AMARETTO.

LASH DNA MASCARA (Php 1150)

Bejewel lashes in sumptuous shade fit for a royal. The latest shade of LASH DNA MASCARA includes a proprietary complex of proteins and amino acids, the building blocks of DNA, that bind to lashes for genetic-defying length while conditioning and repairing former damage to ensure lashes stay strong. The double-helix brush lengthens and separates every lash, no matter how small, for the ultimate fanned-out effect.

Available Shades: PLUM (shimmering black plum)

Application Tips: Wear alone or over LASH DNA MASCARA in JET BLACK.

EYE SHADOW PALETTE (Php 2200)

Indulge eyes in opulent beauty with this luxe collection of baked eye shadows, Part shimmer, part matte, all sexy, each palette creates a complete eye look.

Available Shades: MAJESTY (matte champagne, shimmering champagne, matte fuchsia, matte black, shimmering black); MONARCH (matte soft gold, shimmering soft gold, matte copper shimmering copper, matte deep brown, shimmering deep brown)

Application Tips: Swirl the shimmer matte shades together to create sultry looks all your own; wear wet or dry. The lightest shimmering shade also doubles as a highlighter: Apply to inner corner of eyes, down bridge of nose and above brows.

JET SET PALETTE (Php 2450)

Adorn eyes with this decadent collection of JETSET shades to sensually define and enhance. The luxe liners create a smudge-proof, budge-proof finish that lasts.

Available Shades: REIGN (matte black, matte dark brown, metallic gold, metallic brown)

Application Tips: Line lash line and inner rim using the included MINI ARCED LINER BRUSH. To make eyes appear brighter, line lower inner rim with the metallic gold shade.  

WHERE TO FIND IT: Select Beauty Bar Stores by August 2009.

note: As with all smashbox products, the Reign Fall 2009 Color Collection was created by the makeup artists, photographers and models working at smashbox studios in Los Angeles. Each product was artistically created based upon the view from behind the camera, for a look that is as flawless as a finished photograph.

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