Monthly Archives: May 2011

 The MCS Marlboro Classics collection for SS 2011 is a 360° journey into the iconic clothing of the American Dream, where all items make the most of modern material research and an exquisitely Italian feel for design. To the traditional values of quality, authenticity and ease, MCS adds a fashion twist that’s also a rediscovery of the brand’s own genetic code: as in the rugged spirit of the West applied to urban jackets, cabans, shirts. It’s a more sophisticated approach to the universe of casuals through new takes on favorite denim washes and treatments, the multiplication of prints for shirts and Ts, a fresh use of lighter weight fabrics.

From country to biker styles, from surf to work wear, all the way to the line’s more urban themes, now the slant is on experimentation, on totally today detailing, material research, colors, washes and fits.

•           The check fabrics defining shirts take on candy nuances, delicate embroideries, different fits to connect with various worlds.

•           Denims come in a wider range of fits, offer a greater and stronger selection of treatments, all while developing the fabric’s organic soul. The green spirit emerges also in the knits, namely in the recycled cottons in natural hues flanking the brighter colors.

•           The traditional John Wayne jacket introduces a re-edition featuring rubberized cotton.

•           Leather, treated as if a fabric identifies bombers and biker jackets having a natural vintage flair thanks to contrast plating and waxing.

•           The army look as well gets a detailing update, there in the jersey linings on safari jackets and blousons, in the tiny floral camouflage prints, in the eco treatments.

•           Dazzling surf colors are diluted by bleach washes for the shirts with floral decors. A new cotton/linen denim creates the latest in lightness for the chinos.

 Urban themes meet the brand’s authentic core: blazers go slouch-chic thanks to destructuring, distressing, and coloring that heighten the edgy used and textured appeal. Stripe patchworks tone down the classic men’s shirt.

The same spirit comes through in the accessories: nabuck desert boots and derby lace-ups in powdery hues, multicolor faux-leather thong sandals, plus metal hook distressed leather boots for the city. Meanwhile, what distinguish the generally extralarge sport bags are the canvas/calf and denim/leather material mixes.

MCS Marlboro Classics so designs a collection that cuts across traditional casual, outdoor and urban categories, mixing and merging elements in perfect synch with the spirit of freedom that has continued to mark the brand for 25 years.

In the Philippines, Marlboro Classics is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Shangri-La Plaza Mall, Robinson’s Place Malate, Glorietta 4, and SM Megamall.

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The brand U is a private label by Rustan’s for the young adult market, offering apparel and accessories that complement the young, urban, and casual lifestyle. Inspired by European fashion aesthetics and design elements, U’s concept gives individuality and personality to the wearer, while not forgoing quality and value for money.  While it is important for the younger generation to be “in style” and to be “effortlessly fashionable”, it is important that the clothes of they wear are durable, appropriate and affordable.

U is all that, and more.

The brand provides its young customers the opportunity for creative expression while still meeting the young generation’s demand for wearability, functionality, and a look that is just right for their age.

This season, U Girls’ collection splashes out color upon color that spells out Y-O-U-N-G: from hot pink twill blazers over ditsy floral dresses, to cerulean blue shirt-dresses over striking orange washed-twill shorts! Hype it all up with large leather bags in explosive reds and oranges, and chic tie-die wedges or fun striped peep-toe pumps. This collection is not only super stylish and chic, it’s perfectly ideal for school atmosphere!

U Boys’ summer collection introduces the fashionably sporty look, perfect for the uber C-O-O-L: Knit hoodies in electric blues and bright greens over fresh white-and-blue striped tees paired with classic dark-washed denims. New jackets in dry-fit cotton fabric over classic striped tees are totally “in”! Complete the look with a textured-twill and leather messenger bag, and you’re ready to go to class!

Whether they’re off to hangout or off to a spontaneous roadtrip for the weekend, U keeps the young effortlessly stylish. Rustan’s believes that keeping a stylish persona increases confidence which in turn will improve performance on campus.

U is available in all Rustan’s Department Stores — Makati, Alabang Town Center, Shangri-la Plaza, Gateway Mall, Ayala Cebu, and Robinsons Place Manila.

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