If you are going to London, make sure to stop by Primark. My friends Suharto and Rina told me about this place. It is really very affordable considering how expensive it is in London. You can find tops for 1 British pound!!! And no it is not made in China, fashion made in Spain and Italy!
Sounds like a TARGET slogan to me but they focus more on fashion.
Primark is a retail group in the value sector and operates a total of 177 stores in Ireland (where it trades under the Penneys brand), Spain and the UK . Primark employs in excess of 25,000 people. In GB, in terms of market share, TNS ranks Primark as GB’s second largest clothing retailer by volumeand Verdict Research now places Primark as the leading retailer in value clothing. Primark was voted ‘Best Value High Street Fashion’ by GMTV and ITV viewers.
Primark Stores Ltd., is a subsidiary of Associated British Foods. Associated British Foods is a diversified international food, ingredients and retail group with global sales of £6.8bn, and 85,000 employees in 43 countries.
In the financial year 2006/7, 32 new stores were opened and five smaller stores were closed to give 4.8 million sq ft of retail selling space. Highlights during the year included the opening of London ‘s Oxford Street store in April. This was extremely successful, selling one million items in its first ten days of trading, and attracting considerable media coverage. The 85,000 sq ft Liverpool store was opened in September and was greeted with a similar level of enthusiasm both by customers and media. The new store openings in 2006/7 also included Primark’s second store in Spain . Since the year end, five additional stores have opened in Spain ; in Bilbao , Jerez , Oviedo and two further stores in Madrid . Primark now has 25 stores trading from over 50,000 sq ft of which eight trade from over 70,000 sq ft.
Plans are currently in place to open eight stores in this financial year including Ealing and Basingstoke in the UK .
Primark is successful because it offers:
• Super-competitive prices (the result of technology, efficient distribution, supply and volume buying)
• Mainstream market product quality • High Street locations • Superior store fit • Clear focus on the target market.
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Information taken from their website: Primark [email_link] |
