GUILTLESS SHOPPING AT DIESEL BLACK FRIDAY
Diesel surely knows how to make an exciting, fun, and new shopping experience for their avid shoppers! This year is no exception as the brand’s newest global promotion kicks off this coming April 17, 2009 – Diesel Black Friday.
A whole weekend of guiltless shopping awaits you, as Diesel issues free illegal banknotes called Diesel Black Money, the official currency of Diesel Black Friday. It can be spent in 23 different countries around the world at all Diesel stores, as well as through the online flagship and in selected points of sale worldwide. In Manila, spend these illegal banknotes in Diesel Greenbelt 3, Rockwell and Shangri-la during the already infamous Diesel Black Friday and all weekend long, from April 17-19, 2009, and go crazy with 30% off on almost all of your favourite Diesel items on display.
Expect the unexpected – Diesel Black Money will be distributed through exciting and surprising guerrilla marketing activities all over the world. Bundles of the illegal currency will be found in unexpected places in cities. Keep your eyes peeled: Diesel Black Money could be at your next shopping stop, your favourite night spots, or just around the corner.
Watch out as more privileges await customers on April 17th in celebration of the official Diesel Black Friday kick-off. Have a blast while you shop with entertaining dance-remixed sounds like “Money Honey”, “Dirty Cash”, “Material Girl,” and many others from the Diesel music vault, as well as free Starbucks coffee from 2pm onwards. Diesel stores will definitely be crowded with fans enjoying the first day of Diesel Black Friday weekend!
Diesel Black Money is available in all Diesel chains, select SSI stores including Beauty Bar, Lush, Fruits & Passion, and Makeroom, and Customer Service Desks of Greenbelt 3, Rockwell, and Shangri-la Plaza Mall Cinema Ticket Center.
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