Kainang Pamilya Mahalaga

Last year,  Heart2Heart featured Famealy Day (Famealy day 2008 September 18, 2008).  

Initially launched in 2007, the campaign has led to a yearly nationwide celebration of Filipino family dining, a tradition that has been taken for granted by many families today due to the busyness and pressures of life. Dubbed National FaMEALy Day, it is commemorated every fourth Monday of September and has become part of DSWD’s yearly “Family Week Celebration.”     

This annual initiative was certified and made official in a Memorandum of Agreement signed by the Department of Social Welfare and Development (DSWD), the National Committee on the Filipino Family (NCFF), and Monde Nissin Corporation.

Kainang Pamilya Mahalaga© recently bagged top honors in this year’s Tambuli Awards, namely Bronze for Best Insights and Strategic Thinking, another Bronze for Best Established Product Campaign, and Silver for Most Effective Family Oriented Brand Campaign.

It only takes commitment from each family member to make mealtimes an opportunity to foster open communication and to better bond with one another. Kainang Pamilya Mahalaga© is a good reminder to Filipino families, particularly the parents, that their presence is valued during mealtimes, because at the end of the day, nothing and no one can ever really take their place at the dinner table.

This year’s National FaMEALy Day will be held on September 28, 2009. Mark your calendars now and pledge to make regular family meals a must!  For more information, visit http://www.kainangpamilyamahalaga.com. 

 

It is time for Family Meals to make a comeback – and there isn’t a better time to underline the importance of eating together than in today’s fast-paced world, characterized by dual income households, experiencing long work hours, long commutes, etc. and overscheduled kids (homework, sports, music, dance, meetings, etc.).

This is the message that Lucky Me! conveyed at the 2009 official launch of its Kainang Pamilya Mahalaga© advocacy, held recently at the Oakwood Premier in Ortigas. Lucky Me! also announced that this year’s National FaMEALy Day celebration is on September 28, encouraging everyone to go home early and have dinner with their families.              

 

Seen attending the launch were some of the country’s biggest celebrities, representatives from government such as the National Committee on the Filipino Family and Department of Social Welfare and Development (DSWD), members of the press, and many other supporters of the cause.

 

The celebrities excitedly regaled the audience with funny anecdotes about their personal family mealtime experiences, while Dra. Carandang provided her expert opinion on the issues presently encountered by the Filipino family. Everyone enjoyed getting to know the celebrities on a more personal level, with stories that described what mealtimes were like in the Cuneta-Pangilinan household, as well as how the bond between the Manzano men was formed and how eating together played a large part in it.

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While the celebrities had different experiences with family mealtimes, all of them shared the common view that making time for the family is highly important for both parents and children. This was further supported by Dra. Carandang, who believes that strong values are often imparted at the dinner table, and that this is especially crucial for children who are still in the process of developing an identity.

 

Rizza Cajucom-Uy, Lucky Me!’s Brand Development Director, also shared the idea and history behind Kainang Pamilya Mahalaga©, which serves as the brand’s advocacy. Through the years, Lucky Me! has established a reputation for being a partner in the holistic nurturance of families throughout the country. And the brand seeks to be of greater service to consumers by launching an advocacy that aims for the betterment of the Filipino community through strengthening its most basic unit – the family.

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Thanks to my friend, Shellane Dy, for always making Heart2Heart part of their campaign.  I told her that Heart2Heart will always support family initatives like Kainang Pamilya

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