CHOO 24/7 is the ‘perfect shoe wardrobe’ with updated versions of Tamara Mellon’s favourite styles in a variety of colours, materials and heel heights.
Taking the Jimmy Choo woman from day to evening, 7 days a week; this is the definitive assortment of iconic Jimmy Choo shapes, refreshed with a new and modern twist to collect over the seasons, providing stylish dressing for all occasions.
The ‘Icons’, the ‘Perfect Platforms’, the ‘Perfect Pointy-toe Pump’, the ‘Perfect Round-toe Pump’, the ‘Perfect Flat’, the ‘Perfect Wedge’ and the ‘Perfect Evening’ all define a statement look.
Explore the debut palette of colours and materials: for everyday chic choose from the softest kid leather,
classic patent
and extotic elaphe snake
Make a head-turning statement with leopard print patent and for a shimmering evening look,opt for champagne glitter,
metallic elaphe snake or mirror shine leather
For Spring Summer 2010, Jimmy Choo underlines its DNA with a focus on elegance, glamour and purity. Design energies have been channelled into the perfection of line and form, intricate detailing and handcrafted finishes, revealing a collection of dynamic and rarefied pieces.
“The attitude for Spring Summer traces the foundations of the brand with a reinvigorated insistence on line and sculpture, intricate materials and strong bursts of light and colour.” Tamara Mellon, Founder & President, Jimmy Choo.
Exoticism is always a strong vein in the Jimmy Choo world and Spring Summer sees a wealth of exotic print, combined with rivets, chains and contrasting coloured hides.
Folk-like energy is captured in TATUM. A super soft shoulder bag in a patchwork of suede and elaphe with long swinging fringe and chain handle. 
Its partner is QUITO, a webbed cage sandal with a 120mm sculpted heel adds a flash of exotic colour.
BREE a buckled strap tote appears in perfectly white perforated nappa
and pairs with ZENA, a 130mm platform sandal in natural snake print leather with an illusionist half wood, half Perspex heel that creates a superbly elegant line.
The iconic BLYTHE, a corseted double zipped handbag with buckle and stud straps is reinvented in metallic perforated leather, a take on the classic
Packing a punch is FABIEN, a soft oblong shape handbag which moulds to the body yet packs a punch with its metallic whip stitched trim.
For a take on the exotic safari, strap up with ZOOM, a 110mm sculpted heel in multi colour material mix
The dynamic star has become a symbol for Jimmy Choo and scattered over the ZULU perforated nappa clutch,
For evening; CANDY clutches pop in the mirror Perspex design,
with NEVIS for crystal-cut shine against a midnight backdrop of metallic black suede.
Summer dreaming begins here.
CHOO 24/7 launches alongside the Spring/Summer 2010 collection and will be in store from February 2010.
In the Philippines, Jimmy Choo is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 4, Ayala Center, Makati City.
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