Furla, the internationally renowned accessories brand, has chosen Sissi to be the face of the new Spring Summer 2010 advertising campaign. Sissi, an Italian artist and winner of the 2002 Furla Art Award, will be featured along with the new accessory collection of the season.
To Sissi, the body is the real testimony of the soul of her artwork. The materials in which she creates are an extension of her being in the space that surrounds her. Her original style, energy, and sense of aesthetic work in synergy with the distinct characteristics of Furla.
Classic and elegant, the new Spring Summer collection is contemporary yet timeless. The accessory is used as a simple and direct form of expression; a small performance of those who wish to reinvent themselves every day without leaving anything to chance.
The campaign was shot by the talented photographer Francesco Carrozzini, whose images perfectly interpret Sissi’s strong personality and the brand’s values in a unique and artistic way. The print campaign is developed in four images across single and double pages and it will be launched worldwide mid-January 2010.
In the Philippines, Furla is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5, Rustan’s Makati, and Shangri-La Plaza Mall.
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