Monthly Archives: March 2010

Chowking is suddenly one of my favorite fast food places nowadays!  I recently tried their new Orange chicken and love it.  It reminds me of one of my favorite dishes, General Tso’s chicken which I have for around US$ 12.00 in New York  and at Chowking I can have it for P 69.00 🙂 Just make sure it is crispy!!! YUMMY!

and even if I did not get to dance the chicken dance I made sure I had a photo with Echo!!! 🙂

In the middle of a long day at work or after a tiring 9 to 5, perhaps nothing can sound more enticing than treating yourself out to a nice, special meal instead of eating your regular, home-cooked fare. But don’t you just wish there was something different and exciting in restaurant menus to shake things up? Well, wait no longer – because at Chowking, there’s something oh so new and oh so delicious to wake up and titillate those tired taste buds!

From the country’s number one and pioneering quick-service Chinese restaurant chain comes the your favorite juicy and crispy chicken now with an orange twist! It’s Chowking’s new OH!some OH!range Chicken: chunks of juicy, premium meat that’s crisp on the outside and tender on the inside; richly flavored by a masterful blend of Chinese seasonings and generously topped with a tangy, amber-colored glaze and real mandarin orange bits.

Whether for lunch or dinnertime, you can finally forgo your usual fried chicken without sacrificing the familiar feel and quality that loyal Chowking customers know and love. And like the rest of the appetizing and affordable dishes being offered by the chain, the recipe for Chowking Orange Chicken is tailor-made to please the specific demands of the Filipino palate and comes specially prepared in the kitchen of expert, Gold-certified chefs; ladled hot and fresh upon order onto your waiting plate.

So delightful is this orange twist that it shares the limelight in Chowking’s new campaign with none other than celebrity endorser Jericho Rosales and his OH!some OH!range dance moves!

With his contagious dance move mapapasayaw ka when you get your hands on the oh! so juicy, oh! so sweet and spicy, and oh! so orange-y savory morsels.

Indeed, part of the appeal of this new offering is that it requires no special occasion for it to be enjoyed. However, there is actually a real cause for celebration as Chowking marks its 25^th outstanding year in the foodservice industry!

From a single store in 1985 to over 400 branches around the Philippines, United States, United Arab Emirates, Indonesia, and Middle East, Filipinos today are never far from a rewarding dining experience at a reasonable price.

CHOWKING MILESTONES

1985 – Chowking Food Corporation is born. Its first store is strategically located at the Makati Commercial Center.

1989 – The first franchise store, also the first provincial store, opens in Meycauayan, Bulacan. The first Chowking TV Commercial airs.

1991 – Chowking launches its Food Delivery Service. Annual system-wide sales hit P118.1 Million

1992 – CFC enters the Visayas with the opening of the Bacolod Era Mall store, and Mindanao with the opening of the Limketkai outlet in Cagayan de Oro.

1993 – Annual system-wide sales reach P342.8 Million.

1994 – Annual system-wide sales hit P522 Million

1995 – Sales hit P951.2 Million.

1996 – Chowking opens 100^th store. Sales increase to P1.31 Billion.

1997 – CFC steps into international market with the opening of a store in San Diego, California, USA. System-wide sales hit P1.85 Billion

1998 – Chowking tests the Middle East market with the opening of a store in Warba Centre, United Arad Emirates.

2000 – Chowking is formally acquired by Jollibee Foods Corporation, the market leader in the Philippine fast food industry.

2000 – Chowking unveils its new retail identity with the opening of its SM Manila store.

2000 – System-wide sales reach P2.45 Billion

2001 – Chowking was named “Most Outstanding Filipino Franchise” by the Philippine Franchise Association.

2002 – Chowking bagged the coveted Hall of Fame award as the Most Outstanding Filipino Food Franchise given by the Philippine Franchise Association

2003 – Chowking opens in Al Ghurair Center in Deira, Dubai, United Arab Erimates.

2004 – Chowking wins Global Identity Competition besting 15,000 other entries from 30 countries. System-wide sales reach P850 Million and record breaking annual sales of P7.2 Billion with a local store network of 303 at yearend.

2005 – Salo-Salo affordables was launched, meals good for sharing. They posted double-digit record growth of P729 Million in March and opened its first store in Artha Gading Mall in Jakarta, Indonesia.

2006 – Chowking launched the One Number Delivery Service – from 702-8888 to 9-8888

2007 – Chowking won the Catholic Mass Media Award as best brand ad for their Christmas commercial entitled “NOEL”

2008 – Completed P270M modernization program called “Project DMSSM” (pronounced as dimsum) for “Designed, Modernized and Streamlined Supply Chain and Manufacturing”, the two-year modernization program that started in 2006 involves the expansion and renovation of Chowking’s noodle building, and increased automation and the improved integration of food manufacturing processes in its two commissaries located in Muntinlupa City.

2010 – Chowking celebrates 25 years in the business and opens its 400^th store in Baguio. They kick-off this year with a new endorser Jericho Rosales and a new dish offering the OH!some OH!range Chicken meal with an more energetic image positioning to take it to the next level.

There are things that Chowking will always deliver, though: a wide variety of items, value for money, and of course, food good enough to get you up on your feet and dance. Now, isn’t that OH!some?

Chowking is so accessible to have it all day, every day, whatever the budget; starting at P69 for the Rice Chow Meal with a generous portion of Orange Chicken and rice;

P99 for the Lauriat which includes crispy noodles, Chicharap and Buchi;

and P125 for the Salo-Salo Set ideal for sharing (although one may not be enough…).

You can also enjoy Chowking’s OH!some surprises at home by dialing 9-8888 for delivery!

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