Monthly Archives: March 2010

 ModelCo, the company who pioneered Airbrush Technology and sparked an entirely new beauty category with the award winning TAN AIRBRUSH IN A CAN, once again reinvents the way you tan.

Introducing the revolutionary SUNSPONGE CUSTOM SELF-TAN, the first ever ergonomically designed self-tan applicator with a high-performance formula delivering your own customized tan.

SUNSPONGE is the only way to soak up the sun this Summer– using the latest in tanning technology, the formula adjusts to each individual’s skin tone, activating a deep, natural-looking tan that will last for days. The tinted, lightweight formula delivers an instant, sheer bronze glow, for a streak-free application, while the self-tanner develops & intensifies, leaving you with your richest, longest-lasting tan yet.

Enriched with Fructiplex™, to nourish, soothe & protect your skin with the moisturising benefits of Wild Rose Hip, Apricot & Palm Tree Extract, helping your tan last even longer. The fast-drying and non-greasy formula is also hinted with an exotic Cocoa Butter fragrance, leaving no tell-tale scent of fake tanning.

SUNSPONGE’s unique ergonomic design ensures a controlled application for those hard-to-reach areas, whilst the sponge buffs and evens your tan to perfection for a truly professional result.

So, whether you dare to bare a bronzed back in a slinky little Cavalli number, wish to make an entrance with your killer pins, or are out to seduce with a sun-kissed décolletage – desirable, enviable, sexy skin is all yours with SUNSPONGE …your Secret Weapon for Summer.

Fructiplex™ Active Ingredients:

The advanced SUNSPONGE formula contains Fructiplex™ – a cocktail of delicious ingredients which helps to combat the drying effects of the DHA tanning agent, including:

WILD ROSE HIP (Rosa canina)

Rose Hip has an extremely high Vitamin C content as well as many other vitamins including Vitamins A, B and E.  In fact, Rose Hip contains approximately 20 times more Vitamin C than citrus fruits. These vitamins, in particular Vitamin C have an anti-oxidising effect on the skin, preventing free radical damage and also acting as an anti-inflammatory.

APRICOT EXTRACT (Prunus armeniaca)

Fragrant and refreshing, the apricot is one of the fruits with the highest contents of pro-Vitamin A (or carotene) and potassium.  Vitamin A works to help improves skin texture and smoothness and is believed to be essential for the generation and function of skin cells.

PALM TREE EXTRACT (Serenoa serrulata / Saw palmetto)

Palm Tree Extract was traditionally used in South America and the Mediterranean to treat weakness after illness. The fruit if of this particular type of palm tree is enriched with fatty acids and phytosterols and is known for its soothing and anti-inflammatory properties.

SUNSPONGE DIRECTIONS:

STEP 1 For best results, cleanse and exfoliate your skin with Modelco TAN REMOVER EXFOLIATING SCRUB prior to use for a smooth, even application.  Do not moisturize before applying SUNSPONGE. Apply within 1 hour of showering to clean skin. Tanning should always be done infront of a mirror to ensure an even application.

STEP 2 You must shake well before each use and then remove travel cap.  To get started your need to “activate” the SUNSPONGE.  To do this, turn bottle upside down and press the lower part of the sponge quickly against the skin 2-3 times.  This will release the bronze coloured liquid into lower part of the sponge so your application can start.  A quick press is all you need as a little goes a long way.   NOTE:  if you put too much pressure on the sponge or hold it down for too long the tanning solution will continue to flow.

STEP 3 Use long even strokes with the upper part of the sponge to blend. Use the inbuilt bronzer as a guide to ensure a streak-free application. As you work the self-tan solution into your skin, the sponge will begin to dry, therefore doubling as a buffing cloth. To avoid an uneven tan, apply to one area at a time.

STEP 4 Once liquid is perfectly blended into one area of the body, move onto the next area, gently pressing the lower part of the sponge once to release more liquid and repeating the above process. Formula can be layered to reach desired intensity. Remember, practice makes perfect!

STEP 5 Use sparingly on knees, ankles and elbows, only lightly feathering when the sponge applicator is near dry. For optimum even results it is best to get someone else to get SUNSPONGE on your back. If this is not possible, then apply to your back in front of a mirror. When tanning your back you will need to activate on your leg or arm first to release a small amount of liquid into the sponge before you start.  

STEP 6 It is recommended to allow sponge to dry before replacing cap. Wait at least 10 minutes before dressing and at least 6 hours before washing. For best results, allow SUNSPONGE to develop for 8 hours.

NOTE:  If travelling with this product please ensure it is packed carefully and should be kept in a zip-lock bag.  One shade suits all skin tones, with at least 3-4 body applications per product. SUNSPONGE is disposable and not refillable, making it super-hygienic and incredible value for money.

SUNSPONGE CUSTOM SELF-TAN

SRP Php 2,395,

 on sale April 2010 at BEAUTY BAR

TAN TRIO SELF TANNING ESSENTIALS is your self-tanner’s NBF! A beautifully packaged trio of

jet-set sized, self-tan companions which are the key to the longest-lasting, most even & natural looking faux-glow ever.

 1. TAN PREP BODY POLISH (100ml) exfoliates and prepares skin for a longer lasting, even tan – the micro salt particles exfoliate away dead skin cells, dissolving self-tan residue from prior applications and neutralizing the skin’s pH level for the ultimate tan application. TAN PREP is scented with the refreshing scent of Mandarin, Peony and Fig, and contains no excess oils or moisturisers as this can impact upon your tan application

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2. TAN EXTENDER SELF-TAN ENHANCER (100ml) extends & intensifies the life of your tan, whilst at the same time toning & moisturizing your skin! Enriched with Caffeine, Green Tea & Horse Chestnut Extract, and with the refreshing scent of Summer fruits. 

3. TAN REMOVER EXFOLIATING SCRUB (100ml) this self-tan savior is a unique exfoliating scrub which instantly removes unwanted self-tan from your hands & body. Containing the nourishing extracts of Vitamin E to moisturise your hands & body, leaving your skin feeling silky smooth and hydrated, with the refreshing scent of Pink Grapefruit.

TAN TRIO SELF TANNING ESSENTIALS is all you need for the most tantalising tan this Summer and is the perfect partner to any product in the ModelCo Tanning Range. So whether it’s flaunting bronzed pins in your Preen mini for a girls night out, or slipping into your white JETS one-piece for poolside perfection…you’ll be set to impress.

TAN PREP, TAN EXTENDER & TAN REMOVER all also available in full-size.

TAN TRIO

SRP: Php 1,750.00

modelco . . . the beauty of knowing

 Its time to change the way you think about beauty

ModelCo is a cult beauty brand based in Sydney, Australia and is the creation of former model agent Shelley Barrett ModelCo creates premium beauty products for high demand consumers that are quick-fix, multi-purpose and unique. The formulations, applications & packaging are revolutionary and of a premium quality. Each product cleverly combines cutting-edge creativity and technical innovation.ModelCo launched onto the market with the phenomenally successful LASH WAND Heated Eyelash Curler in May 2002 with supermodel Elle Macpherson.  ModelCo’s cult range of products, including over 80 unique wonder products, have made the company a trailblazer in beauty worldwide by being the first-to-market with a range of unique products never seen before.  The staggering success of ModelCo’s first two creations, LASH WAND Heated Eyelash Curler and TAN Airbrush in a Can experienced phenomenal world-wide recognition and sales, are innovations that have transcended convention & changed women’s lives forever.Within just three short years of launching and a 350% turnover growth, ModelCo, has enjoyed spectacular global success with the brand now sold in over 500 department stores and niche beauty apothecaries, including Colette and Le Printemps in Paris; Villa-Moda in Dubai; and beauty mecca Space.NK in the UK.  In the US ModelCo is stocked at Sephora and is the first Australian beauty brand to launch into BLISS Spas and Victoria’s Secret. In May 2006 ModelCo launched into Henri Bendel, the ultimate New York boutique department store.In Australia, ModelCo has been in an exclusive distribution partnership with in David Jones, the country’s leading prestige department store.

So how did ModelCo start?  Director, Shelley Barrett, had been running a successful modelling agency for 10 years and over the course of time she would hear countless stories, ideas and dreams from her models and stylists about products they wished were on the market but weren’t available.  Shelley listened, saw the potential for a thriving business and went straight into production formulating innovative products that larger multi-nationals weren’t providing.ModelCo then developed their signature ‘pink’ identity, high-voltage glamour packaging and with brand essence of WOW has gone on to create innovative beauty products inspired by models, celebrity and the every day women’s need for unique, dual-purpose cosmetics.Today ModelCo has become a cult beauty brand that resonates with a modern woman, providing chic and sophisticated must-have beauty products. ModelCo’s edge transcends what’s new into what’s next, with products that deliver what they promise.

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