For the summer season, striking and bright colored outfits are the usual trend. But for those who want to stand out with sophistication, Massimo Dutti’s Spring Summer 2010 collection will help you achieve this. The cornerstone of Massimo Dutti’s collection is the urban, elegant, refined and up-to-date men and women who are proud of his or her identity without being a slave to fashion trends.
This season’s collection unfolds countless varieties of looks and designs that elicit a subtle yet distinctive look with the perfect mix of shades and fabrics. Aside from the neutrals black and white, a little use of earth tones such red, dusty pink, taupe, asphalt and orange are combined with more cold colors like sea green, shades of purple, and rich gray to give the right amount of coolness and at the same time maintain a little heat for the summer season. Fabrics on the other hand are a mix of linen, cotton, nylon, and silk which are light materials perfect for the hot season.
Massimo Dutti provides a selection of clothes and accessories to equip you with a balance of comfort and elegance. For the urban chic, there is poetic warmth of color with touches of cooler shades where the elegant look, and at times casual, take on volume and much detail. The palette of colors range from dusty pink, plum, brown, emerald green, shades of blue, to the staple colors black and white. Layering is a dominant trend this season – who said summer is only about dressing less? Light fabrics such as linen and cotton in various structures are the predominant materials that give comfort and breeze from the summer heat. Blouses and dresses come in plain colors, stripes, embroidered fabrics and floral prints with intricately detailed finishes. On top of this, light coats and jackets are perfect for your day at work. Knitted vests and hats are available too for a more casual look.
All these can be paired with choices of shorts, trousers, or jeans for work or any ordinary day. For the finishing touches to get you ready to strut the streets under the summer heat are accessories. Bags and purses, clutches, and totes are a variety of suede or leather with luster or intricate designs depending on use and occasion. Scarves also come in a variety of colors in plain, plaid, or paisley prints to complement your look. There are also belts that come in plain leather or with metal studs. For footwear are choices of Chelsea, ankle, and high cut boots in leather or suede, sandals, slip-ons, loafers, pumps and peep toe heels, or casual sneakers – whichever fits your mood or get-up. Lastly, accessories of course! Bracelets, necklaces, and watches come in simple designs for a clean fashionable look.
For men, vintage feel is imbibed as garments are distressed for a classic look tweaked with a touch of modernity. Bold colors such as sea green, blue, vibrant orange, red and deep purples coexist with earth tones and shades of asphalt.
Shirts come in plain colors, stripes, and plaids or checks. Over these shirts, cotton cardigans and nylon jackets are teamed with cargo shorts, trousers, and jeans with much focus given to intricate embroidery and various dyes throughout the collection. Scarves for men are also available in plain, checkered and paisley print to refurbish an outfit. To match are footwear such as loafers in suede and leather, boats shoes, and casual sneakers. For accessories, bags perfect for work or traveling are roomy and stylish satchels and duffel bags. Cufflinks to give that distinct look for shirts to work have intricate designs that can easily be paired with any color are also available. Wallets, bracelets and belts that are essential for men come in leather or suede for a classy look.
With a myriad of selections for apparel, footwear, and accessories from Massimo Dutti’s collection this season, you are sure to never run out of ways to dress up and to stand out looking refined, sophisticated – and of course summer ready!
Summer 2010 Massimo Dutti Interpretations
By Jojie Loren
By Joey Samson
By Hindy Tantoco
In the Philippines, Massimo Dutti is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5 and Power Plant Mall.
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