Diptyque and (RED)™ have come together to help eliminate AIDS in Africa. Originated and supported by Global Fund Ambassador Carla Bruni-Sarkozy, this is one of the biggest campaigns of its kind. Diptyque created a special edition candle called Diptyque (RED)™ and a purchase of this candle will help provide medicine for those living with HIV in Africa.
Made from Rooibos – red bush tee and fair trade vanilla, the candle comes beautifully packaged in African wax print design.
As this worldwide mission reaches the Philippines, Rustan’s, the exclusive distributor of Diptyque in cooperation with The French Embassy and Ayala Museum and thanks to the generous support of The Peninsula Manila Hotel and Wine Story will officially launch the (diptyque)RED™ Special Edition candle in an invitational event at the Ayala Museum with an exclusive performance by Eolipile French Contemporary Dance Cie.
With this partnership alongside (RED)™, Diptyque ventures down the same path creating an exceptional limited edition candle. Upon purchase of the (diptyque)RED™ Special Edition candle, not only will those living with HIV get medicine, but they will also get the chance to stay alive. And in doing so, this candle’s light, the symbol of hope, becomes a force and a call to share in this mission. With each limited edition (diptyque)RED™ sold, Diptyque will contribute 10% of its cost to help TheGlobaFund provide life-saving medication to those living with HIV in Africa.
Red, like the African soil, (diptyque)RED™ Special Edition candle combines all the elements of an evocative union. The candle’s soothing, spicy scents are derived from certified fair trade vanilla and is made up of Rooibos Vanilla that connote a distinct character with its bewitching, roasted and amber notes. Then comes its herbal and tobacco accords as well as the sweetness of its light, powdery notes. Diptyque then blends these already enchanting scents with Indian and Madagascar vanilla for a spicier aura.
In its efforts to mobilize support for the recently launched BORN HIV FREE, The Global Fund has created this campaign with a single goal where no child is born with HIV by 2015.
Each time you buy a (RED)™ product or service, the partner company is able to give up fifty-percent of its profit to buy and distribute antiretroviral medicine to our brothers and sisters dying of AIDS in Africa. The (RED)™approach is uniquely inspired and daringly different. “Buy (RED)™, save lives” is an optimistic declaration that transforms an altruistic action into a beautiful story, giving everyone the power to fulfill their shopping desires while helping people.
Apart from Diptyque, the world’s most sought after brands have also become (RED)™ partners. Brands such as Apple, Gap, Converse, Dell, Starbucks and Nike among others have recognized that (RED)™ is a business model that is right for their companies, their consumers, and the world.
Diptyque (RED)™ is exclusively available at Rustan’s Makati Grandmall, Alabang Town Center, Shangri-la Plaza
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