The Vara buckle with grosgrain bow is one of the most iconic symbols of Salvatore Ferragamo.
The original Vara model dates back to 1978, when it was created by Fiamma, Salvatore and Wanda Ferragamo’s eldest daughter.
“When it came out,” said Fiamma in an interview, “the boutique line didn’t have a model that was both sporty and elegant. The designers set to work on a shape that had been tried and tested for some seasons and was well known to be comfortable, with a low heel and round toe.
The prototype was given a small oval decoration and a bow improvised out of a strip of gros grain from the atelier.
It seemed a good idea and we decided to pass the shoe on to a modeller, asking him to make a bow in the same leather as the uppers. In actual fact, the message was misunderstood and the bow stayed in grosgrain”.
Since then, production on the Vara has never stopped, and more than a million pairs have been sold, making it the most successful shoe in its category.
The Vara’s success lies in its elegantly minimalist design – a closed, round-toe shoe with a low heel, gros-grain bow, and gold plaque bearing the Ferragamo logo.
Its sophisticated style has left a mark on Ferragamo clothing and all of its accessories, from buttons and belts to jewellery and bags. Over the years, it has been made in every possible colour, fabric and skin, without losing any of its charm. It has inspired countless imitations.
The most recent version, the Varina, puts a modern spin on this Ferragamo icon.
Updating the Vara’s soft lines into a ballerina style, the Varina has kept the gold plaque and fabric bow, along with a grosgrain ribbon stitched along the trim.
In 2010, Salvatore Ferragamo introduces new sensual models with a glamorous look.
The iconic Vara pump takes on a new sensual look with a slender-heeled platform, creating a new classic.
For handbags, the Vara stays as an iconic detail that immediately declares brand identity. The Vara bow becomes a drape of exclusive leather (anchored by a logo plate) to signature this highly iconic new collection. The materials of the Vara bags are available in metallic calfskin and nappa calf and in simple black and muted colors such as beige, cream, and brown. The collection for Spring Summer 2010 is sophisticated and alluring reflecting a new code of luxury through the Vara.
In the Philippines, Salvatore Ferragamo is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Power Plant Mall, Greenbelt 4, Rustan’s Tower, Rustan’s Makati, Alabang Town Centre and Rustan’s Ayala Cebu.
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