Monthly Archives: June 2010

The Vara buckle with grosgrain bow is one of the most iconic symbols of Salvatore Ferragamo.

The original Vara model dates back to 1978, when it was created by Fiamma, Salvatore and Wanda Ferragamo’s eldest daughter.

“When it came out,” said Fiamma in an interview, “the boutique line didn’t have a model that was both sporty and elegant. The designers set to work on a shape that had been tried and tested for some seasons and was well known to be comfortable, with a low heel and round toe.

The prototype was given a small oval decoration and a bow improvised out of a strip of gros grain from the atelier.

It seemed a good idea and we decided to pass the shoe on to a modeller, asking him to make a bow in the same leather as the uppers. In actual fact, the message was misunderstood and the bow stayed in grosgrain”.

Since then, production on the Vara has never stopped, and more than a million pairs have been sold, making it the most successful shoe in its category.

The Vara’s success lies in its elegantly minimalist design – a closed, round-toe shoe with a low heel, gros-grain bow, and gold plaque bearing the Ferragamo logo.

Its sophisticated style has left a mark on Ferragamo clothing and all of its accessories, from buttons and belts to jewellery and bags. Over the years, it has been made in every possible colour, fabric and skin, without losing any of its charm. It has inspired countless imitations.

The most recent version, the Varina, puts a modern spin on this Ferragamo icon.

Updating the Vara’s soft lines into a ballerina style, the Varina has kept the gold plaque and fabric bow, along with a grosgrain ribbon stitched along the trim.

In 2010, Salvatore Ferragamo introduces new sensual models with a glamorous look.

The iconic Vara pump takes on a new sensual look with a slender-heeled platform, creating a new classic.

For handbags, the Vara stays as an iconic detail that immediately declares brand identity. The Vara bow becomes a drape of exclusive leather (anchored by a logo plate) to signature this highly iconic new collection. The materials of the Vara bags are available in metallic calfskin and nappa calf and in simple black and muted colors such as beige, cream, and brown. The collection for Spring Summer 2010 is sophisticated and alluring reflecting a new code of luxury through the Vara. 

In the Philippines, Salvatore Ferragamo is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Power Plant Mall, Greenbelt 4, Rustan’s Tower, Rustan’s Makati, Alabang Town Centre and Rustan’s Ayala Cebu. 

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 BOSS Green  

BOSS Green stands for trendy sportswear and fashionably functional golf apparel. The menswear line offers a modern look for golf enthusiasts and those who enjoy a relaxed lifestyle off the course. The focus is on innovative design, with intelligent features providing the added value. In the “Pro Line” – the segment devoted exclusively to technical golfwear – a broad range of performance materials comes into play. This capsule line is also worn by all of the professional golfers outfitted by BOSS Green, including the Swede Henrik Stenson.

The BOSS Green Spring/Summer collection for 2010 was inspired by the jet set of the early 1960s, an era shaped by style icons such as Frank Sinatra and Dean Martin. A panama hat that works both on and off the greens recalls the celebrated “Rat Pack.” 

The dolce vita of the Riviera in the ‘sixties is mirrored in evocative colors to introduce a refreshing, bright mood. Navy blue and turquoise co-star with an intense yellow and red. This story is supported by pastels, including a delicate pink that is paired with gray and white.

Classic patterns including checks, stripes and argyles are reinterpreted and tailored to fit the typical BOSS Green look. For example, a strong block check runs through the collection’s various color groups.

This season is also premiering a denim line featuring three different washings and an ultra-light version for the heat of high summer. The range of cuts underscores the laidback, casual BOSS Green style.

Sporty cropped jackets and blousons in summery fabrics are combined with tees sporting cool graphics. The highlight in the performance apparel: fully taped seams that keep golf jackets water- and windproof.

The signature mix of lifestyle ease and golfing passion that defines the BOSS Green look extends through to the shoes and accessories. Specialist golf shoes and bags are complemented by stylish sneakers, boat shoes and weekender bags that round out the leisure look.

BOSS Black Menswear Spring Summer 2010

L.A. STORY

Intriguingly different details and clean cuts form the focus of the BOSS Black Men’s Collection for summer 2010. Inspired by the Los Angeles lifestyle, the collection tells an “L.A. Story” that comfortably fuses urban chic with the relaxed vibe of the West Coast. BOSS Black Menswear presents a cosmopolitan face featuring light yet masculine outfits.

In line with L.A.’s contemporary architecture, slender silhouettes dominate. The emphasis is on a combination of elegantly formal styles and informal casual wear pieces. The classic jacket is worn with laid-back chinos, creating a surprisingly fresh and modern look.

The centerpiece of the BOSS Black collection is once again the suit, with shape and style lending it a distinctive fashion statement. Close-cut double-breasted blazers show narrow lapels and pair with slim trousers. The key look is a lightweight cotton/linen model in summery, sandy beige. Topped with a casual scarf, this suit is ideal for a midsummer night’s party in Hollywood Hills. In the outerwear, double-breasted jackets and cottony-soft parkas round out the look of easygoing elegance.

The materials are lightweight and luxurious. Airy linen and cotton blends define the suits and contrast with blousons in ultra-fine lambskin leather. The season’s palette is muted: sand and brown tones, shades of gray, and an array of blues play the starring role. Clean white and light blue add fresh summer accents.

A wide range of accessories completes the BOSS Black look for Spring/Summer 2010. Lace-ups and a companion workbag in sumptuous calf leather both come in navy blue – a perfect fit for the collection’s summer styles. 

In the Philippines, BOSS Black is exclusively distributed by Stores Specialists, Inc. (SSI) and the boutiques are located at Greenbelt 4 and Shangri-La Plaza Mall.

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