The precious element of water forms the symbolic theme of Swarovski’s Spring/Summer 2010 jewelry and accessories collection.
“Water is the new expression of luxury in a world where increasing efforts are being made to protect the environment,” explains Nathalie Colin, Creative Director at Swarovski. “I wanted to explore this theme with this important seasonal collection, the second part of the “Beyond Nature” trilogy. This collection, which is extremely rich in forms and colours, pays homage to biodiversity and marine life. Crystals take on subtle tones and appear with new materials that evoke the effect of the changing reflections of the water’s surface. The pieces meander across the skin and appear to leave droplets of crystal and gleams of summer sun. An immense source of design inspiration, water also nurtures all of our desires in terms of wellbeing, exoticism, youth and joie de vivre.”
The Swarovski woman expresses herself this season via three aquatic variations. With a faint silhouette seen through the small window of a spa, she embodies the pursuit of wellbeing and the purification of the body with water via the “Beauty Drops” theme. With chic allure she appears on the bridge of a boat before a nautical landscape, revealing her true emotions and her insatiable desire to escape through the “Marina Blue” line.
The final chapter in this collection, “Sea, Light and Fun”, highlights the effervescent side of water, with its nautical theme providing light-hearted inspiration.
Beauty Drops
Playing a purifying role, water exhibits its sensory and limpid dimension in this line of ultra fluid jewellery pieces. “Levity” sees Swarovski return to its roots, demonstrating its expertise in delicate handcrafted beading. The theme plays with the moving and ever changing shape of the jellyfish. With a multitude of opalescent and coral-coloured crystals connected in various places to a long chain, the pieces offer a unique wave-like movement. Both mysterious and sensual, the “Beauty Drops” woman is transformed into an insatiable, contemporary siren.
Sea, Light and Fun
Without a care in the world, this summertime heroine happily dives into a fantastic sea filled with playful, joyous creatures, while focusing on accumulation. Extremely eye-catching with its small, mobile tail, rounded form and asymmetric fins, the “Lychee” fish pendant entertains with its large eyes in clear crystal and appears on a gold-plated chain. Available in both large and small sizes, this mischievous little fish is also the star on a matching ring and bracelet.
By combining poetry, sophistication, nature and humour, the “Out of the Blue” collection pays homage to water by exploring the wealth of this vital element, the qualities of which are incredibly close to Swarovski crystal. The multiple facets are representative of rays of sunlight reflecting on the surface of the water, and the ambivalence between solidity and liquidity is emphasized in this Spring/Summer 2010 jewelry and accessories collection.
Brief History:
In 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in
Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewellery and more recently lighting, architecture and interiors. Today, the Swarovski group, still family-owned and run by 4th and 5th generation family members, has a global reach with some 24,800 employees, a presence in over 120 countries and a turnover in 2009 of 2.25 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewellery industry with precision-cut genuine and created gemstones. Showing the creativity that lies at the heart of the company, Swarovski’s own brand lines of accessories, jewellery and home décor items are sold through more than 1,800 retail outlets worldwide. The Swarovski Crystal Society has close to 350,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski’s universe of innovation and inspiration. The Swarovski group also includes Tyrolit®, manufacturing grinding tools, Swareflex, for road safety reflectors and Swarovski Optik, producing precision optical instruments.
Swarovski is exclusively available in Rustan’s Makati, Shangri-la and Gateway.
