Massimiliano Giornetti New Creative Director of the Salvatore Ferragamo Group

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From the Fall Winter 2011 collection fashion designer Massimiliano Giornetti will also take on the role of Creative Director for all the product lines of the Salvatore Ferragamo Group, , one of the main global players in the luxury goods industry.

Coherently with the Florence-based fashion group’s brand vision strategies, Massimiliano Giornetti, who was in charge of the men’s and women’s ready to wear collections — will also be responsible for addressing the creative and style development of the different product categories of Salvatore Ferragamo.

With this new role Giornetti, who will report directly to Chief Executive Officer Michele Norsa, will guarantee the brand’s collections with a further coherence, in line with the philosophy of style that is typical of Salvatore Ferragamo.

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“Our entire family has always deeply appreciated Massimiliano Giornetti,” said Ferruccio Ferragamo, Chairman of Salvatore Ferragamo Italia S.p.A. “We are happy of his new role because we consider him the right person to impersonate the Ferragamo style and I am certain that his creativity will bring a further strong contribution to who has up until now worked to represent in the best way possible the Ferragamo style in all product categories.”

“The appointment of Massimiliano as new creative Director for the entire Group represents the natural evolution of his career in full coherence with the strategic positioning of the brand,” underlined Michele Norsa, Chief Executive Officer of Salvatore Ferragamo Italia S.p.A.

“I am deeply honored of the confidence the Ferragamo family and the management of the Company have entrusted me with,” said Massimiliano Giornetti. “I hope to be able to continue to contribute with my work to the success of a brand that is so famous and recognized at a global level.”

 

In the Philippines, Salvatore Ferragamo is exclusively distributed by Stores Specialists Inc. (SSI) and is located at Power Plant Mall, Greenbelt 4, Rustan’s Tower, Rustan’s Makati, Alabang Town Centre and Rustan’s Ayala Cebu.

 

Photo Credits:  cwta.org.cn

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