This October, Breast Cancer Awareness is in Fashion
Worldwide, Breast Cancer is the leading cause of death for women ages 35 to 54. In Asia, the Philippines has the highest incidence rate. One out of every nine Filipinos will develop the disease in their lifetime.
Amidst the harsh reality of Breast Cancer, I Can Serve in partnership with Marks and Spencer is helping create a greater awareness of this life-threatening disease. Through I Can Serve’s early breast cancer detection campaign and programs, the foundation is helping women become better informed and proactive about Breast Cancer through a four-part process: Education, Breast Self-Examination, Clinical Breast Examination and Mammography.
To help spread the word about Breast Cancer, Marks and Spencer, a staunch supporter of the cause, having conducted breast cancer awareness initiatives worldwide, continues to help arm women with the knowledge they need to battle this disease.
In celebration of October, which is Breast Cancer Awareness Month, Marks and Spencer is arming customers with a free tote for every minimum single receipt purchase of P2,500 on bras. The tote bares the pink ribbon, the global icon for Breast Cancer. Carry this piece and make a fashion statement against Breast Cancer. Promo will be available from October 1 to 31, 2010.
I Can Serve, a non-stock, non-profit foundation based in Manila, Philippines, was founded in 1999 to empower women with Breast Cancer and provide cancer-related information, allowing women to have a voice in their own health care. For more information, email icanserve@yahoo.com, call (632) 636-5578 or visit their website, http://icanserve.net.
Marks & Spencer is exclusively distributed by Rustan Marketing Specialists, Inc. and is available at Greenbelt 5, Glorietta 4, Power Plant Mall, Trinoma, Shangri-La Mall, SM Megamall, Robinsons Galleria, Robinsons Place Malate, Gateway, Alabang Town Center, SM Mall of Asia, SM North Edsa, SM Pampanga, Marquee Mall, Ayala Cebu, and Marks & Spencer Outlet at Paseo de Sta. Rosa
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