Monthly Archives: October 2010

 Bruno Laurenzano for Furla 

Modern design’s father William Morris and his revolutionary “arts and crafts” movement has inspired the use of floral textures from the Victorian style and characteristic “retrò” look, updated through ultra wash, semi-glossy leathers and soft suedes. A contemporary and cheerful “Mary Poppins” comes back to life in the shapes and colours of this collection. From her magic bag come out Virginia Wolf’s books and dreaming poems of Emily Dickinson. Vintage style leathers and Goblin textures in the romantic colours from the autumn are combined with modern looking synthetic resins locks for a cosmopolitan mood.

Bruno Laurenzano.

Bruno was born in Salerno (Italy) on December 27, 1974. He graduated from the Faculty of Conservation of Cultural Heritage, expressing a strong interest for art and creativity. The fashion world fascinates him and the timeless, elegant and unique style of Valentino inspires him, becoming his point of reference. He moved to Milan where he attended a course in Fashion Design and began his career in the fashion world by working with major names of ‘Made in Italy’.

In July 2008 his adventure as “soloist” begins with a collection of bags from “couture” taste under the brand Villador (an acronym of “villa dorata” -golden house- his grandparents’ house where Bruno grew up). In his creations emerges the reference to the great masters of the ‘couture’ in the 50’s and 60’s, and to the skill of handmade experts who made the ‘Made in Italy’ renowned worldwide.

Leitmotiv for Furla 

The new Leitmotiv for Furla collection takes us beyond the confines of reality, towards the land of Oz. It tells the story of Dorothy; her enchanted journey, her red shoes and her wonderful encounters through a visionary, playful journey. The prints for this season are colourful, rich with the green of plant life, the blue of streams and the colours of flowers, all inspired by the Land of Oz in an interweaving of fairy-tale-like, surreal motifs. Each print narrates the tale with a juxtaposition of scenes and their protagonists: the house swept away by the wind under the incredulous gaze of the little dog, flying through waters and luxuriant woodlands, little Dorothy floating through imaginary landscapes, her travel companions. Like the backdrops, the characters also evoke the dreamlike language of the Leitmotiv.

The lion has the body and clothes from times gone by, the tin man is a collage of robotic contraptions and period armour, the scarecrow an intellectual peasant and the child an eighteenth-century young lady. The prints are dynamic and full of movement, suggesting a collection for globetrotters or travellers of the mind. The accessories are all designed to be light, portable companions for adventurous travel. The shoppers are collapsible and soft, the backpacks may be enclosed in nylon wallets and the k-way, a new accessory for this collection, can be packed away inside itself. Old favourites include printed umbrellas, leather gloves and doctor bags with a transparent sphere clasp, decorated inside like a marble, which recalls the Wizard of Oz’s emerald altar. To go home, simply click your heels three times…

Leitmotiv.

The leitmotiv is a guiding melody, the recurring musical theme associated with a character or emotion, place or idea. In the case of Juan Caro and Fabio Sasso, dreamlike creativity is the common thread of a young, successful artistic fellowship. Juan, who is South American, transferred to Europe where he specialised in the visual arts. Fabio, an italian student at Dams in Bologna, conducted research into the relationship between art and fashion. He also trained as a tailor. The meeting of the two worlds created a curious imagination which struck and amazed international critics thanks to the innovative strength of their language. Leitmotiv participated in two editions of Pitti Rooms, the area dedicated by Pitti Uomo to the new visions of emerging creators. In 2008, with the “Life with butterfly” collection, they won Fashion Incubator, the competition of the Camera Nazionale della Moda Italiana (National Chamber for Italian Fashion).

They showed the same collection at both Milano Moda Donna and Tokyo Fashion week. And in 2009 they began a new adventure, creating an original capsule collection of accessories for Furla Talent Hub. The atmosphere of their creations is always a dialogue between the baroque decorative style of Fabio Sasso and the gothic mood of Juan Caro. Their inspiration comes from a precious iconographic pot-pourri, blending complex ideas that enter and depart from fairy-tale, surreal worlds. Influences that give life to unique creations.  

In the Philippines, Furla is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5, Rustan’s Makati, and Shangri-La Plaza Mall.