Tamara Mellon OBE, the Founder and Chief Creative Officer of Jimmy Choo Limited, has been appointed Business Ambassador for Britain by the Prime Minister, the Rt Hon David Cameron MP, today as part of his strategy to grow the UK economy by opening new markets, increasing trade and encouraging investment.”I am honored to represent Britain in this way. It is an immense privilege. Our country has always been a great trading nation and remains a centre of creativity, talent and innovation. I welcome David Cameron’s focus on growing the economy by increasing overseas trade and I will do everything I can to promote British business abroad.” Tamara Mellon OBE, Founder and Chief Creative Officer“…I am determined to pursue with zeal every opportunity to further British business success. Our British ambassadors will be at the forefront of this; there can be no better champion for British business than them.” Mr. David Cameron, Prime Minister for BritainThis appointment follows Ms. Mellon’s award of an OBE last month for services to the fashion Industry and comes on the cusp of the company’s 15th anniversary in 2011.
For Spring Summer 2011, Jimmy Choo heads to Rio. Its tropical climate, glamorous beaches – and characters – sun-bleached colours, and wild carnival nights inspire a collection of hot hues, vibrant fabric mixes, and scaling heel heights. Add to the line-up, a cocktail of Jimmy Choo DNA – animal print, exotic python, sparkling jewels and feel the summer sun.“This season, I wanted to capture a nod to 70’s exoticism and nowhere is that more potent than in Rio. The Cariocas and the urban beach scene they inhabit, the city’s energy, and the cool vibe of the Fasano hotel, Brazil has its own unique, colourful style and it’s every facet of that, which caught my imagination.”Tamara Mellon, OBE, Founder and Chief Creative Officer, Jimmy ChooNowhere is the colour, spirit, and all-out exotica of Rio felt more than in this season’s stellar catwalk collection, where python skins, artesian detailing, voluminous platforms, and sandy-coloured suede sandal boots all pack a powerful punch.
But first to a new mood; welcome to PARKER; Jimmy Choo’s 70’s inspired sleek roomy day bag; in luxurious white leather with minimal ‘hinged’ hardware, and practical front pocket, it’s wholly in keeping with fashion’s turn towards subtlety and perfect for sultry summer days spent poolside
Take OPERA, a multi-strapped ankle gripping decadent sandal crafted from white matt python and zebra-print pony, soaring on a spindly 110mm cigarette heel, and TUBE, Jimmy Choo’s best-selling black gloss elaphe clutch, and soak up the heat.
Volume – studs – scorching colour; introducing – Jimmy Choo’s new, wedges and espadrilles, all sexy riffs of the 70s favourites.
Think of Brazil, think of hothouse colour, exotic skins, and beach-ready essentials. VIENNA is a tricked-out wedge; an ultra-luxe style comprising an array of handiwork where plaiting, tassels, neon python strapping, and blanket-stitched trims collide.
What’s more, it’s boosted up on a cork wedge ‘micro’ sole – voluminous, but surprisingly lightweight. This wonderfully audacious shoe is paired with SCARLET, a go-anywhere slouchy tote made from nude degrade python.
Ideal for beach glamour and city chic, PHEBE is a roomy woven tote in hot, sun-blasted hues.
In the Philippines, Jimmy Choo is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 4, Ayala Center, Makati City.
[email_link]
