BY MIKAEL JANSSON: A TRIBUTE TO “LA PISCINE” – DAZZLING SUNLIGHT AND RARIFIED SENSUALITY
For the Spring/Summer 2011 campaign, Ferragamo reiterates its link with the Big Screen through images shot by photographer Mikael Jansson that reinterpret the seduction and bohemian spirit from the classic French film, “La Piscine”, the source of inspiration for the season’s collections.
The story is told through a series of poolside images that convey sensuality and seduction. Dominated by summer sunlight, the photos evoke the type of languid, luxurious summer holiday expected of the Salvatore Ferragamo jet-set couple.
Just as in Jacques Deray’s 1968 film starring Alain Delon, Jane Birkin and Romy Schneider, the campaign shots describe a sophisticated poolside seduction, with the natural allure of the protagonists’ tanned bodies, the lazy spontaneity of utter relaxation, the casual elegance of a cocktail at sunset and embraces in evening attire before a party on the beach. The feeling of this refined summer holiday is distinctive through elegant details and looks put together with nonchalance and ease.
Supporting roles are played by Ferragamo accessories; bags with natural textures, sandals in leather and raffia, ultra flat slave sandals, bijoux like talismans, exclusive wristwatches and stylish sunglasses, icons of the Brand. Impeccable summer elegance in ivory and white with touches of navy blue for him, while she favors an eclectic style that combines bohemian elements with ultra-chic pieces – crocheted knits, silk mini-shorts, safari jackets, gossamer-fine flounced dresses and knotted headscarves.
Stylist Anastasia Barbieri worked with Mikael Jansson on the campaign, shot in Ibiza. The campaign features models Daria Werbowy and Clement Chabernaud.
“Mikael’s images exactly mirror the inspiration for the collection: a sophisticated woman with a natural taste for luxury,” said Massimiliano Giornetti, Creative Director of Salvatore Ferragamo.
In the Philippines, Salvatore Ferragamo is exclusively distributed by Stores Specialists, Inc.
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