Celebrities and opinion leaders around the world have always known Jimmy Choo as the definitive brand for the must-have red carpet shoe or evening clutch, but with the introduction of Cho 24:7 Bags in January 2011, joining Choo 24:7 shoes launched last year, these fashion influencers are also finding Jimmy Choo fits their more relaxed moments.
The reaction to Choo 24:7 Bags has been immediate. Currently, Jimmy Choo stores in the UK, Europe and the America have waiting lists for many versions of the Rosabel and Rosalie styles which have sold out in the first month.
“Choo 24:7 Bags represents the jet-set lifestyle. I was inspired by our modern celebrities and how they manage to look so chic going from one long distance flight to another. I created a collection with them in mind of the ultimate assortment of beautiful – and practical – bags from roomy totes to messenger bags, to an extensive luggage collection of slouchy weekenders, carry-on trollies, and smart travelling companions such as; passport and iphone covers, laptop and ipad cases and travel wallets to be layered and mixed and matched . I am particularly delighted to see them using the range of bags while they are on the go, as this was my original inspiration.” Tamara Mellon, OBE, Founder and Chief Creative Officer Jimmy Choo.
CHOO 24:7
Following the success of Choo 24:7 ‘the perfect shoe wardrobe’ this timeless capsule collection extends now from shoes and boots and into bags, making this line a complete lifestyle offering firmly instated in the Jimmy Choo wardrobe lexicon.
Introducing CHOO 24:7 BAGS
Inspired by jet set women and how they travel, Choo 24:7 bags is the ultimate assortment of beautiful – and practical – bags, from roomy totes to messenger bags, and smart travelling companions such as passport covers. All presented in multiple sizes and in a variety of finishes, from neutrals to snake elaphe, stamped crocodile, leopard printed pony, and glossy patents and shimmering glitter, each are intended to be layered up color coordinated, or cleverly clashed and contrasted.
Take ROSABEL a large roomy day bag in soft grainy calf or her smaller sister, ROSALIE, the perfect travel accompaniment to TERENCE the cabin size trolley for on board practical chic. Complete with ROSAE, a compact zip around travel wallet and
A soft carry all with wheels suits your needs then RAPHAEL is the perfect weekend trolley. For smaller evening options the TERI handbag doubling as a clutch or the essential TUBE and a plethora of small leather goods to add a touch of glitter to the staple mix, all packed conveniently together matching your look adding an instant style update.
For travel and city chic alike Choo 24:7 offers RYAN, the perfect laptop case, match it with RHEA a large zip top tote for functional go anywhere style.
CHOO 24:7 SHOES
Choo 24:7 shoes, ‘the perfect shoe wardrobe’ is updated in a completely new array of materials and colour injections for Summer, including nude stamped mock croc, chestnut suede, white patent and ochre python with LUCIA the ‘Perfect Wedge.’ From sling backs, to strappy sandals, to peep-toe pumps, these new additions to the mix boast platform soles with emphasis on volume and height to suit the summer wardrobe statement.
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