Salvatore Ferragamo Spring Summer 2011 AD Campaign

A TRIBUTE TO “LA PISCINE” – DAZZLING SUNLIGHT AND RARIFIED SENSUALITY

SALVATORE FERRAGAMO PRESENTS SPRING/SUMMER 2011 ADV CAMPAIGN

BY MIKAEL JANSSON 

For the Spring Summer 2011 advertising campaign, Ferragamo reiterates its link with the Big Screen through images shot photographer Mikael Jansson that reinterpret the seduction and bohemian spirit from the classic French film, “La Piscine”, the source of inspiration for the season’s collections.

The story is told through a series of poolside images that convey sensuality and seduction. Dominated by summer sunlight, the photos evoke the type of languid, luxurious summer holiday expected of the Salvatore Ferragamo jet-set couple.

Just as in Jacques Deray’s 1968 film starring Alain Delon, Jane Birkin, and Romy Schneider, the campaign shots describe a sophisticated poolside seduction, with the natural allure of the protagonists’ tanned bodies, the lazy spontaneity of utter relaxation, the casual elegance of a cocktail at sunset and embraces in evening attire before a part on the beach. The feeling of this refines summer holiday is distinctive through elegant details and looks pit together with nonchalance and ease.

Supporting roles are played by Ferragamo accessories; bags with natural textures, sandals in leather and raffia, ultra-flat slave sandals, bijoux like talismans, exclusive wristwatches and stylish sunglasses, icons of the Brand. Impeccable summer elegance in ivory and white with touches of navy blue for him, while she favors an eclectic style that combines bohemian elements with ultra-chic pieces – crocheted knits, silk mini-shorts, safari jackets, gossamer-fine flounced dresses and knotted headscarves.

 

Stylist Anastasia Barbieri worked with Mikael Jansson on the campaign, shot in Ibiza in early November. The campaign features models Daria Werbowy and Clement Chabernaud. Accomplice to the shoot was the sunlight, which emphasized the atmosphere and the models’ look at every moment of the day – discreet and inviting in the morning and soft and caressing at sunset. It creates plays of light and shadows on faces and warms the natural leather textures of the accessories, while enhancing the whites and ecrus of the clothes.

“Mikael’s images exactly mirror the inspiration for the collection: a sophisticated woman with the natural taste for luxury,” said Massimiliano Giornetti, Creative Director of Salvatore Ferragamo. “A fascinating man near a swimming pool where the characters play out their lives…the flawless blue of the sky and the vitreous colors of summer… Slow, relaxed movement… The search for beauty without compromise…Rarified moments of timeless elegance interpreted magnificently by Daria Werbowy e Clement Chabernaud, and impeccably captured by Mikael.”

In the Philippines, Salvatore Ferragamo is exclusively distributed by Stores Specialists Inc. (SSI) and is located at Power Plant Mall, Greenbelt 4, Rustan’s Tower, Rustan’s Makati, Alabang Town Centre and Rustan’s Ayala Cebu.

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