The brand U is a private label by Rustan’s for the young adult market, offering apparel and accessories that complement the young, urban, and casual lifestyle. Inspired by European fashion aesthetics and design elements, U’s concept gives individuality and personality to the wearer, while not forgoing quality and value for money. While it is important for the younger generation to be “in style” and to be “effortlessly fashionable”, it is important that the clothes of they wear are durable, appropriate and affordable.
U is all that, and more.
The brand provides its young customers the opportunity for creative expression while still meeting the young generation’s demand for wearability, functionality, and a look that is just right for their age.
This season, U Girls’ collection splashes out color upon color that spells out Y-O-U-N-G: from hot pink twill blazers over ditsy floral dresses, to cerulean blue shirt-dresses over striking orange washed-twill shorts! Hype it all up with large leather bags in explosive reds and oranges, and chic tie-die wedges or fun striped peep-toe pumps. This collection is not only super stylish and chic, it’s perfectly ideal for school atmosphere!
U Boys’ summer collection introduces the fashionably sporty look, perfect for the uber C-O-O-L: Knit hoodies in electric blues and bright greens over fresh white-and-blue striped tees paired with classic dark-washed denims. New jackets in dry-fit cotton fabric over classic striped tees are totally “in”! Complete the look with a textured-twill and leather messenger bag, and you’re ready to go to class!
Whether they’re off to hangout or off to a spontaneous roadtrip for the weekend, U keeps the young effortlessly stylish. Rustan’s believes that keeping a stylish persona increases confidence which in turn will improve performance on campus.
U is available in all Rustan’s Department Stores — Makati, Alabang Town Center, Shangri-la Plaza, Gateway Mall, Ayala Cebu, and Robinsons Place Manila.
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