Jimmy Choo has long been recognised as the footwear of choice for walking down the red carpet, and is now delighted to discover another accolade; as the go-to shoe for walking down the aisle. Jimmy Choo is celebrating brides this year with its special interactive section ‘My Choo Stories’, as part of the Choo Connection interactive platform on jimmychoo.com.
‘I am delighted that women the world over are coming to us to be part of their most special day. It makes me so proud that the shoes and bags we create can make a bride feel beautiful and confident – and the rest of the wedding party of course! We are delighted for brides to share stories of their special day on ‘My Choo Stories’ this year. Today, many brides are selecting non-traditional bridal shoes and some of our most popular bridal shoes are related to styles that have appeared on the red carpet’ Tamara Mellon, OBE Founder and Chief Creative Officer.
Highlights of the 2011 Bridal Collection include Reese Witherspoon recently wearing MACY for her wedding, as well as Natalie Portman receiving her Oscar this year wearing a version of the same style, VITA seen on Sandra Bullock, LANCE seen on Jennifer Aniston and ZAFIRA as seen on Jennifer Lopez from the 15th Anniversary Crystal Collection.
Many of these styles are available in the house’s signature Champagne Glitter which is fast becoming the iconic bridal favourite.
Jimmy Choo offers the same full range of services to brides as it does for celebrities visiting the Oscar or Bafta suite including champagne shopping days for bridal parties, shoe dying – both before the ceremony to match the dress, and after the ceremony to ensure the newlywed can wear the special shoes again.
While the bridal collection is available online at jimmychoo.com and through most freestanding Jimmy Choo stores, the London Sloane Street, Milan Via Sant Andrea, and Rodeo Drive Beverly Hills flagship Jimmy Choo stores have intimate private bridal salons with an extended selection where a bride can try her dress and shoe in privacy.
Jimmy Choo is encouraging brides to share their story on ‘My Choo Stories’. Tamara Mellon, OBE will select the ultimate Jimmy Choo bridal story at the end of May and the winner will receive their choice of shoes or bag from the current collection as their Wedding Present from Jimmy Choo.
In the
___________________________________________________________________________________________________________
[email_link]
