BURBERRY BODY THE NEW FRAGRANCE FOR WOMEN LAUNCHES GLOBALLY IN 150 COUNTRIES
“Burberry Body is the next chapter in our history, and a launch we are all so excited about. It’s the Burberry world translated into a scent, embodying every facet of the brand including our music, collections, scent, platforms and communities.
We wanted to create something very British, feminine, timeless, distinctive and effortlessly sensual, with the attitude and energy of our iconic trench coat at the heart of it.”
Christopher Bailey, Burberry Chief Creative Officer
Burberry Body, the brand’s most sensual fragrance for women to date, launches today in over 150 countries. TV ad campaign, directed by Christopher Bailey, premieres today on Burberry.com and on the You Tube homepage globally. Campaign filmed by Mario Testino, features the first Burberry Body Rosie Huntington-Whiteley wearing just a rose gold satin trench coat and the scent.
Soundtrack to the ad campaign is “Rosé (Unplugged at Abbey Road for Burberry Body)”, recorded for Burberry by British band The Feeling at Abbey Road studios in London. Track will be released as a single with an exclusive music video and additional band content in October 2011.
Burberry Facebook fans will be among the first to experience the fragrance, at the first Burberry Body event at the brand’s Knightsbridge store in
BURBERRY BODY
FACT SHEET
LAUNCH DATE
– Burberry Body is available globally from 1 September 2011
RANGE
– Eau de Parfum, Eau de Parfum Intense, Body Milk and Body Oil available at launch
DISTRIBUTION
– Burberry Body is available globally in over 150 markets
– Burberry Body will be available in China from December 2011
FRAGRANCE
– Timeless and modern, embodying all of the qualities of the global British luxury brand
– Feminine, warm and effortlessly sensual with an eclectic combination of refined ingredients
– Top notes: freesia, green absinthe, peach
– Heart notes: rose, iris, sandalwood
– Bottom notes: cashmeran, musk, amber, vanilla
BOTTLE AND PACKAGING
– Jewel-like multi-faceted glass bottle with rose gold engraved check
– Reflects the multi faceted dimensions and layers of the brand
– Packaging texture reflects the trench coat fabric
– Color palette of rose gold, nude, pale nude, white
AD CAMPAIGN
– Multi faceted multimedia campaign conveying the different attitudes of the Burberry Body
– Campaign conveys warmth and sensuality of the fragrance
– Campaign shot in London by photographer Mario Testino under the creative direction of Christopher Bailey
– TV ad campaign premieres on Burberry.com and on the You Tube homepage globally in 13 markets, reaching over 57 million impressions daily
– Campaign runs on TV stations in Asia (from September), Europe (from October) and Rest of World (from November)
ROSIE HUNTINGTON-WHITELEY
Rosie’s effortless style and her staggering beauty made her the natural choice as the first Burberry Body.”
Christopher Bailey, Chief Creative Officer – Burberry
”It’s a huge honor to be working with Burberry again, a brand that put my career on the map and helped launch me. To be asked to be the first ‘Burberry Body’ is an amazing compliment.”
Rosie Huntington-Whiteley
– British actress and Burberry model is the first Burberry Body
– First fragrance campaign for Rosie Huntington-Whiteley
– Burberry Autumn Winter 2008/09 ad campaign was Rosie’s first ever global ad campaign
– Face of the Burberry Body make up collection, alongside Lily Donaldson and Nina Porter
BURBERRY BODY SOUNDTRACK
– Christopher Bailey collaborated with British band The Feeling on a bespoke soundtrack for the Burberry Body TV campaign
– “Rosé (Unplugged at Abbey Road for Burberry Body)”, was recorded exclusively for Burberry at Abbey Road studios in London over the summer of 2011
– Track will be released as a single in October 2011
SAMPLING
– Samples of Burberry Body were made available exclusively to Burberry Facebook fans ahead of anyone else, through an innovative bespoke application on the brand’s fan page
– Over 225,000 samples were requested in just over one week of availability
– Burberry Body samples are available at http://on.fb.me/BodySample
ROSIE HUNTINGTON WHITELEY INTRODUCES BURBERRY BODY TO NEW YORK
“Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way. Rosie’s effortless style and her staggering beauty made her the natural choice as the first Burberry Body.”
Christopher Bailey, Chief Creative Officer – Burberry
“It’s a huge honor to be working with Burberry again, a brand that put my career on the map and helped launch me. To be asked to be the first ‘Burberry Body’ is an amazing compliment.” – Rosie Huntington-Whiteley
British actress Rosie Huntington-Whiteleycelebra
Rosie Huntington Whiteley is the first Burberry Body fronting the fragrance’s multimedia ad campaign. The ad campaign directed by Christopher Bailey and shot by Mario Testino, features the British actress wearing only a rose gold satin trench coat and the scent.
Burberry Body launched in over 150 countries on 1 September 2011 and will continue to be introduced globally through dynamic innovative digital and live events and highly visible advertising and communication combining tradition and technology.
Burberry, which is headquartered in
In the Philippines, Burberry is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 4, Rustan’s Makati, and Shangri-La Plaza Mall.
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