New Fashion Perspective

The DKNY Fall Winter 2011 AD campaign shows a new perspective with a more sophisticated and dressed-up look for fall and went uptown with a downtown edge. 

Lensed by Inez van Lamsweerde and Vinoodh Matadin, the photos show the evolution and the different facets of a woman’s life and featured the New York City as the backdrop.

The lifestyle campaign is inspired by the power of a woman, the new lifestyle campaign depicts how the original aspiration of Rosemary 25 years ago has become today’s reality – a woman who is involved and makes a difference. The campaign also featured the backdrop, New York City. But instead of making the city anonymous, the photographers shot the city in a new light and gave it more individuality and personality through its architecture.

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In the Philippines, DKNY is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at, Greenbelt 5, Rockwell, Rustan’s Makati, 158 Designer’s Boulevard Alabang Town Center, New Port Mall.

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