Into the World of Natori

Congratulations Josie Natori and Rustan’s!  Heart2Heart is inspired by another Filipino woman – strong, courageous, independent, hardworking –  who makes us proud!  Josie said that she went into business because she believes that it is important for a woman to be independent and not rely on their husband to support her. Never depend on a man.  She said that you should never apologize for spending because you work hard to earn for yourself.  Spend for yourself.   I value that because that was what my grandmother, Gliceria Tantoco, told me

“What I have tried to do is listen closely to the music of women as I can. I respond to it by instinct. I play by ear. I see by feeling. Both the strength and the vulnerability of Natori draw on the source of my upbringing. East meets West.” – Josie Natori

Exemplifying her mantra that there are no boundaries, Josie Cruz Natori, founder and CEO of the Natori Company has crossed continents, navigated varying careers and surmounted countless obstacles to create a global brand, Natori.

With a keen eye for art, she has brought her namesake label to the international market – bringing forth an established Natori lifestyle from couture, ready-to-wear collection, lingerie, loungewear, sleepwear, swimwear, home, fragrance, and eyewear.

Josie was proud to say that she has never had a facelift in 64 years!  Wow! She looks the same when I met her almost 20 years ago

Josie and Tita Nedy’s goal is to dress up the Philippines and dress up more Filipino women.  Prices are 10% lower than USA prices so that is an additional incentive to shop here

Josie is expanding her line to many other things other than fashion ready to wear.  She will also have home items.  She said that she wants to offer things that make a woman feel good!

With a multitude of exclusive international brands under their wing, Rustan’s welcomes Natori to Manila with its first ever boutique to open outside of the United States. Natori finally comes home bringing with her the signature Asian aesthetic that has made the brand distinct, melding the visual appeals of both the East and the West. “Rustan’s mission is to continue to bring home world-class labels to the Filipinos, and with a brand like Natori pioneered by a homegrown talent, this gives us pride to announce its opening” shares Rustan Commercial Corporation President Zenaida Tantoco.

Rustan’s open’s Natori’s door to Filipino Style savants with its latest Fall 2011 collection. These new designs focus on the Bushido: The Way of the Warrior and explores the art and spirit of the Samurai. It is shown through her reworked traditional kimonos and origami shapes and sensual fabrics and textures. Vivid colors, bold prints and intricate embroideries adorn the collection reminiscent of an honored culture and are also a celebration of the spiritual discipline of the samurai and the ceremony of Japanese heritage.

With their continued expansion, Natori continues to share her creations that carry her signature prints and timeless sensual silhouettes. Setting new standards in color, fabric and silhouette, her collections remain glamorous and at the same time comfortable.

Armed with the challenge to innovate constantly, Josie Natori has taken her talent to the next level and carries on the challenge of producing designs that cater to different women worldwide.

Evoking an East meets West sensibility and a contemporary point of view, Natori brings art into life.

 The new Natori boutique is now open and is located at 2^nd floor Ladies section Rustan’s Makati and in Rustan’s Shangri-La Mall. For more information, you may call Rustan’s Makati at 813-3739 or Rustan’s Shangri-La at 633-4636 or 50.

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