Tod’s Salone del Mobile 2012

 Tod’s celebrates the Salone del Mobile, renewing its collaboration with the world of art and design. 

“Looking at Tod’s”, the project where world famous architects interpret the shop windows and the brand’s philosophy of excellence, continues with a new concept,  exclusively developed for this edition of the Furniture Fair in Milan by Studio Nendo, winner of the Wallpaper Design Awards 2012.

With the new window concept for Tod’s Milan Boutique in Via della Spiga, renowned architect Oki Sato captures the simplicity of the purest design and the elegance of the materials used, creating the magic of a language that has no need of stylistic devices to charm and surprise.

For the architect Tod’s values, strongly linked to the tradition of craftsmanship and of Made in Italy, and the constant research on styles and materials, become a challenge and a philosophy to be shared. As Oki Sato states: “Tod’s is a brand that truly respects the traditional techniques of the skilled craftsman. At the same time, they are open to new challenges and different ways of thinking. This gave us the freedom to explore new ideas respecting the Tod’s philosophy, which was both exciting and relaxing at the same time”.

The result is a shop window that, throughout the materials such as the classic vacchetta leather and steel, both symbols of the brand and common to all the Tod’s boutiques worldwide, celebrates beauty in its simplest shapes with a strong effect  that reveals  and enhances the Tod’s Spring/Summer 2012 collection, including Tod’s iconic D Bag in an array of fresh colors for the new season.

Diego Della Valle, President of the Tod’s Group, celebrated the event hosting an exclusive cocktail party at Tod’s Boutique in Milan.

Among the guests who enjoyed the event personalities from cinema, economy and entertainment, such as  Diego, Andrea and Emanuele Della Valle, actors Daniela Virgilio and Edoardo Natoli, tv personality Cristina Parodi, photographer Giovanni Gastel, entrepreneur Luigi Abete, fashion icon Anna Dello Russo, photographer and blogger Micol Sabbadini, socialites Virginia Galateri di Genola, Valentina Scambia, Federico Floriani and Talitha Puri Negri, designers Oki Sato and Felice Limosani, and many others.

Nendo / Oki Sato

Biography

1977 Born in Toronto, Canada

2002

M.A. in Architecture, Waseda University, Tokyo

Established “nendo” Tokyo office

2005

Established “nendo” Milan office

2006

Lecturer for Showa Women’s University, Tokyo

“The 100 Most Respected Japanese” (Newsweek magazine)

2007

“The Top 100 Small Japanese Companies” (Newsweek magazine)

2008

Published “nendo” (daab)

2009

Lecturer for Kuwasawa Design School, Tokyo

2010

Published “nendo ghost stories” (Art Design Publishing)

A jury member of iF award

2011

Published “kaminendo” (Art Design Publishing)

“Famous for 15 Years: The Wallpaper* 150” (Wallpaper* magazine)

2012

Lecturer for Waseda University, Tokyo

“Designer of the Year” (Wallpaper* magazine)

Private Exhibitions

2006

“bloomroom” Milan Design Week / Milan

“bloomroom” Istituto Europeo di Design / Madrid

2008

“elastic diamond” Milan Design Week / Milan

“kuuki” Le Bain gallery / Tokyo

2009

“ghost stories” Friedman Benda gallery / New York

“ghost stories” Museum of Arts and Design / New York

2010

“chair garden” Antonia Jannone gallery / Milan

“thin black lines” Phillips de Pury at Saatchi gallery / London

“blurry white surfaces” Phillips de Pury / London

2011

“dancing squares” Art Stage / Singapore “textured transparencies” Antonia Jannone gallery / Milan

“textured transparencies” Agathe Helion & Clear gallery / Paris

“thin black lines + dancing squares” National Taiwan

Craft Research and Development Institute / Taichung

“visible structures” High museum of Art / Atlanta

“10 days 10 shelves” Carpenters Workshop gallery / London

“scatter shelf” Friedman Benda gallery / New York

“50 projects _ 25objects + 25spaces” AXIS gallery / Tokyo

2012

“static bubbles” Carpenters Workshop gallery / Paris

“object dependencies” Pierre-Alain Challier gallery / Paris

Group Exhibitions

2003

“monom factory” Living Design Center OZONE / Tokyo

2005

“Shanghai Cool” Shanghai Duolun Museum of Modern Art / Shanghai

2006

“ArchiLab” Site des Subsistances Militaires / Orleans

“DuoHandles” Stilwerk / Berlin

2007

“Power of Expression, Japan” National Art Center / Tokyo

“All light, All right” Hangaram Design Museum / Seoul

“Space for your future” Museum of Contemporary Art Tokyo / Tokyo

2008

“Design and the Elastic Mind” Museum of Modern Art / New York

“XXIst Century Man” 21_21 DESIGN SIGHT / Tokyo

“Foodesign” Triennale di Milano / Milan

2009

“Extra Much” imm cologne / Cologne

“Hand of the Architect” Triennale di Milano / Milan

“Tokyo Fiber, SENESWARE” Triennale di Milano / Milan

“Second Nature” Rundetaarn / Copenhagen

“Delight” Maison & Objet / Paris

“Detour” MoMA Design Store / Tokyo

2010

“13,798 grams of design” Lambretto Art Project / Milan

“International Kogei Triennale” 21st Century Museum of

Contemporary Art, Kanazawa / Kanazawa

“National design Triennial, Why Design Now?” Smithsonian Cooper-

Hewitt National Design Museum / New York

“KANSEI DESIGN SHOWCASE” 21st Century Museum of

Contemporary Art, Kanazawa / Kanazawa

Hong Kong Convention & Exhibition Centre / Hong Kong

2011

“HAUTE TENSION” Maison & Objet / Paris

“Modern By Design” High Museum of Art / Atlanta

“Beijing International Design Triennial, REASON DESIGN

EMOTION” National Museum of China / Beijing

“Can you imagine?” MAXXI Museo Nazionale Delle Arti del XXI

Secolo / Rome

Collections

Museum of Modern Art / New York

Musee des Arts decoratifs / Paris

Museum of Arts and Design / New York

Cooper-Hewitt, National Design Museum / New York

Montreal Museum of Fine Arts / Montreal

Design Museum Holon / Holon

Israel Museum / Jerusalem

High Museum of Art / Atlanta

Victoria and Albert Museum / London

Centre Pompidou

Art Institute of Chicago

2011 all rights reserved by nendo inc.

In the Philippines, Tod’s shoes, bags, and accessories are exclusively distributed by Stores Specialists, Inc. (SSI) and are available at the boutiques located in Greenbelt 4, Ayala Center, Makati and Rustan’s Tower, Shangri-La Plaza Mall.

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