Do you have what it takes to Reveal your Glowing Skin?
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Dove has always been at the forefront of celebrating real beauty. Several years ago, Dove made waves with its Real Beauty campaign which resonated in the hearts of women all over the world because it made women realize that being beautiful did not have to mean possessing supermodel features. Being beautiful was as simple as having soft, smooth and glowing skin.
Today, Dove continues to pave the way for Filipinas to reveal their real beauty to the world with its latest campaign that urges every Filipina to Reveal her Glowing Skin. Dove calls on women who possess beautiful glowing skin and confidence and can be sources of inspiration to others through their own unique life stories. Ten women who best represent and epitomize the ideals of the beauty brand will be the faces of Dove’s new campaign, starring in their very own billboard on Edsa and as well as a grand photo exhibit at the end of the year.
“For over a decade, Dove has given women across the world a platform to showcase their real beauty,” stares Dove Brand Manager Jules Gollayan. Here in the Philippines, the Reveal your Glowing Skin campaign is aimed at magnifying the importance of bringing back confidence to women by making their glowing skin and inner beauty shine through.”
Being part of the Dove movement takes only a few simple steps. To get that billboard-worthy beautiful glowing skin, aspiring Dove women should use Dove Beauty Bar for seven days. More than just a cleansing bar Dove contains ¼ moisturizing cream that makes skin smoother and softer. It gently yet effectively works from within resulting to beautiful glowing skin.
After taking Dove’s 7-day challenge, users should take a close-up picture of themselves and upload it on Dove’s official Facebook page (www.facebook.com/Dove). Uploading of entries will be until October 31. 10 women will be featured from among the entries who will be given the privilege to represent the essence of real beauty as envisioned by Dove.
Renowned fashion photographer Sara Black joins the Dove team for the second time as she peeps through the lens to capture Dove’s real beauties in awe-inspiring photographs. Black recently published her book “When I look in the Mirror” which featured a diverse group of women in ‘un-retouched’ photos to celebrate every woman’s unique and individual beauty. For the latest Dove campaign, Black will interpret 10 inspiring stories of real women and how their inner beauty and strength were able to break social barriers.
Working alongside Black are some of the country’s top female photographers, among them Joan Bitangcol, Isa Lorenzo and Pilar Tuason. The pictures will be used in the new Dove billboard and also in a grand exhibit slated later this year.
Dove’s latest campaign is definitely more than skin deep. Beyond the search for women with exceptionally beautiful and glowing skin is a celebration of a woman’s new-found confidence that stems from taking good care of one’s self. Through the Reveal your Glowing Skin campaign, the world’s trusted beauty bar hopes to encourage more Filipinas to let themselves be seen and heard, and serve as role models to their peers.
Thank you DOVE for making every woman feel beautiful inside and out. Everyone has natural beauty and that is what Dove is all about which is why Heart2Heart loves DOVE! 🙂 Upload your photo in Facebook and get a chance to be one of the ten women to be in the Dove billboards!!
Previous entry:
Dove Hair Care Now Unveiled in the Philippines January 27, 2012
Real Women Experienced the Difference with Dove Hair Care June 2, 2012
Dove’s Haircare Flickability June 2, 2012
Thank you Sara Black for my photo! I am shy but Sara made me feel comfortable and made me feel beautiful 🙂 And that is what Dove is all about- feeling beautiful for who you are
I liked what another woman wrote 🙂
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That’s so cool Rica. My sister Isabel worker on this campaign when she was at Ogilvy a couple of years ago! So nice to see it come to fruition!
Wow Mayen thats great! I love the Dove campaigns and advocacies!