GKonomics Designer Series: SILYA
GKonomics, the social enterprise initiative of Gawad Kalinga, announces the launch of the GKonomics Designer Series with SILYA, a collection of iconic chairs contributed by some top designers and architects following three design guidelines: the use of sustainable ma- terials; the promotion of Filipino identity; and ease of production by GK communities.
The GKonomics Designer Series aims to bring together the country’s best in various de- sign disciplines from interiors, industrial design, architecture, fashion, architecture, photog- raphy, branding, advertising to unleash the potential of the less fortunate and help them carry their own weight in society.
Through the GKonomics Designer Series, design is used as a solution to the nation’s prob- lems of poverty by creating livelihood opportunities. Dean Joey Yupangco of the College of St Benilde, says that one of the advantages Filipinos have is that we like working with our hands. He says there is a premium put on products made by the hand and we can benefit greatly from this. If the Gawad Kalinga citizenry of about 1 million residents all over the country can be harnessed to become world class producers, the economic and social effects can be staggering.
Brand Strategists Sergio Boero and Michelle Barretto agree that making design help communities while also making social change is doable. That design is not only on the surface but a a way of thinking, a solution and a way of living. “With SILYA, everybody in- volved already has that in mind,” says Michelle.
On how the GKonomics Design Group was formed, Ivy Almario, originator of the project explains “what I like about our group is we’ve already reached a point in our careers where we can make the correct phone calls to the correct people and it creates a chain of events and sets things in motion. The basic and most real thing is that if you want to help, just help, it’s that simple.” Her sister and business partner Cynthia adds, “There are no ex- cuses.”
Dean Tobias Guggenheimer of the School of Fashion and the Arts said, “My thought was I guess two-fold: how can I as a designer get involved and have fun with it and how can the process help the people in GK villages both from a tangible economic perspective and also from an educational point of view.”
Ed Calma said that “I know what design can do, and there has to be more industries like this that need to be propagated to improve the lives of people. So that’s sort of what at- tracted me to the program.”
There will be a launch event on October 16 at the Greenbelt 5 Gallery, where each of the chairs will be auctioned off. The event itself promises to be offbeat with a surprise spin on the proceedings — it will be an intimate gathering of design enthusiasts who also enjoy participating in philanthropic ventures.
Proceeds will go toward the seed capital of the GKonomics Trade School — a joint venture of GKonomics and the Design Group that aims to develop master craftsmen and revive dying Philippine traditions while meeting world class standards and aesthetics.
This event also serves to launch a massive platform for design lovers to participate in the GKonomics Designer Series. So that more individuals can promote the culture of produc- tivity and creativity with and among those lacking in opportunities.
Chiqui Lara, CEO of Y&R explained , “Our is dream is that this is not an ad hoc thing. The word is really ‘sustainable’. This can have long-term implications for GKonomics as a group, as well as of course the communities that we want to serve. This is just the begin- ning and we’re very positive and optimistic about it.”
The GKonomics Designer Series also has an ongoing collaboration with the Fashion De- sign Council of the Philippines under the helm of its President, JC Buendia.
Designers involved in the SILYA project are Ivy & Cynthia Almario, Ed Calma, Tobias Guggenheimer, Milo Naval, and Joey Yupangco. Other professionals contributing to this effort are Kenji Onglao, Ric Gindap, Chiqui Lara, Sergio Boero, Michelle Barretto, Pinky An- tonio, and Felicia Ravago.
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