Superdry

THE BEST OF BOTH WORLDS

Music, dance and fashion came together as one of the most awaited British brands, Superdry, finally arrived in the Philippines to bring fashion forward designs and aspirational tailoring to Manila’s stylish set.

Exclusively distributed by Stores Specialists, Inc., Superdry opened its first store at Bonifacio High Street Central and launched their latest collection at the amphitheater of Bonifacio Global City’s newest hot spot. Directed by Robby Carmona, the launch event was filled with amazing acts that entertained the guests all throughout the evening. With the collection inspired by Japanese graphics, a graffiti artist artistically drew Superdry’s logo on a wall for all the guests to see upon their entrance. Chillectro band Techy Romantics geared up the crowd before the main event as they performed various songs from their albums. To keep the show moving, The Philippine All Stars captivated the audience as they showed their dancing prowess, much to the crowd’s delight.

Superdry Head of International Retail Operations, Brian Nebozuk, welcomed the crowd and expressed his thanks for all those who joined the launch event.

A line-up of models featured the brand’s latest collection together with Superdry’s event ambassadors: top model Pauline Prieto, fashion blogger David Guison and events host Tricia Centenera.

Iconic detailing is taken to new heights with Superdry’s Autumn Winter 2012 Collection with color-pop stitching, mesh lining and shearling finishes. Interesting silhouettes and autumnal palettes give a powerful collection with country-chic styles, punk flashes and heritage twists.

Donning the latest from the label, the men wore tailored looks with a full range of incredible jackets in heritage colors and fabrics; knitted collars and cuffs that gave the pieces a modern twist on this classic British tailoring. The commodity range chinos, cargo pants and deconstructed blazers in sandstone and washed-out blues offer fashion-led fits with functional touches. The women stayed feminine with varsity-inspired tees in burnt-out colors, cracked graphics and vee necklines; equestrian-style jodhpurs are introduced with quilted leather patches and double front-zip pockets. Denim goes premium with super-soft feel and stretch fabric for a second-skin fit; choose high-waisted, tomboy or super-skinny cuts.

DJ duo The Diegos kept the crowd on their feet as they amped up the night with their beats together with non-stop service sponsored by San Miguel — San Miguel Premium All Malt Beer, San Miguel Super Dry, Cerveza Negra, and premium ice-filtered San Mig Strong Ice. These together with delectable appetizers kept the guests on their toes, as they partied the night away.

Born from an inspirational trip to Tokyo, Superdry offers clothing with impeccable quality and an iconic modern aesthetic. Worn by Hollywood A-listers, this unique urban outerwear and denim label fuses Japanese graphics, vintage Americana and the finest British tailoring. Superdry’s core philosophy is to offer ‘future classics’ with incredible detailing, original fits, and vintage washes, at attractive prices creating clothing that suits every age.

With the brand’s ethos: quality, value and design, Superdry will keep Manila’s fashionable set looking their best for any season.