Discovered this new brand in Beauty Bar Heloise de V. from the South of France. The scents are derived from the experiences of the owner Heloise herself – Au bord de la riviere (lavender citrus), a l’ heure de la ineillette (rose) and dejeuner sous le figuier (fig)
It is often hard to find the right word to describe a smell, it is easier to associate it with the recollections it can evoke. When we speak about the South of France, we often refer to scents only: rosemary, lemon, lavender, rose, etc.
Heloise De V. has imagined fragrances which embody aromatic recollections conjuring up the South of France.
The perfumes of Héloïse de V. are rooted in the heart of the Uzès region, which boasts a rich heritage of fragrances, both rare and authentic. Celebrated by poets and artists for its gentle lifestyle, it is also renowned for the beauty of its architecture. Down a winding alley, it is not unusual to discover, through a half-open doorway, some unexpected treasures: secret aromatic gardens, a maze of flower covered interior courtyards, preserved facades.
The generous sun cultivates an exceptional terrain, which causes the senses to flutter with excitement. The Garrigue silently releases savory scents of thyme, rosemary, sage,… which instantly evoke Provence. Fertile lands, abounding in delights from orchard and vegetable gardens alike have always inspired fragrant recipes with a unique savouring flavour. The surrounding area, landscapes of immense beauty, with its striking contrasts, elicits unforgettable sensations.
Overlooking trends, she imagined a timeless perfumery of sensations and creation, fragrances which embody aromatic memories magically invoking the South of France. Its unforgettable moments, its peaks and valleys bathed in sunlight, its Garrigue scents. The perfumer’s task of composing requires a lengthy adjustment process to create the sought after harmony, the perfect harmony, the one that enchants the senses, orange blossom, rose, fig leaf, lemon, freesia… that exquisite alchemy where scents blend with sheer simplicity.
A few drops of Héloïse de V. perfumes suffice to suspend time to incarnate a memorable lunch under the fig tree, the longed-for time for flower-picking or a splash in the river.
Classics have been tweaked to create modern compositions which evoke moments experienced, shared, pleasures and emotions.
The composition work, called for lengthy and intricate finessing to achieve the harmony being sought, the perfect blend, that which enchants the senses.
The Collection includes a range of perfumes, scented products for the home and innovative fashion accessories as the perfect gifts. Does not contain any materials derived from human or animal sources. Héloïse de V.’s products are not tested on animals. It is paraben-free, phenoxyethanol-free, OGM-free, silicon-free, nanoparticle-free, PEG-free, dye-free.
This brand offers also something unique aside from the nice scents – they sell a bracelet and a necklace which you spray the fragrance on.
For the bracelet with the leather fig leaf, you spray it behind and wear it so it’s touching your pulse.
For the necklace spray it also behind the fig and smell good while wearing it. The chains won’t tarnish don’t worry. Makes a very nice gift too for someone special
Another nice product from Heloise de V – body cream and hand cream which is not sticky after applying
Beauty Bar is exclusively distributed by Stores Specialists, Inc. – a member of The SSI Group – Héloïse de V is located at Central Square, Greenbelt 5, Rockwell, Trinoma, Magnolia, Podium and Estancia (March 2015). Shop online at shop.beautybar.com.ph
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