Energy. Movement. Strength. Power. A redefined aesthetic emerges for Jimmy Choo Cruise 2015, with today’s active and modern woman playing the role as muse. Constantly connected, always on, moving from day to night, city to city, business to leisure, Creative Director Sandra Choi responds by uniting function with style,fusing luxury traditions with technology to create a sporty collection that keeps up the pace while preserving the allure. “I imbued the collection with a sense of performance glamour, merging the sensibility of athletic wear with the speed and sleek style of a race car. Luxe details and high-tech materials work their way into strappy stilettos and sporty sneakers with equal measure.” Sandra Choi, Creative DirectorStealing a play fromthe sneaker handbook, LYTHE sandals feature a foam rubber midsole and honeycomb mesh upper detailing in acid yellow and turquoise. Though propped on 125 mm, the heel is grooved like a tire tread for running around town. The LEE sandal – in a range of energetic colors like acid yellow, turquoise, geranium and violet – girds in for motion with two bold straps across the foot. Flats feature prominently in the line-up for Cruise and go from day to night. Pointy-toe ALINA comes in a range of racy colors including one that ripples with pool water reflections. Evening styles glitter with jewels, smarten up with a tuxedo bow and glimmer with mirror finishes all the while keeping the heel low to the floor. And for the ultimate race-around-town shoe, Jimmy Choo introduces LONDON a luxed-up track shoe with leather mirror finishes and zig-zag detail accented in bold pops of color. Jimmy Choo handbags for Cruise have precision styling built for life in the fast lane. The new ALFIE carryall is the perfect fusion of soft and structure for laid-back or smartened-up dressing. The size is roomy enough to pack a change of shoes or a small evening clutch for fashion
chameleons who want to switch it up during the day. Sporty cross body bags REBEL, ZADIE and AVA in a range of pop colors tuck away the luxe essentials while allowing hands free for multi-taskers. 
In the Philippines, Jimmy Choo is exclusively distributed by Stores Specialists, Inc. (SSI) – a member of the SSI Group – and is located at Rustan’s Makati and Shangri-la Plaza East Wing
