Eye-popping colors. Experimentation. Painted effects. The new Furla collection for Spring/Summer 2015 plays with fashion, art and graphics, melding the worlds with a dynamic appeal, understated elegance and upbeat energy.
Inspired by the Neo-Pop artistic movement, a post-modern interpretation of Pop Art, the new styles vibrate with lively colors, primarily festive shades of sunshine, hibiscus orange and ocean blue, counterpointed by gentler shades of white, gray and dove.
Splashes of colors that with chromatic gusto are often combined together to form daring color-block effects, adding a distinctive personality to the new “Furla Twist bag”, a versatile and labor-intensive buckets-shaped shopper, complete with a metal bar and a woven inner compartment.
For trendsetters on the go seeking a relaxed modern elegance from sunup to nightfall, Furla presents the season’s novelty shape: the soft-edged, user-friendly “Furla Spy backpack” in soft nappa and suede that is adorned with either mini or macro flat studs in burnished metal that set off a graphic polka dot effect.
In the iconic “Furla Metropolis bag”, a small chain-strapped bag characterized by hand-stitched padded details that trace geometric motifs down the front, the clasp features a multi-color rubber coating, again in pretty color combinations.
The same padded details also enhance the clean and sleek personality of the new “Furla Alice tote”, an expression of contemporary casual class that reveals a painstaking artisanal expertise and distinctive details that transcend time.
Pushing ahead with its ability to innovate and reinvent a longstanding heritage, anchored on impeccable Made in Italy craftsmanship, prized materials and an ever-evolving creativity, the latest version of the iconic “Furla Candy bag” in soft PVC is a high-impact explosion of colors and opposing textures that add a touch of playful glamour to any day. Also of note is the version featuring resin brush-stroke effects that vary from subtle trickles to bold splotches, rigorously hand-applied to make each bag unique.
Further strengthening the brand’s bond with the art world is the collaboration with prominent Tokyo-based illustrator, Maho Tonouchi, who inspired the interactive artistic installation, starring the new Furla bags that was presented during Milan Fashion Week.
FURLA TAPS WORLD-CLASS TALENT MARIO TESTINO AS CREATIVE PARTNER
Further sealing its evolution as a leading international premium accessories lifestyle brand, Furla has teamed up with world-class photographer Mario Testino and his creative agency, to shape the brand’s artistic image across the board.
Starting with the Spring Summer 2015 Collection, the brand will develop a 360-degree project that will set the tone of voice and the communication codes of the brand, developing a media-neutral creativity, which will roll out to all platforms: point of sales, media and web.
Only in the early stages of a long-lasting collaboration, the creative partnership between Testino and Furla will transmit the brand’s colorful, joyful and contagious Italian lifestyle mood that celebrates both its iconic and novelty products with a strong mix of quality and innovation.
The lively and dynamic images will be reflected in the ad campaign for media and outdoor, in window display, in store and web catalogs as well as in videos for the website, social media platforms and PR purposes.
This new challenge is the first initiative of a strong and focused marketing strategy, aimed at bringing Furla into the next level of its international growth.
“This is a very exciting and positive time for the brand. We are proud to begin this partnership with such a great artist like Mario Testino. His creativity will project Furla to the next level of its global evolution,” declares Eraldo Poletto, Chief Executive Officer of Furla.
“Furla is about energy, life and colors. When I look at the product, I imagine whoever is wearing it is having a great time. It’s a great journey we are beginning together,” said Mario Testino about the brand.
In the Philippines, Furla is exclusively distributed by Stores Specialists, Inc. (SSI) – a member of the SSI Group – and is located at Greenbelt 5, Rustan’s Makati, Central Square, Shangri-La Plaza Mall and Newport Mall.
