May 2015 (Milan, Italy) – Brooks Brothers has been designated the official apparel sponsor for the USA Pavilion at this year’s world’s fair, Expo Milano 2015. Brooks Brothers, established in 1818 and America’s oldest apparel brand, created custom uniforms for the 120 Student Ambassadors representing the best and brightest from colleges and universities from across the United States.
Each student is outfitted in the brand’s iconic button-down shirt and blue blazer. Completing their outfits, men will wear a special edition tie and women a custom silk scarf; both items feature the USA Pavilion’s distinctive flag motif.
All of the uniforms have been created by Brooks Brothers at its factories in the USA and were revealed during the opening day ceremony.
The USA Pavilion’s theme is “American Food 2.0: United to Feed the Planet” and encourages open dialogue and highlights innovation on a wide range of topics, including food security, sustainability and mobility, with an eye towards the planet’s future.
Brooks Brothers has also designed and created uniforms for the staff of the James Beard American Restaurant at Seven Stars, located at the Galleria Vittorio Emanuele II and for the USA Pavilion’s “Food Truck Nation” located on the USAP grounds. The restaurant staff can be seen wearing red & white gingham shirts, a navy tie and an apron crafted in denim.
“Brooks Brothers is proud to be a partner and sponsor of the USA Pavilion at Expo Milano,” said Claudio Del Vecchio, Brooks Brothers Chairman and CEO. “It is a significant and historic event and we feel strongly aligned with Expo’s mission to showcase American innovators that strongly influence and shape our culture on a global scale.”
Jerry Giaquinta, Chief Communication Officer of the USA Pavilion at Expo Milano 2015 recognized the partnership by saying, “We are honored to have Brooks Brothers as a partner, as they are exemplary of American creativity and business innovation. We are grateful for the tremendous effort they have put into designing great outfits that blend Italian and American styles. Student Ambassadors were thrilled when they first tried them on”.
Brooks Brothers will also offer exclusive souvenir products including two signature ties, hats and a denim apron, all made in the USA. These collectable items will be sold exclusively at the USAP and at the Brooks Brothers flagship store on Via San Pietro all’Orto in Milan, Italy.
About Friends of the USA Pavilion Milano 2015
The U.S. Department of State has selected the Friends of the USA Pavilion Milano 2015 as its private sector partner to work with the U.S. government to develop and implement an official American presence at the Expo. Friends of the USA Pavilion Milano 2015, a 501(c)(3) nonprofit organization, is a collaboration between the James Beard Foundation (JBF) and the International Culinary Center (ICC), in association with the American Chamber of Commerce in Italy, whose mission is to conceive, design, fundraise for, and produce the USA Pavilion and programs at Expo Milano 2015.
The USA Pavilion at Expo Milano 2015 would not be possible without the generous support provided by our growing list of partners: General Electric, NUSSLI, Fiat Chrysler Automobiles, CNH Industrial, PepsiCo, Microsoft, Uvet, Walgreens Boots Alliance, DHL, Brand USA ,DuPont, Adler Pelzer, Boeing, Cisco, Luxottica, Brooks Brothers, illy, Bank of America, EMC, 3M, Research Frontiers, Vidsys, Alaska Seafood, Dow, Uber, McKinsey & Company, Fleishman Hillard, U.S. Sustainability Alliance, Mapei, American Hardwood Export Council, Food Export Association of the Midwest USA, Food Export USA-Northeast, NAEGA, USA Poultry & Egg Commission, USA Rice Federation, U.S. Dairy Export Council, U.S. Grains Council, U.S. Soybean Export Council, The Beaches of Fort Myers & Sanibel, Greenhouse Communications LLC, Copernico, Sweet Street Desserts and the Bracco Group.
Through the leadership of Commissioner General Doug Hickey and the overall direction of the U.S. Department of State, the Friends organization oversees every aspect of the project in consultation with a team of experts across the science, business, technology, agriculture, sustainability, design and other fields. The pavilion’s management and program is directed by President Dorothy Hamilton (founder and CEO of ICC), Chief Executive Officer Charlie Faas, and Chief Creative Officer Mitchell Davis (EVP of JBF). Biber Architects has been selected to design the USA Pavilion, and Thinc Design is serving as USA Pavilion exhibition designer.
For more information, visit: www.usapavilion2015.net and www.expo2015.org/en.
Twitter: @USAPavilion2015 – https://twitter.com/USAPavilion2015
Facebook: USA Pavilion at Expo Milano 2015 https://www.facebook.com/usapavilion2015
Instagram: @USAPavilion2015 – https://instagram.com/usapavilion2015/
About Brooks Brothers
As America’s oldest retailer, Brooks Brothers has long been a fashion innovator. Established in 1818, Brooks Brothers was the first to offer ready-to-wear clothing and has continued throughout history with iconic product introductions including: seersucker, madras, the non-iron shirt and the original button-down collar. Nearly two centuries later, Brooks Brothers is proud to uphold the same traditions and values and to be the destination for ladies and gentlemen from every generation. Since its founding 197 years ago in New York, Brooks Brothers has become a legendary international retailer while maintaining a steadfast commitment to exceptional service, quality, style and value. www.brooksbrothers.com
Brooks Brothers tailored clothing, shirts, and ties are proudly made in America.
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In the Philippines, Brooks Brothers is exclusively distributed by Stores Specialists, Inc., a member of SSI Group, Inc., and is located at Central Square, Power Plant Mall, Shangri-La Plaza East Wing and Rustan’s Makati. Visit www.ssilife.com.ph for more information.
