Charming Charlie, the rapidly growing women’s contemporary jewelry and accessory retailer, opened the brand’s first location in the Philippines at Central Square in Bonifacio High Street last December 11. In the Philippines, Charming Charlie is exclusively distributed by Stores Specialists, Inc., a member of SSI Group, Inc., which has further growth planned for the brand in Manila next year.
Known for carrying a wide array of accessible fashion accessories merchandised by color, the Charming Charlie store offers a full range of product including fashion jewelry, handbags, small leather goods, scarves, watches, sunglasses, a special occasion collection, and more. The Central Square location showcases the brand’s newest retail concept with signature double doors in vibrant pink lacquer and a residential-style interior that mixes feminine, mid-century accents with luxe materials and whimsical details.
“The Philippines is a fast growing territory with an increasing population of young adults and proven track record for American brands so entering Southeast Asia following our Middle East expansion made perfect sense for the brand,” said Charlie Chanaratsopon, Founder and Chief Executive Officer of Charming Charlie. “SSI Group is the premier partner in the Philippines and we believe their local expertise will allow us to bring our incredible value and fun shopping experience to customers throughout the region.
Opening as many as 55 stores in the United States each year, Charming Charlie is continuing to build a loyal following of passionate clients and is quickly becoming the must-shop destination for women’s accessories. Building on its momentum, international expansion was the next logical step. The company’s movement into the Middle East and the Philippines this year marks the beginning of a significant transformation for Charming Charlie as it evolves into a global brand.
“We are delighted to be working with Charming Charlie to launch their brand in the Philippines,” said Anthony Huang, President of SSI Group, Inc. “We look forward to charming the country’s fashionistas with stores that will provide accessible accessory options to complete their everyday looks.”
Charming Charlie is a women’s contemporary jewelry and accessories retailer that offers unrivaled value through high quality style and an accessible price. Launched in 2004 by Charlie Chanaratsopon, the brand is known for merchandising its broad assortment of product by color, which includes fashion jewelry, handbags, accessories, apparel, footwear and more. Charming Charlie has more than 350 global retail stores across the United States, Canada, United Arab Emirates, and the Philippines. For more information, visit www.charmingcharlie.com or www.ssilife.com.ph.
In the Philippines, Charming Charlie is exclusively distributed by Stores Specialists, Inc., a member of SSI Group Inc., and will open in Central Square this December. Visit www.ssilife.com.ph for more information.
