Welcome to Manila Rudy Barbazza @rudyproject1985 of Rudy Project @rudyworld Celebrating 30 years ( 17 years in the Philippines )! Congratulations Gabriele @gabrielegboschi and Julie Boschi of @rudyprojectph #RudyProjectPh #RudyBarbazza #RudyProjectPh30
Rudy Barbazza, Founder of the performance eyewear brand Rudy Project, has always been a man with a plan. He has always believed that “Every big journey begins with the first step.”
“Because a Bet is a Bet”
In 1985 Rudy Barbazza was challenged by a friend to sell sunglasses to athletes. He took that challenge personally, as a project. Since then, that project became known around the world as Rudy Project.
He created Rudy Project with the firm conviction to improve the performance of athletes all over the world. A love of progress, a passion for style and a keen eye for quality all contributed to give life to his Vision: the world’s most technologically advanced sports eyewear.
Rudy Project works in cooperation with athletes from all fields, listening to what they want and need. Rudy Project never stops researching to find the latest and best materials available to realize cutting- edge products.
Technically cool: the two words that can best sum up this Vision: the two words that best describe the DNA of each and every design carrying the brand Rudy Project.
Rudy Project designs and manufactures hi-tech sunglasses, goggles and helmets by applying the most advanced science, materials engineering and computer technology.
Rudy Project is known for providing the absolute best RX solutions for athletes and outdoor enthusiasts around the world. In addition to our unparalleled customer service standards, we pride ourselves on always being on the cutting edge of technological innovations for all of our products using two superior lens technologies: RP Optics™ and ImpactX™.
“When passion is paired with courage, a masterpiece is born”
Conceived in the city of Treviso in the region of Veneto and deeply rooted in the land responsible for its inspiration, Rudy Project quickly became an international reality. As a leader in sports eyewear, it now produces and distributes sport sunglasses, prescription glasses, helmets, goggles and other sport accessories of the highest technical quality.
ADVANCED SCIENCE. DISTINCTIVE DESIGN. SUPERIOR PERFORMANCE
A sports eyewear leader for 30 years, Rudy Project is leading a race that knows no limits: the continuous pursuit of excellence in its materials, design and performance. Rudy Project is an established brand above all because of its performance sunglasses, RX solutions, as well as goggles and helmets of the highest technical level. It’s a company that knows sports extremely well, and listens to the needs of its players in order to ensure winning solutions. Since 1985, Rudy Project has been a worldwide leading company for products made in Italy, and with a new generation of leadership in the form of founder Rudy Barbazza’s own two sons, Cristiano and Simone, that success is sure to continue.
“We represent the top range of sporting eyewear and we manufacture everything 100% in Italy,” related Cristiano Barbazza, Chairman and CEO of the company. “To satisfy the needs of our athletes, we offer high-performance products which are highly customizable, such as our award-winning prescription solutions for athletes who need vision correction. Our customer base, who we manage to reach all over the world through optical and sports distribution channels, is often represented by very specific niche markets who recognize the value of our products.”
Established with the aim of improving the performance levels of athletes around the world, Rudy Project has had great success as a result of its constant investments in the development of new materials and technologies for lenses and frames. By making total quality in each product part of its core ideology, the brand has experienced rapid growth and adoption by pros in every field.
Love for progress, passion for style and attention to quality have given rise to an exclusive collection of technologically advanced sports accessories. “Technically Cool” is an elegant but powerful slogan that best expresses the DNA of every Rudy Project creation. Used by more than ten-thousand professional athletes in all sports, all over the world, it is no coincidence that Rudy Project has taken away countless awards and prestigious titles, such as Best Aero Helmet from Triathlete Magazine, Timeless & Breakthrough Design awards from Men’s Journal, 2x Gear of the Year from Outside Magazine, and Most Worn Helmet of the IRONMAN World Championships in Kona, Hawaii, for the last four consecutive years.
Many internationally-renowned champions choose Rudy Project to help them win,” says Simone Barbazza, Rudy Project marketing manager. “From champions in the Triathlon world such as Andy Potts, to golfer Edoardo Molinari and the biggest cyclists and teams, not to mention motorcycle stars like Cyril Despres, Bradley Smith, Alexis Espargaro, Scott Redding, Jenson Button, Dani Pedrosa and many others. In terms of quality, we do not compromise, so that we can satisfy the most demanding sports stars”.
With 30 years of experience in developing performance eyewear, Rudy Project developed the most technologically advanced eyewear.
FOTONYK: PERFORMANCE EMPOWERED
Performance empowered. The Fotonyk cutting-edge features, superior comfort, and breathtaking design have been seamlessly merged together into one masterpiece.
The Fotonyk contains a multitude of technologies, but the most distinctive feature is the new ‘Bumpers’ system. Crafted from a soft and resilient polymer, the bumpers offer enhanced protection to the face during falls or impacts, all while offering a customizable and unique look. Independently mounted on the frame and secured with a smart lock system, the bumpers can be removed to create a half-rim lens with an unobstructed view. Bumpers are available in an array of colors, and are interchangeable for individual style.
The Fotonyk boasts an ultra-light yet robust design, which features air channels strategically placed at the top of the lens where heat accumulates during activity. Building upon Rudy Project’s award-winning ‘Vent Controller’ system, users can easily manage the internal airflow with a single click up or down of the lens, bringing their comfort experience to a whole new level. Air circulates in and out through large vents inside the temples, which ensures reduced aerodynamic drag and optimized fog control. These frames additionally feature the new Ergonose X, allowing the user to adjust the nosepiece for any face shape.
Always at the peak of optical science, Rudy Project is committed to deliver unsurpassed visual performance. The Fotonyk is available with many lens configurations including ImpactX®, the world’s most advanced photochromic lens technology, engineered to ensure unbeatable eye protection.
RYDON 30th edition
Rudy Project’s all-time best-selling sunglass model, the Rydon, has earned legendary status as the sunglass that exemplifies the DNA, excellence and passion of the Rudy brand.
To celebrate in style, a one-of-a-kind Rydon 30th Anniversary Collector’s Edition has been crafted to pair this timeless design with exceptional 18-carat white gold mirrored lenses, offering a remarkable and exclusive look.
Grilamid chassis, ultralight Kynetium alloy temples, emblems and fixtures are finished in a superb and unprecedented polished gold finish.
TRALYX: SCULPTED BY THE WIND
The Tralyx redefines the pinnacle of eyewear bike technology. Outstanding lightweight styling and phenomenal comfort are combined with unobstructed wide peripheral field of vision and unparalleled heat dissipation solutions thanks to the innovative PowerFlow system.
Tralyx sets the debut of the brand new system “Adaptive Tips”: designed to ensure compelling comfort superiority. Combined with our latest generation fully adjustable co-injected Ergonose IX design, the Tralyx sets significant advance in comfort technology.
ASTROLOOP
Classical inspirations, but with undeniably modern and sporty overtones. The Astroloop model is a new pair of durable yet ultra-lightweight sunglasses with a sporty chic spirit that feature lenses with exceptional technical characteristics.
Made in the timeless and classic shades of Matte Black (with smoke black lenses), Demi Turtle Gloss (with Brown Matte lenses) and Crystal Gloss (with laser black lenses), the Astroloop model boasts an energetic spirit, but with a timeless design that renders ideal for everyday use.
Like with every pair of RP glasses, the lenses are “built” using the latest technologies, and offer exceptional performance for those in search of both sharp vision and uncompromising protection against the sun’s harmful rays.
SPINHAWK
Spinhawk are lifestyle glasses with a great sporty look, perfect to be worn when relaxing away from the field of play. Their design is the result of a clever combination of elements drawn from Rudy Project’s heritage and new details that create a unique and timeless style. Plus, the Rp Optics lenses reduce visual stress, offer total protection from UV rays and guarantee a real cool look. Spinhawk is also available in the Slim version, designed for thin faces.
Elevate your performance and style with Rudy Project’s technically cool range of products that provides maximum comfort, ultimate performance, and durability. These merchandise are available in the following Rudy Project Stores: SM Mall of Asia, Podium, Alabang Town Center, Bonifacio High Street, SM Cebu and Trinoma.
