ADORA announced today the opening of Murad, the pioneering clinical skincare brand. Murad offers consumers the opportunity to experience a skin health assessment inspired by the consultations performed by world-renowned dermatologist and Murad founder, Dr. Howard Murad.
Murad is founded on the simple truth that everything is connected. This distinctive point-of-view, called Connected Beauty, is a whole-person approach to health and beauty that inspires people to nourish their skin, awaken their body through physical activity, be kind to their mind, and “eat” their water by consuming water-rich fruits and vegetables.
Murad Skin Health Specialists in Adora will provide Youthcam Skin Analysis consultations, prescribe customised skincare regimes and teach customers that the foundation of healthy skin begins with a whole-person approach to health.
The YouthCam, a state-of-the-art skin analysis system is a proprietary software backed by more than 40 years of research conducted by Dr. Murad. This measures five key skin health concerns: fine lines and wrinkles, pigmentation, redness, inflammation and pores.
Adora will carry four product collections including: Acne, Age Reform, Environmental Shield and Resurgence. Best-selling products to look for in-market are:
Invisiblur Perfecting Shield SPF 30 | PA+++ Php 3,450, 30mL) – Utilising advanced technologies, this 3-in-
1 invisible skin perfecting shield blends together advanced treatment, primer and SPF technologies that
immediately treats the visible signs of ageing, blurs imperfections and protects skin against UV damage.
94% of users saw improved smoothness and texture*HydroDynamic® Ultimate Moisture (Php 3,350 50mL) – Through Dr. Murad’s research he discovered that cellular hydration plays an integral role in overall health. To optimise cellular health, water-rich nutrition, dietary supplements and topical skin care products should be used on a daily basis to aid cellular hydration. Hydro-Dynamic® Ultimate Moisture provides 24-hour hydration* while visibly reducing the appearance of fine lines and wrinkles.
EyeLift Firming Treatment (Php 3,850 30mL) – This highly concentrated, professional-strength formula was originally developed and exclusively utilised in Dr. Murad’s dermatology office. Focused on delivering the same unmatched efficacy at home, this anti-ageing treatment infuses the delicate eye area with a proprietary surface-filling and firming technology that instantly lifts, firms and tightens to visibly reduce the appearance of lines and wrinkles.
Murad’s MattEffect™ Blotting Perfector is a first-of-its-kind skincare cushion compact that instantly mattifies, refreshes and sets makeup with a translucent, liquid blotting formula. MattEffect’s Soft Focus Mattifying Spheres absorb oil, minimize pores and perfect skin. Set makeup, touch up throughout the day, or use on bare skin for a natural, matte look. Its cooling, antimicrobial applicator won’t disturb makeup. Works on all skin tones.
MattEffect™ Blotting Perfector is part of Murad’s Pore Reform collection of skin care products designed to help minimize the appearance of pores through targeted cleansing, exfoliation and oil reduction.
Every day, skin is assaulted by environmental aggressors that can cause visible signs of aging: blue light from digital devices, pollution from cars and smog, infrared radiation from warming devices like stoves or microwaves, and of course, UV rays from the sun.
That’s why Murad has developed City Skin® Age Defense Broad Spectrum SPF 50 PA++++, a revolutionary, multi-active 100% mineral sunscreen that truly goes beyond sun defense to offer complete protection, shielding skin from five environmental factors: blue light, pollution, infrared radiation, UVA, and UVB.
City Skin Age Defense Broad Spectrum SPF 50 PA++++ is part of Murad’s Environmental Shield® collection of formulas harnessing the power of antioxidant Vitamin C working to help prevent and combat the effects of environmental aging.
A daily dose of pollution and blue light from electronic devices can accelerate visible signs of aging. 
Murad’s City Skin®
Overnight Detox Moisturizer is a breakthrough moisturizer that detoxifies skin overnight from the pollutants that have accumulated during the day. The formula features super-charged antioxidants from Marrubium Plant Stem-Cells to
neutralize pollutants and strengthen skin’s barrier while you sleep. Next-generation Vitamin C helps brighten and even tone while nourishing botanicals plump skin to help visibly reduce fine lines and wrinkles. This lightweight cream breaks quickly when massaged onto the skin. Skin is left hydrated with no greasy or oily after-feel.
City Skin Overnight Detox Moisturizer is part of Murad’s Environmental Shield® collection of formulas harnessing the power of antioxidant Vitamin C working to help prevent and combat the effects of environmental aging.
Availability:
City Skin Age Defense Broad Spectrum SPF 50 PA++++ will be available July 2017.
Additional product information can be found on Murad.com or follow us on Facebook, Twitter, Instagram, YouTube and Pinterest.
MattEffect will be available in all Rustan’s Department Stores starting
May 2017.
ABOUT MURAD, LLC
Founded in 1989, Murad is a pioneering clinical skincare brand dedicated to encouraging people to live happier, healthier and more fulfilling lives. Backed by 19 unique patents and a 30-year legacy of research and clinical testing, Murad’s unique philosophy, called Connected Beauty, is a whole person approach to health and beauty that inspires people to nourish their skin, awaken their body through physical activity, “eat” their water by consuming water-rich fruits and vegetables, and be kind to their mind. To learn more about Murad and its products, visit www.murad.com.
