Beautiful launch of the new reinvented Clarins Double Serum 
DISCOVER THE ALL-NEW CLARINS DOUBLE SERUM
One of the World’s Most Iconic and Hardworking Serums Gets An Upgrade
Clarins’ iconic serum has more surprises in store for you. Two serums in 1, this has always been Double Serum’s unparalleled claim since it was first formulated in 1985. It’s a feat that was made possible thanks to a pioneering double formula inspired by biomimicry. It combines the best water-soluble and oil-soluble ingredients which target signs of aging and help stimulate the skin’s 5 vital functions. Double Serum has long been the complete age-control concentrate women can’t live without.
THE 8TH GENERATION EDITION CLARINS DOUBLE SERUM
This year, Clarins reinvents the iconic Double Serum in its 8th generation edition, decoding the language of youthful skin with a double innovation that offers exceptional improvement on all the different signs of aging.
The language and listening system of cells
Cells, as long discovered by scientists, communicate to each other. They express and capture messages emitted by other cells or by the environment. This year, Clarins Research dives even deeper into the heart of cells and highlights a major scientific discovery: Clarins identified a cellular “listening system” that has never been explored called lipid microdomains. These are also referred to as lipid “rafts” located on the cell’s membrane. Highly concentrated in cellular receptors, these microdomains make it possible for cells to “hear” messages from their environment well and are key actors in the language of youthful skin.
Lipid microdomains are found in different types of cells including keratinocytes (key to the skin’s barrier function) and fibroblasts (key to promoting youthful skin). To help preserve the skin’s youth and beauty, each cell ensures 5 vital functions: regeneration, oxygenation, nutrition, hydration, and protection.
FOLLOW THE CODE [20 + 1]
To stimulate the skin’s 5 vital functions, the new Double Serum ‘decodes’ the skin’s youthful language. Clarins researchers mobilized all their scientific resources to decipher the cosmetic properties of hundreds of plant extracts and studied their interactions with the skin. This rigorous venture resulted in the selection of a total of 20 key ingredients: 18 high-performing plant extracts that have a specific action on each of the skin’s vital functions and 2 plant-based ingredients with a targeted action. Double Serum brings these extracts together in one product this year with the addition of a new discovery: turmerone.
New star ingredient turmerone
Clarins Laboratories selected the highest performing ingredient to protect the cells’ ‘listening system’ or lipid microdomains and maintain cellular receptivity: turmeric extract, which is highly concentrated in turmerone, a bio-inspired vegetal discovery.
Having been inspired by the exceptional communication qualities of turmerone, Clarins Research studied several plants that contained this extract and chose to use one, turmeric.
to protect the lipid microdomains (in vitro study). Thanks to its exceptional concentration in turmerone, turmeric extract targets the cell’s lipid microdomains to 1) preserve its ‘listening’ ability, 2) enhance good cellular communication, 3) thereby optimizing the 5 vital function’s proper functioning.
NO PROMISES, JUST RESULTS
The Clarins Double Serum has clinically proven anti-aging performance: In just one week, visible pores and fine lines are diminished; in one month, skin is visibly smoothed, firmed, more beautiful, and looks younger. Clinical tests prove it can reduce wrinkles by up to 20.1%; make skin more elastic by 32.5%; reduce pores by up to 16.2%; and hydrate the skin all day long (68.1% an hour after application).
The bio-inspired, highly concentrated, unique double formula delivers age-control benefits in a wonderfully sensorial texture. It combines the richness of an oil (without any greasy residue) with the smoothness of an ultra-comfortable gel texture to immediately smooth the skin and promote an unequalled feeling of wellbeing.
A NEW ‘INTELLIGENT’ DOUBLE VIAL BOTTLE
The previous versions of Double Serum had two different vials which contained each of the formula phases. The new version houses interlocking vials: the oil-based phase is now housed in the hydric phase.
A unique double pump system
To preserve the integrity of the liposoluble and hydrosoluble ingredients, the two phases in the new Double Serum mix together upon application. Its unique push button system automatically delivers just the right amount of each phase: ? water-based ingredients and ? oil-based ones. The new adjustable push button system makes it possible to customize the amount of product used depending on the skin’s needs or the climate/seasons
Clarins is exclusively available at Rustan’s Department Stores in Ayala Center Makati, Shangri-La Plaza Mall, Alabang Town Center, and Ayala Center Cebu
For more information, visit www.rustans-thebeautysource.com
