Starbucks® launches mobile app in the Philippines
Starbucks Philippines announced the expansion of the company’s industry-leading digital ecosystem with the launch of the Starbucks PH® App, a mobile app providing a fast and convenient payment method for customers at more than 300 stores across the market.
The first coffee retailer to offer this innovation in the Philippines, the Starbucks® PH App integrates the popular Starbucks Card payment method and My Starbucks Rewards® on customers’ mobile devices.
“We are pleased to introduce the Starbucks® PH App to our My Starbucks Rewards® customers as they earn stars and engage with Starbucks online,” said Keith Cole, head of marketing, Starbucks Philippines. “This is the latest Starbucks innovation which aims to provide an enhanced experience and meet customers’ needs in the digital space, while continuing to provide an exceptional experience in our stores.”
Extending the Third Place
A feature called “Shake to Pay” allows customers to shake their phones to bring up a barcode within the app that can be scanned to pay and redeem. The app is linked to their My Starbucks Rewards® account so balances are automatically updated whenever the app is used.
The Starbucks® PH App keeps customers in the loop, making sure they are the first to know the newest product offerings and promos. Customers are notified whenever new messages are received on the app. Starbucks® PH Appusers are also in for a treat as they receive special offers and event invitations straight into their app inboxes. As an added bonus, users can also share these offers with friends through email and social media accounts.
Register to a My Starbucks Rewards® account and easily track your Stars and rewards on your phone with the Starbucks® PH App. Pool your Starbucks Cards into one account and deactivate a lost Starbucks Card within the app. Users can even view past transactions and track their balance real time. A feature called “Shake to Pay” allows customers to shake their phones to bring up a barcode within the app that can be scanned to pay and redeem. The app is linked to their My Starbucks Rewards® account so balances are automatically updated whenever the app is used.
The Starbucks ® PH App also helps Starbucks lovers enjoy their favorite beverages anytime, anywhere with its store locator feature. Here, they can be directed to the nearest store along with a list of other recommendations in the vicinity as they search by store name, Starbucks Reserve® store, drive-thru store, or stores open at the moment.
The app also includes a menu of beverages, food options, packaged whole bean coffee, as well as seasonal offers and a newsfeed with the latest merchandise that Starbucks customers can easily explore.
Download the Starbucks ® PH App on App Store or Google Play Store for access to a wider range of experiences and connect to an exciting network of flavors, rewards, and conveniences right at your fingertips.
Innovating our Digital Flywheel
Starbucks consistently innovates to elevate the coffee experience for its customers. When it opened its first store in the Philippines in 1997, the Starbucks Experience was born. Coffee was redefined for many Filipinos from an ordinary drink that was prepared as part of a morning routine to a perfectly handcrafted beverage, made just the way you like it.
In 2013, after years of serving delicious cups of coffee to Filipinos, the global brand changed the game once more by turning the simple act of enjoying your favorite Starbucks beverages into an even more rewarding experience with the My Starbucks Rewards® loyalty program.
With My Starbucks Rewards®, customers are able to collect Stars, redeem rewards, receive the latest updates on new products, limited-edition merchandise and exclusive events and experience convenient cashless payment with their Starbucks Cards.
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About Starbucks Philippines
December 4, 1997, the Philippines had its first taste of the Starbucks Experience with its very first branch at the 6750 Ayala Building in Makati City. Starbucks has since won the hearts of the Filipinos. The opening of the 6750 Ayala store marked an important milestone in our history – the Philippines became the third market to open outside North America. The tradition of warm hospitality, constant need for connection, and love for coffee – these are the qualities that make Starbucks Coffee and the Filipino people a great culture fit.
To share in the experience, please visit us in our stores or online at www.starbucks.ph
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience please visit us in our stores, online at Starbucks.com and through the Starbucks Newsroom.
