#MeAndMyPeekaboo Digital Initiative Chapter 2
Iconic Women Around the World
Intimate, personal, unique. What’s your relationship with the Peekaboo bag?
In the year of the 10thanniversary of the launch of the iconic Peekaboo bag, FENDI unveils the second chapter of its #MeAndMyPeekaboo project involving iconic related women from around the globe.
Following the first chapter, a video and image campaign featuring Silvia Venturini Fendi, FENDI Creative Director for Accessories, Menswear and Kidswear and her daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi, this one now focuses on five international couples of women.
Mothers and daughters, or sisters, they are the protagonists of intimate and unexpected images and short videos, were released on FENDI’s social networks.
A silent and discreet character, the legendary FENDI Peekaboo bag shines in the images in several variations, from the classic regular style to the mini and micro options.
For the first time Kim Kardashian and Kris Jenner, along with Kardashian’s daughter North West, shot in Los Angeles, showed their special connections. They star in candid and spontaneous shots, which instead of focusing on their public images, capture their most authentic and intimate personality. The frames create a sort of family album offering an unseen, unexpected point of view on their relationship.
FENDI embraced the same approach to shoot other international personalities in their private lives. They include sisters Jessica and Krystal Jung, both singers and actresses, who were photographed in Seoul, Hong Kong-based mother and daughter, Kam Fung and music performer Joey Yung, musician Dou Jiayuan captured with her mother, photographer GaoYuan, in Beijing, as well as Ewan McGregor’s daughters, actress and photographer Clara Mc Gregor with songwriter EstherMc Gregor, who were portrayed in Los Angeles.
Each short film features Kanye West’s Love Lockdown as its emotional, captivating and progressing soundtrack. To celebrate his strong love for his family, Kanye West has chosen to give his voice to the video featuring his wife, Kim Kardashian, his little daughter North West and his mother-in-lawKris Jenner, adding his personal touch to the women’s special connections. An episode after another, the song unfolds as FENDI develops a narrative, highlighting the special, irreplaceable and strong bond between outstanding women.
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#MeAndMyPeekaboo
#FendiPeekaboo
Fendi is available at Rustan’s Makati and Rustan’s ShangriLa
