NEW TOMMY HILFIGER #WHATSYOURDRIVE EPISODE REVEALS
HOW LEWIS HAMILTON’S VALUES AND DETERMINATION INSPIRES FANS AROUND THE WORLD
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces Together We Rise, the fifth episode of the #WhatsYourDrive documentary mini-series, which reveals the man behind British racing legend Lewis Hamilton, global brand ambassador for TOMMY HILFIGER men’s. The latest release is an intimate reflection on how Lewis Hamilton’s values and fearless determination inspire his global fans to go above and beyond their potential no matter the circumstances. Lewis Hamilton shared the new episode on August 28th through his official social media accounts, including YouTube, Instagram and Facebook, where he connects with more than 18 million fans.
The #WhatsYourDrive documentary mini-series shines a spotlight on Lewis Hamilton’s love of music and fashion, the values that guide him and his efforts to encourage others to relentlessly follow their dreams. This incredible will to succeed in all aspects of life inspires the next generation of TOMMY HILFIGER fans along the way. New episodes will be released in line with the races on the 2018 Formula One World Championship® Race calendar.
The #WhatsYourDrive series of episodes will also be available on the dedicated paddock page on tommy.com, a dynamic one-stop platform that celebrates Lewis Hamilton’s brand ambassadorship and Tommy Hilfiger’s strategic partnership with four-time Formula One® World Champions Mercedes-AMG Petronas Motorsport, bringing together the latest campaign images, videos and collection looks.
Friends and followers of the brand are invited to join the conversation on social media using #WhatsYourDrive and the handles @TommyHilfiger and @LewisHamilton.
EPISODES: Episode 5: Together We Rise
Episode 4: Powerful Beyond Measure
Episode 3: Still I Rise
Episode 2: Never Give Up
Episode 1: A Kid With A Dream
WATCH: Lewis Hamilton: Instagram, Facebook, YouTube.
TOMMY HILFIGER: Instagram, Paddock.
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Kiss & Fly – NAIA Terminal 3, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, and Rustan’s Cebu (childrenswear only). Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.
SSI Group, 30 Years of the Curated Life
On its 30th year, the SSI Group partners with one of the world’s leading banks, Citibank, to bring the Curated Life to every Filipino with rewarding shopping experiences and perks. With a retail network of over 600 stores and various retail format offerings, the SSI Group continues to make an impact on the lifestyle values of its consumers, by inspiring, enabling, indulging, and rallying them to live a life well-lived—a life that’s well-curated.
