Rustan’s, Go Share, and Northern Luzon Command Brings the Enchantment of Christmas to Isabella
Launching its Christmas campaign, Enchant the Holidays with Rustan’s, the country’s top luxury shopping destination treated customers to a series of fun activities and delightful performances at Rustan’s Makati and Rustan’s Shangri-La last October 20 and 21.
While the shoppers of Manila enjoy the festive season and its accompanying deals and thrills, Rustan’s also brought an enchanting start to the Christmases of the people of Isabella. Working with the Go Share organization and the Armed Forces of the Philippines Northern Luzon Command, Rustan’s VP for Store Development and Expansion Michael T. Huang participated in the All-in-One Bayanihan program for Dinapigue, a town located along the coast of Isabella.
Dinapigue used to be a thriving mining town, but its main and biggest source of income has dried up, signaling a time for the people to leave Mother Nature to replenish her gifts. With not a lot of sources for income, the locals including the indigenous katutubo are left in need of basics like food, shelter, clothing and medical assistance.
Rustan’s, with the help of Go Share, a non-profit, non-secretarian and non-political organization, worked with the Northern Luzon Command to help bring volunteers and stakeholders to the hard-to-reach areas, carrying along with them donations and supplies.
The Northern Luzon Command offered medical and dental aid, as well as training for first aid response to make sure the katutubo and locals of Dinapigue are ready in case of a calamity. Almost 4,000 people benefitted from the activity.
The children of Dinapigue were given toys, clothes and shoes from Rustan’s Children’s Department.
Rustan’s, Go Share and NoLCom are very grateful for the warm welcome they received from the Agta people of Dinapigue, Isabella.
Go Share
Go Share is a Network on Line organization. It is a non-profit, non-secretarian and non-political, composed of selfless individuals like doctors, dentists, businessmen, teachers, lawyers, artists, employees, military and police personnel, engineers, students, among others. The organization goes to critical and unchartered areas, offering Humanitarian Assistance Disaster Response and volunteers for Patriotic missions. Go Share also partners with different organizations, foundations, hospitals, and companies and corporations for their CSR initiatives. All-in-One Bayanihan is Go Share’s mission, a culture-fit activity.
Northern Luzon Command
The Northern Luzon Command, known officially as the NoLCom, is one of the Armed Forces of the Philippines’ Wide Support Commands Combating Terrorism and Insurgency in Northern Luzon. Their mission is to conduct support operations to establish a condition wherein the well-being of the people of Northern and Central Luzon are protected and enhanced. Under the NoLCom are the 5th Infantry (Star) Division, PA; 7th Infantry (Kaugnay) Division, PA; 1st Tactical Operations Wing, PAF; and Naval Forces Northern Luzon, PN.
