In Full Bloom
Experience Cherry Blossom at Starbucks
Manila, March 12, 2019 – In Japan, the blooming of cherry blossoms is one of the most anticipated times of the year as it marks the coming of Spring – a time of new beginnings. The breath-taking sight of cherry trees tinted with the pale pink haze symbolizes beauty, life, and renewal.
This year, Starbucks also embraces the changing of the seasons with new Springtime favorites inspired by Cherry Blossom. The Azuki Blossom Cream Frappuccino® is as dreamy as a Spring day in Japan with its velvety milk and sweet red bean base, topped with whipped cream, falling petals of white and pink rice blossom petals, and tart dried cranberry bits.
Starbucks also offers a green tea variation with the Matcha Azuki Blossom Cream Frappuccino® which blends the bright flavors of Matcha and sweet red bean. This cherry blossom treat is also sprinkled with pink and white rice petals and cranberry bits on top of whipped cream and red beans.
For those who want to bring spring’s unique flavors into their cup of coffee at home, the Starbucks Spring Season Blend combines four distinct coffees from around the world to deliver a big syrupy body with dark cherry and cedary spice flavors.
Aside from delightful cherry blossom beverages, stunning Sakura-themed merchandise is also ripe for the picking in Starbucks stores. With a dainty palette of pink, purple, and gold, the collection depicts two kinds of cherry blossoms, inspired by traditional hand drawings and oil paintings that captures its beauty.
Some items from the collection include double-walled mugs with rubber lids in Blossom Pink and in Blossom Gray with Sakura motifs, tumblers like the clear Cold Cup designed with a sprinkling confetti blossom and complemented with a lid and straw, and even adorable Bearista Bear Keychains in pastel pink. 
Complete the collection with the 2019 Sakura Card, designed to show the delicateness of the Cherry Blossom’s pale pink petals. The card is available for an initial activation amount of Php300 per card.
Starting March 12, customers who purchase any of the two featured beverages can experience Cherry Blossom at Starbucks. Customers simply need to scan the QR code that can be found in each cup when they purchase either a Matcha Azuki Blossom Cream Frappuccino® or an Azuki Blossom Cream Frappuccino®. After scanning the QR code, they will need to locate the banner with the Cherry Blossom to trigger the AR experience. Upon scanning, customers can take their selfies under Cherry Trees of falling cherry blossoms. Join in on the Cherry Blossom craze and visit Starbucks to witness spring in full bloom! Visit the Starbucks Philippines Facebook Page for more details!
